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The Establishment and Management of a Small Enterprise
HRNČÍŘOVÁ, Jarmila
This thesis is focused on the development of a business plan, which describes all of the essential internal and external factors related to the establishment of a new company. The business plan includes a questionnaire used in conducting a preliminary marketing survey, focused on potential customers and their requirements, in terms of the services sought after in the given field of business. This thesis should serve as an instruction manual for the establishment and management of the small company of Miroslav Malý, who is planning to start a business in website creation, web-design, and related services.
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Milieu of the small municipalities in term of their powers
Klusáček, Petr
The contribution is dealing with issue of the small municipalities and their powers on the territory of the Czech Republic. The geographical analysis of the issue brings theoretical and methodological introduction (including definition of the small municipalities), evaluation of the differences between regions and more detailed characteristics of the situation in three selected regions (South Moravian Region, Vysočina Region, Hradec Králové Region), where was realized the questionnaire survey with some mayors of the small municipalities in August and in September 2007.
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Percepce reformy územní veřejné správy na území České republiky z pohledu starostů obcí
Klusáček, Petr
The paper is dealing with the perception of the current territorial public administration reform in the Czech Republic by mayors. The results of the questionnaire survey from June 2006 are based on opinions from 322 Czech mayors. The questionnaire was especially focused on perception of the reform and its results among Czech mayors – whether they believe that the current territorial public administration reform has fulfilled its main objectives (especially: bringing the execution of the public administration near to the residents, decreasing the number of the officials in the sphere of the public administration) or not. The results of the survey show that the majority of mayors perceive the reform negatively – the main objectives of the reform were not fulfilled according to their opinions.
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Application of product placement in Czech area
Sedněvová, Šárka ; Karlíček, Miroslav (advisor) ; Kůta, Petr (referee)
Product placement as a means of marketing communication is becoming more and more important. This bachelor thesis explains the term product placement, qualifies its legislative framework, states particular forms and mentions examples of product placement in Czech films. The main aim of the thesis is to find out how Czech audience deals with product placement. The fulfillment of this aim is realized via questionnaire survey.
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Business plan
Slabá, Kateřina ; Krause, Josef (advisor) ; Martinec, Tomáš (referee)
The thesis completely summarizes single steps that need to be done before opening one's own company and contains the business plan of a new rising restaurant with an estimation of whether the plan is realistic, feasible and if it has a chance to succeed. The thesis consists of the theoretical and practical part. The theoretical part focuses on the explanation of fundamental concepts related to this issue -- what business and company are, description of a successful businessman, activities which should be done before you start your own business and activities which should be avoided. After that there is the description of the most important aspects of a business plan -- its meaning, users, rules of correct elaboration, detailed structure and its appurtenances. The practical part contains of a concrete business plan of a restaurant in the region of Mělnik. It deals with a choice of a legal form of a company, optimal placing of a restaurant and its establishing, market analysis, creation of a product, planning of a proper marketing strategy, and making plan of management and financial plan with a prognosis of developement of economy for next years. The plan was created in a way to be tabled to financial institutions while a businessman needs money subvention and also to be a fundamental document for owners while they need to lead their business.
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Marketing research focusing on sex education of youth people
Cabrnochová, Eva ; Skokanová, Dagmar (advisor) ; Prouzová, Zuzana (referee)
Aim of this thesis was to determine by using a questionnaire what information sources young people use to find information on sexual and reproductive health. Than, based on these findings, to find recommendations for non-profit organization that operates in this field. The Theoretical Part of the thesis is focused on theory of marketing research and sex education. The practical part is focused on the evaluation questionnaires, hypotheses and then to the recommendations for non-profit organization.
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Analysis of the system of employee benefits in VFN
Hofmannová, Zuzana ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The bachelor thesis deals with the analysis of the system employee benefits system. The theoretical part of the thesis defines the term employee benefits and describes the most widely known benefits and current trends in this area. The main aim of the following practical part is to analyse the system of employee benefit in concrete medical facility on the basis of questionnaire survey and competitive comparison.
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Analysis of employee satisfaction
Cikrytová, Kateřina ; Lorencová, Hana (advisor) ; Hubinková, Zuzana (referee)
The thesis contains analysis of job satisfaction employees of call center. In the theoretical part is defined conception of job satisfaction, are described deteminants of job satisfaction and relationship between job satisfaction and work motivation. In the practical part are analysed results of questionnaire survey and there are presented suggestions measures to increas job satisfaction. The respondents were asked about satisfaction with the content of work, remuneration, work organization, human relations, working conditions and possibilities of further education and employee benefits.
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Financial mechanism EEA/Norway and Swiss Contribution and their using in the Czech Republic
Drátovská, Lucie ; Wokoun, René (advisor) ; Kouřilová, Jana (referee)
ANNOTATION The topic of this thesis is Financial Mechanisms of the European Economic Area and Norwegian Financial Mechanism and their using in the Czech Republic. In the introductory part there is described evolvement of these mechanisms since the foundation of the European Free Trade Association and the European Communities to their bilateral cooperation. This cooperation resulted in the creation of the European Economic Area. These Financial Mechanisms existence is based on creation EEA. The goal of this thesis is to present possibilities of the financial mechanisms and to show potential applicants for a financial support, how they could apply for the supporting finance and what they could expect. Furthermore the thesis contains analysis concerning use of the mechanisms in five years period 2004 -2009 and evaluation of results from questionnaire survey focused on one of the grants - Fund for Non-governmental Non-profit Organization. A general goal of this thesis is to provide to general and professional public compact information relating to the topic.
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