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Marketing communication as a factor influencing the purchase of OTC medicines in Slovakia and the Czech Republic
Mihálová, Petronella ; Rosenfeldová, Jana (advisor) ; Halada, Jan (referee)
The thesis deals with marketing communication and consumer behaviour in the context of over-the-counter medicines. The aim of the thesis is to define the factors influencing the purchase of OTC medicines by Slovak and Czech consumers. In the theoretical part, the thesis defines basic concepts in the field of marketing communication and pharmacy and introduces the Slovak and Czech laws on medicines and pharmaceuticals and laws on advertising. The thesis presents some of the most relevant research in the field of consumer behaviour in the context of pharmaceutical products and thus shapes the basic factors that consumers consider when purchasing over-the-counter medicines. Using surveys, it defines the information sources of Slovaks and Czechs, as well as the channels or social media they use the most. In the analytical part, the thesis offers a content analysis of the marketing communication of the over-the-counter medicine Detralex on the Slovak market and demonstrates the ways, means or channels through which marketing communication tries to influence the mindset of consumers. The content analysis is based on information from an interview with the project manager of Detralex on the Slovak market. Using its own research in the form of a questionnaire, the thesis defines the factors that influence...
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Pulse Check in Pharmacies VI
Bayer, Tomáš ; Rejmanová, Anna (advisor) ; Hendrychová, Tereza (referee)
Pulse Check in Pharmacies VI Author: Tomáš Bayer Supervisor: PharmDr. Anna Rejmanová, Ph.D. Consultant: PharmDr. Kateřina Malá, Ph.D. Department of Social and Clinical Pharmacy, Faculty of Pharmacy in Hradec Králové, Charles University Introduction: Atrial fibrillation (AF) is one of the most common heart diseases and one of the most common arrhytmias. AF is up to 40 % asymptomatic. Pharmacists are in contact with many patients every day, as a result, can play a role in detecting many diseases, including AF. The screening of AF in pharmacies is now recognized as one of the established strategies for opportunistic screening of AF. Aim: The aim of this study was to demonstarte the possibility of pharmacist involvement in AF screening to potentially detect AF and other heart conditions. A sub-objective of the project was to increase awareness of AF among the general public. Methods: The measurements took place in a community pharmacy located within a health center for several weeks between July 17, 2023 and August 25, 2023 and during two weeks in March 2024. Patients were included in the study according to the entry criteria, which were age over 55 years and no chronic anticoagulant treatment. Patients were offered measurements. If they agreed, a short questionnaire regarding their health status,...
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Medical center Hlinsko
Pilný, Ondřej ; Burianová, Lenka (referee) ; Kacálek, Petr (advisor)
This diploma thesis deals with the design and elaboration process of a project documentation of medical center in city Hlinsko. New building is situated in the northern part of the city in the area determined for constructions of public infrastructure. It´s a four-floor object with partial basement and slant mansard and flat vegetative roof.Object is based on foundation strips and footings made from reinforced concrete.The bearing and internal walls are designed from KALKSANDSTEIN lime sand blocks.The beams and collums are used in the placed designed with open disposition.The ceiling in 1.PP is designed as reinforced concrete for securing fire safety.The rest od ceiling constructions is designed from prestressed concrete panels SPIROLL,with exception in 4.NP,where the ceiling constructions are made from solid roof system YTONG KOMFORT,which is layed on frame system made of steel and reinforced concrete.The peripheral walls of 1.PP are made from lost formwork, which is insulated with extruded polystyrene.The walls in floors above ground are insulated with combination of external thermal insulation system (ETICS) and ventilated facade with CEMBRIT SOLID and PATINA facade cladding panels. The building is functionally divided into several part.Cafe, pharmacy, ambulance and medical center, each with it´s own entrance.Pharmacy is equipped with shop, medicine mixer and storage.Ambulance is equipped with garage slots, background for employees, room of crisis preparedness and operating center.Medical centrum is equipped with emergency, RTG, operating theater, rehabilitations and other types of examination rooms.Each examination room is equipped with waiting room.For more comfort the center has a background for employees.The whole object is designed with forced air exchange. Designed object is barrier-free.In front of the building is situated parking slots for cars, motorbikes and ambulances.Total number of slots is 74 places, which 5 is designed for disabled people.
