|
|
The Proposal of Marketing Strategy for the Company
Valentová, Tereza ; Čižinská, Linda (referee) ; Mikulec, Luděk (advisor)
Master´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of the thesis is an increase of competitiveness of the company and successful management. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the SWOT analysis, Porter analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
|
|
| |
|
|
Analysis of the Selected Firm
Zuščic, Jan ; Repa, Dušan (referee) ; Hanušová, Helena (advisor)
This master´s thesis aims to evaluace the situation of the company. There are applied methods of external and internal analysis and financial analysis. Based on these methods and obtained results are designed proposals for improve their financial situation.
|
|
|
Analysis of Business Environment
Stískalová, Radka ; Kubajura, Pavel (referee) ; Breinek, Pavel (advisor)
This bachelor's theses deals with analysis of the entrepreneurial environment of the company ALBO okna - dveře, s.r.o. . With the help of SWOT analysis, passportisation and Porter's analysis of five rival companies an analysis of the entrepreneurial environment, in which the company ALBO okna - dveře, s.r.o. is situated, will be carried out. This theses also comprises the evaluation of opportunities and risks resulting from the given entrepreneurial environment.
|
|
| |
|
|
Evaluation of the Financial Situation of a Company and Proposals for Improvements
Žák, Robin ; Plottová, Sylvia (referee) ; Poláček, Tomáš (advisor)
The bachelor thesis emphasizes on the goal of the evaluation of the financial situation of the company in the years 2015 to 2019. The thesis is divided into three main parts. The first part contains theory resources including explanation of terms and methods of individual indicators that are used for evaluation of financial situation. The second part is practical part, in which is introduced the company and the methods from first part are here apllied. The third part containts suggestions for its potential improvement.
|
|
|
Analysis of the Selected Company by Using the Selective Methods
Karnišová, Adriana ; Štěpánková, Markéta (referee) ; Hanušová, Helena (advisor)
This Master’s thesis deals with an analysis of the cosmetic company Mary Kay (Czech Republic), s.r.o. In the theoretical part, basic terms and analyses are described and afterwards used in the analytical part. To determine the current functioning state of the company, the Porter five forces analysis, the SLEPTE analysis, SWOT analysis, and analyses 7S are used. Results of the mentioned analyses provide suggestions and recommendations regarding improvement of the functioning of Mary Kay (Czech Republic), s.r.o. company.
|
|
|
Online Marketing Communication for IT Services Mediation Portal
Tomášek, Jan ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
The object of this thesis is complex design of solution for marketing promotion of portal regarding mediation IT services. This design should support the successful functioning of the portal and build its brand on the Internet, promoting quality of offered services, ensuring a sufficiently large clientele of customers and earn their trust. The first part of this thesis contains the theoretical background to create a marketing strategy on the Internet. The second part is an analysis required to design a custom solution of marketing strategy contained in the next section.
|
|
|
The Marketing Strategy Proposal of the E-shop
Baxantová, Michaela ; Milichovský, František (referee) ; Novák, Petr (advisor)
The main aim of this thesis is to propose a useful marketing strategy for an online store Brno furniture Životský. To ensure the objectives of the use of the Internet and social networks, where the greatest opportunity to reach a large number of potential customers. In this thesis is analyze the enterprise and will be designed suitable design of marketing strategies, with a view to achieving the objectives.
|
|
|
Evaluation of the Company´s Financial Performance using Benchmarking Approach
Štěpánová, Eva ; Přibylová, Petra (referee) ; Bartoš, Vojtěch (advisor)
This diploma thesis focuses on an evaluation of a performance of a chosen company based on benchmarking with competing companies. The thesis is divided into five chapters. In the first part, the issue is analyzed from a theoretical point of view. In the next chapter, the company THK RHYTHM AUTOMOTIVE CZECH a.s. is introduced, and strategic analysis is performed. The fourth chapter deals with the benchmarking and the final evaluation with SWOT analysis. The last part of the thesis deals with proposals and measures to improve the financial and business situation of the company.
|
guest ::
