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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The portrayal of women in Slovak print media advertising 1992 - 2012.
 Gašparová, Dominika ; Vinopal, Jiří (advisor) ; Hamplová, Dana (referee)
This thesis The Portrayal of women in Slovak print media advertising 1992-2012 addresses the way women are depicted in advertising in three selected Slovak magazines, at three points in time; 1992, 2002 and 2012. The work aims to discover in what direction the portrayal of women in magazine advertisements has evolved during this period when advertising occupies more and more space in the media. This work deals with gender issues and focuses mainly on the roles in which women are represented in advertising. Their passivity or activity and sexual objectification are examined through content and semiotic analysis. The dual mode of analysis will allow us to better understand the mechanisms of the depiction of women in advertising and compare the different ways women are portrayed in the media depending on the target audience.
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Regulation of advertising, focus on portrayal of women
 Ficová, Klára ; Postler, Milan (advisor) ; Zamazalová, Marcela (referee)
The thesis deals with self-regulation in the advertising, especially image of women in advertising. The main theme focuses on portrayal of women in advertising, gender stereotypes, and sexism. The practical part examines the available studies on women's image and analyzes advertising dealt with Arbitration Commission of Advertising Council in period 2005 - 2009. In conclusion there is a set of recommendations for self-regulatin in advertising.
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