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Regulace reklamy v obchodní činnosti
Pospěch, Rostislav
POSPĚCH, Rostislav. Regulation of advertising in business activities. Bachelor thesis. Brno: Mendel University in Brno, 2020. This bachelor’s thesis deals with advertising in business activities and its regula-tion, where it describes legal and non-legal instruments of regulation. This thesis analyses the economic impact on business activity of a business entity that, for certain reasons, have violated the legal regulation of advertising. Among other things, this thesis also deals with specific cases of unethical advertising that were incompatible to the Ethics Code. Finally, recommendations for business entities as advertisers are given.
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Klamlivá reklama vo vzťahu ku konkurencii
Gašparová, Veronika
This Bachelor's thesis deals with problems of misleading advertising. The thesis is divided into two main parts - theoretical and practical. The theoretical part concerns advertisement, some of its kinds and ways of its regulation. There are a historical overview of regulation of advertisements and part about implementation of community law to the national legislation. The practical part adds different examples of advertisement, actually judgements of The Czech Advertising Standards Council. In the final discussion, will be included recommendations for the management, which is going to prepare advertising, or is harmed by advertising.
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Právní aspekty propagace zboží a služeb na internetu
Malcová, Veronika
Malcová, V. Právní aspekty propagace zboží a služeb na internetu. Bakalářská prá-ce. Brno: Mendelova univerzita v Brně, 2022. This bachelor thesis deals with the ways we can promote goods and ser-vices on the internet and the legal aspects that affect this promotion. The first part will describe online marketing tools, such as SEM, SEO, PPC advertising, etc. Furthermore, the legal regulation concerning the promotion of goods and services will be summarized here. In the second part, this theory will be applied to devel-op an online marketing strategy for company Zahradnictví LEBIŠ, s. r. o.
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Strategic Development of Business Model in the Context of Legal Aspects
Ondrišová, Karolína ; Šimberová, Iveta (referee) ; Zich, Robert (advisor)
This diploma thesis focuses on the issue of the impact of legal regulation on the business model during its formulation and implementation. This work outlines the theoretical background in which are described the key concepts of work, strategic management and strategy, the insured strategy of corporate and business strategy and innovative approach as a business model Canvas. Furthermore, the basic characteristics of the level and method of legal regulation are outlined. The analytical part presents a specific business model, which will be used to reveal key areas subjected to legislation, which will then be compared with the solutions of the most successful companies in the given area. Based on these findings, the design part deals with the formulation and implementation of the business model so that it is legally compliant at both national and supranational levels, with the economic impact of the selected solution according to the degree of complexity and risk.
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Selected Topics of Cryptocurrencies with Focus on Taxation of Income Received from This Asset Type
Malá, Ingrid ; Kopřiva, Jan (referee) ; Svirák, Pavel (advisor)
The thesis explains the main characteristics and cryptocurrency definition. The thesis also offers cryptocurrency awareness analysis of Czech respondents. As part of this thesis there are also described legal and tax environments in the Czech Republic. The thesis focuses on specifics of taxation of income from cryptocurrency transactions. When the tax liability arises, it submits proposals to which category does the income belong and it comprehensively describes the procedure for calculating the tax base and subsequent taxation. In the case of legal entities, it presents the basic procedures for dealing with cryptocurrencies in the company. It deals with the „de lege ferenda“ taxation of income.
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Law and social regulation of drug addiction
Branšovská, Andrea ; Munková, Gabriela (advisor) ; Kotous, Jan (referee)
The topic of my thesis is the legal and social regulation of drug addiction. The drugs phenomenon stays a global and constant societal problem. I started to be interested in drug issue shortly after revolution, after I attended my very first talk about drugs within the school education. The aim of my thesis was to map development and current situation of drug problems, especially drug scene state, national and European drug policy, analysis of legislation, and last but not least, prevention, treatment and subsequent rehabilitation of drug addicts in the Czech Republic and European Union countries. Czech Republic came closer to European countries with the introduction of new criminal legislation. However, despite all efforts of harmonization of the European Union differences between countries exist in the legal framework and specific procedures in the field of drug. Individual states have their own characteristics in the drugs field, and therefore we cannot generalize uniform procedures for all states. Nevertheless, sub-national practices could stand for inspiration for the Czech Republic in similar cases. This thesis consists of four main chapters, which are further divided into individual subsections. The first chapter contains a definition of drug addiction and the basic classification of drugs,...
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Legal regulation of activities of financial advisor
Stupka, Martin ; Kohajda, Michael (advisor) ; Kotáb, Petr (referee)
Title: Legal regulation of activities of financial advisor The master's thesis Legal regulation of activities of financial advisor explains the term of financial advisory in the Czech Republic and other relative terms from perspective of a man who actually has experience with this field. The goals of the thesis are to define terms of financial advisory and financial advisor, and then to analyze individual fields of financial market from legal perspective. The most described field in master's thesis is the field of insurance.
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Legal regulation of the product placement a its utilization by the czech television
Dráb, Martin ; Benda, Josef (advisor) ; Trampota, Tomáš (referee)
The main aspects of this thesis is the analysis of the legal regulation of the product placement and its utilization by the Czech television. Czech law comes from the Directive 2007/65/EC of the European Parliament and of the Council, therefore several chapters are dedicated to secondary law of the European Union. The last part of this thesis includes few ideas about the law de lege ferenda. The second part of this thesis consists of the application of the product placement by the Czech television and there is a comparative analysis with selected television shows from around the world. The comparison is made with the similar shows in regards to their format and style. The result is a recommendation how to apply product placement in the future and kind of mistakes could be prevented.
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