|
|
Strategy for Launching Product "A" in the Czech and Slovak Marketplaces
Kolek, Martin ; Kryglová, Ivana (referee) ; Chlebovský, Vít (advisor)
Cílem této práce je vypracovat strategii vstupu produktu "A" farmaceutické společnosti "F" na český a slovenský trh. V této práci je tato strategie analyzována a hodnocena pomocí metody NPV (Net Present Value) a dalších metod. Na základě tohoto hodnocení je strategie vybrána. První kapitola zahrnuje teoretická východiska jednotlivých metod použitých pro účely této práce. Je zde zejména osvětlena metoda NPV a metody vhodné pro analýzu relevantních trhů, společnosti "F" produktu "A". Ve druhé kapitole je provedena analýza trhu České a Slovenské republiky a také analýza společnosti "F" a produktu "A". Tyto analýzy zahrnují jak vnitřní tak vnější potenciál společnosti i produktu. V závěrečné kapitole je vypracována navrhovaná strategie vstupu pro produkt 'A', jež je poté ekonomicky hodnoceny pomocí modelu NPV a dalších modelů.
|
|
|
Motion Detection in Video
Polanský, Petr ; Sochor, Jakub (referee) ; Herout, Adam (advisor)
The objective of this work is evaluate motion detection using Gaussian Mixture Model. When algorithm detects motion, it creates short video capturing this motion and visualizing it properly. Visualization is made by white pixels intensity graph. System is applicable on less busy area when motion is more noticeable. Results of this work shows how surrounding environment and camera position influence detection.
|
|
|
Microwave radar sensor data processing focused on detecting the trajectory of people
Uher, Adam ; Slováček, Miroslav (referee) ; Valach, Soběslav (advisor)
This bachelor ‘s thesis deals with a topic of people detection and tracking their movement in regions of interest. The individual methods that can achieve people detection are analyzed. To implement people detection and tracking their movement microwave radar sensor IWR6843AoPEVM from Texas Instruments is chosen for this task. This hardware and its software are described in detail. Then simulation is conducted to track people in a queue and its results are evaluated. Different advantages and disadvantages of individual methods are compared with each other. Finally, there’s a summary of possible implementations for this device and target platform is chosen to verify its functionality.
|
|
|
Complex Marketing Strategy in the Internet Environment
Novák, Michal ; Štědroň,, Bohumír (referee) ; Koleňák, Jiří (advisor)
This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.
|
|
|
Advanced Security Methods of Medical Image
Roček, Aleš ; Šimák, Boris (referee) ; Molnár, Karol (referee) ; Dostál, Otto (advisor)
Medical institutions adapt digital based archiving of patients records images to fulfil its advantages like availability, easy sharing, high resolution etc. Digital form of records brings apart from advantages also disadvantages at security risks. It is easier attacking, stealing, using without authorization etc. This thesiss deals with this security issues, describes the needs and approaches to security, explains the reasons for deployment of watermarking. It names three main methods of medical image watermarking and compares their plus and cons: zero, reversible and watermarking in Region Of Non Interest (RONI). New method of Zero-reversible-RONI watermarking, that combine advantages of described methods, is proposed. For practical tests of properities of proposed method was used huge database of medical images. Application of the proposed method on this database delivers very promising results. Practical results discussion and comparison with other medical imaging watermarkikng methods are at the end of this thesis.
|
|
|
Non-contact detection of physiological parameters from image sequences
Bršlicová, Tereza ; Janoušek, Oto (referee) ; Kolář, Radim (advisor)
This thesis deals with the study of contactless and non-invasive methods for estimating heart and respiratory rate. Non-contact measurement involves sensing persons by using camera and the values of the physiological parameters are then assessed from the sets of image sequences by using suitable approaches. The theoretical part is devoted to description of the various methods and their implementation. The practical part describes the design and realization of the experiment for contactless detection of heart and respiratory rate. The experiment was carried out on 10 volunteers with a known heart and respiratory rate, which was covered by using of a sophisticated system BIOPAC. Processing and analysis of the measured data was conducted in software environment Matlab. Finally, results from contactless detection were compared with the reference from measurement system BIOPAC. Experiment results are statistically evaluated and discussed.
|
|
|
Face-detection based touchless measurement of heart rate
Chmelíková, Lucie ; Potočňák, Tomáš (referee) ; Janoušek, Oto (advisor)
This thesis deals with the study of contactless and noninvasive methods for estimation of heart rate. Contactless measurement is based on capturing person faces by video camera and from sequences of pictures are estimated values of the heart rate. The theoretical part describes heart rate and methods that are being used to estimate heart rate from color changes in the face. It also contains testing of tracking algorithms. Practical part deals with user interface of program for contactless measurement of heart rate and its software solution. Thesis also contains statistical evaluation of program functionality.
|
|
|
Automatic recognition of human hand gestures
Olejár, Adam ; Křupka, Aleš (referee) ; Číka, Petr (advisor)
This bachelor thesis is aimed at realization application detecting hand in the video from a webcam. The first section describes the pre-processing options and object detectors based on different methods. Second part of the project talks about cross-platform Java language and useful libraries for project realization. The third section is a summary realization of the assignment.
|
|
|
Microwave radar sensor data processing focused on detecting the trajectory of people
Uher, Adam ; Slováček, Miroslav (referee) ; Valach, Soběslav (advisor)
This bachelor ‘s thesis deals with a topic of people detection and tracking their movement in regions of interest. The individual methods that can achieve people detection are analyzed. To implement people detection and tracking their movement microwave radar sensor IWR6843AoPEVM from Texas Instruments is chosen for this task. This hardware and its software are described in detail. Then simulation is conducted to track people in a queue and its results are evaluated. Different advantages and disadvantages of individual methods are compared with each other. Finally, there’s a summary of possible implementations for this device and target platform is chosen to verify its functionality.
|
|
|
Search ads in e-commerce
Hanzalová, Barbora ; Lohr, Václav (advisor) ; Zdeněk, Zdeněk (referee)
This thesis deals with the issue of paid search ads. Search ads are explained in the context of the development of the Internet and search engines, the functioning of search engines and advertising systems in the Czech environment. The aim of this thesis is a practical demonstration of the creation of classic and product campaigns. Campaigns are created for specific e-commerce in advertising systems Google AdWords and Sklik. Subsequently they are processed and it is compiled a set of generally applicable rules for the proper and efficient creation of search campaigns. To verify broader use results is used qualitative methods of expert interview with an expert in PPC.
|
guest ::
