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The Marketing Strategy of S.E.N. OKNA A DVEŘE spol. s r.o.
Suchý, Marek ; Holub,, Miloš (referee) ; Novák, Petr (advisor)
The subject of master thesis is to design marketing strategy of S.E.N. OKNA A DVEŘE spol. s r. o. operating in the market with panels for building openings. Thesis works on the knowledge gained in the theoretical part and the information found in the analytical part and proposes strategic and individual tactical marketing activities which contribute to strengthening the company's position in the market.
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Proposal of the Communication Mix in the Selected Company
Matulíková, Martina ; Hornungová, Jana (referee) ; Milichovský, František (advisor)
The subjekt of thesis is a proposal of communication mix for the company MOLČÍK Kipper a.s. The thesis is divided into two parts. The theoretical part of the thesis deals with the description basic terms of the marketing environment, analysis of the business environment, marketing mix and marketing communication. The second part of the thesis is a practical part. Practical part describes detailed analysis of the current state of the selected company. This part also shows the results of marketing research and creation of a concrete proposal for a new communication mix.
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Business Plan for Jazz-Club
Bartušek, Tomáš ; Heloňa, Pavel (referee) ; Veselý, Josef (advisor)
This diploma thesis is targeting on creating business plan for jazz club and meeting point in city Brno. The thesis is divided in three parts, which are theoretical ground of work, analysis and solution part. Goal of theoretical ground is to learn basic theoretical knowledges needed for creating business plan. The author is rating conditions on targeted market in analytic part and in the solution part the author creates the business plat itself with all the necessities.
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Proposal of the Communication Mix in the Selected Company
Matulíková, Martina ; Hornungová, Jana (referee) ; Milichovský, František (advisor)
The subjekt of thesis is a proposal of communication mix for the company MOLČÍK Kipper a.s. The thesis is divided into two parts. The theoretical part of the thesis deals with the description basic terms of the marketing environment, analysis of the business environment, marketing mix and marketing communication. The second part of the thesis is a practical part. Practical part describes detailed analysis of the current state of the selected company. This part also shows the results of marketing research and creation of a concrete proposal for a new communication mix.
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Business Plan for Jazz-Club
Bartušek, Tomáš ; Heloňa, Pavel (referee) ; Veselý, Josef (advisor)
This diploma thesis is targeting on creating business plan for jazz club and meeting point in city Brno. The thesis is divided in three parts, which are theoretical ground of work, analysis and solution part. Goal of theoretical ground is to learn basic theoretical knowledges needed for creating business plan. The author is rating conditions on targeted market in analytic part and in the solution part the author creates the business plat itself with all the necessities.
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