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Marketing Strategy of the Chain of Restaurants Potrefená Husa.
Kodeš, Marek ; Postler, Milan (advisor) ; Petřík, David (referee)
The objective of this bachelor thesis is to describe the marketing strategy of Potrefená Husa (a franchised chain of restaurants owned by Staropramen). By the combination of theoretical knowledge and practical fieldwork this project describes how this innovative idea of branded restaurants has been developed. Through a SWOT analysis and in-depth research I have obtained new ideas to improve the recent marketing strategy.
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Marketing strategy of Potrefená husa restaurants
Krejčíková, Lenka ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
This thesis focuses on the marketing strategy of Potrefená husa Resslova restaurant as a part of the franchise chain of Pivovary Staropramen. The aim of this thesis is to suggest a new marketing strategy of this restaurant based on the analysis of the current marketing environment and the results of the consumer's typology questionnaire. The new strategy also results from the analysis of the marketing campaign on Slevomat.cz. The teoretical part of this thesis describes advantages and disadvatages of franchising and its positon in the world and is followed by the marketing strategic process and marketing research. The practical part informs about Pivovary Staropramen and its franchising concept Potrefená husa. Afterwards the thesis tells about the marketing environment of Potrefená husa Resslova and together with the consumer's typology questionnaire creates a SWOT analysis. The end of the thesis includes a new marketing strategy.
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Financial analysis of Budweiser Budvar, N. C.
Tomek, Jakub ; Klečka, Jiří (advisor) ; Mikan, Pavel (referee)
The goal of my thesis is to evaluate financial health of Budweiser Budvar, National Corporation, focusing on its stability in time. As the Corporation stays one of the last of its kind (a National Corporation), we cannot deny a possibility of a change of its business entity in near future. Moreover, the posibility may demand increased need of external users for a financial analysis. This thesis also includes a cross-corporate comparison to Pivovary Staropramen, a. s.
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Finanční analýza Pivovarů Staropramen, a. s.
Růžová, Monika ; Boukal, Petr (advisor) ; Bardún, Adam (referee)
Cílem této finanční analýzy je posouzení majetkové a finanční stability renomované společnosti Pivovary Staropramen, a. s., která je naším druhým největším výrobcem piva. Zhodnocení výkonnosti, základních vývojových tendencí v čase a postavení vzhledem k okolnímu světu je provedeno z pohledu potencionálního dodavatele komplexních služeb v oblasti propagace. Důraz je kladen na analýzu účetních výkazů z pohledu solventnosti, likvidity a zadluženosti společnosti v letech 2001 až 2005.
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