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HOUSE ON THE EDGE – Valašské Meziříčí, Sokolská Street
Švec, Martin ; Müller, Zdeněk (referee) ; Ruller, Ivan (advisor)
Modern and lightweight-looking architectural concept of the town house, which is the counterbalance to the former historical development and highlight of the look-through axe from the Main square. The inner-space functional allocation come through to the exterior look of the building. The former Poláškova street is extended, there is the piazetta with outside seating. The parter is determined by the roof cantilever and the wooden pergola with the outdoor LED illumination. In the ground floor there are two shopping spaces, pharmacy and film café. The first floor contains rehab centre. Its look is maximally lightweighted, the fassade is made only from the structural glassing. This makes the contrast between the ground floor growing up from the ground a the three-storeyed section for living. This part of building is carried by massive frames from reinforced concrete and is designed as a wood framework with pasted frames and gridiron ceiling pannels. It contains 28 appartments. Most of them are low-cost, epecially for young families and singles. In the underground are three storeys of parking. 81 places are the replacement of former public parking. The arrival ramp is situated on the south side by the Sokolská street. The connection point to the busy drive-through road is on the former crossroad with the Králova street, where are newly installed the traffic lights. The access to the shops is situated on the north side by the historical town centre. To cross the parcel is possible next to the building through the small park on the western side, or throught the centre of the bulding. The terrace above the ground floor is walkable and accessible by the stairs from piazetta or by the skew roof of the film café. The skew roof contains also benches and artificial waterfall, which ends in the fountain. The fountain is there for the good feeling of the space and for technical reasins. It is connected with the reservoir of the rain water.
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Municipal Services Building in Žďárná
Musilová, Adéla ; Kolářová, Eva (referee) ; Kolář, Radim (advisor)
The master’s thesis deals with the design of Municipal services building in Žďárná. The building is located in the center of the village Žďárná in the South Moravian region. The building is set in a sloping terrain. Municipal services building is divided into 2 buildings: SO.01 Municipal building and SO.02 Health Center. SO.01 Municipal services building can be divided into two parts – the first part is two-storey with partial basement and it is covered by sloping roof made of wooden trusses. The second part is single storey with partial basement and it is covered with flat roof. SO.02 Health Center has one floor and it is roofed with a flat roof. The building SO.01 Municipal services building is functionally divided into 4 parts – 01 municipal office, 02 hairdresser, 03 post office and 04 garage. The building SO.02 Health Center is functionally divided into 2 parts – 01 pharmacy and 02 doctor’s office. The building is designed as masonry construction. Horizontal load-bearing structure is made of monolithic reinforced concrete ceiling. Each floors and connected by reinforced concrete stairs and by an elevator. The building SO.01 Municipal services building is insulated with contact thermal insulation system. The building SO.02 Health Center has ventilated façade, the insulation is made of mineral wool boards and the cladding is made of compact HPL laminate boards.
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Multifunctional house in Velké Opatovice
Dostál, Jan ; Semrád, Antonín (referee) ; Štěpánek, Ladislav (advisor)
This master's thesis addresses the processing of project documentation for construction of three storey, multifunctional house in Velké Opatovice. The building is designed on flat terrain, it is terrace graded to the east and south and has a warm flat roof. On the first floor there is a pharmacy, travel agency, textile shop and technical facilities of the building. On the second floor there is an office space for advertising and graphics company. The third floor is designed as a large-area apartment for a family of four.
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Multifunctional House
Bohunčák, Marek ; Chládek, Ladislav (referee) ; Drobeček, David (advisor)
The thesis sloves a project documentation of multifunftional building in Piešťany. The object is a partially basement, it has two floors. Multifunctional building has a shape of the letter H, planted in grand planar terrain. There are garage, storage, technical room. The first floor is used for operating purposes. There is a pharmacy and outpatient doctor. For both tradic is there facilities for employers. The first floor is designed for disabled persons. In the second floor there are two separand flats for family of four. Both flats have identical grand plan. Object has includes balconies. Object is covered by a flat roof with climb to the roof situated in the staircase room. Object has modern architectural style.
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Business Plan for the Realization of Mail Order Dispense in Pharmacy Through E-commerce
Houšťava, Jiří ; Orságová, Marie (referee) ; Heralecký, Tomáš (advisor)
The subject of this thesis is the elaboration of a business plan for the realization of mail order dispense in pharmacy through e-commerce. This legal entity currently deals only with dispense in its own store. Thesis is divided into three parts, namely to the part theoretical, analytical and practical. The theoretical part describes theoretical base related to the subject of the business plan, analytical part is dedicated to the analysis of the current state and practical part deals with an actual suggestions in several variations.
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Outpatient clinic in Chotěboř
Zifčáková, Lenka ; Párová,, Jitka (referee) ; Rusinová, Marie (advisor)
The subject of this diploma thesis is the elaboration of project documentation for the construction of a civic amenity building for outpatient care, with associated establishments, namely a pharmacy and a café. The building is designed on a plot of land located in the center of the town of Chotěboř in the Havlíčkův Brod district. The polyclinic is designed as a partially basement, free-standing rectangular building with overhanging entrances to individual establishments. The outpatient department has three floors. Underground vertical structures are designed as reinforced concrete walls, above-ground peripheral and internal load-bearing masonry is made of ceramic blocks, ceiling structures are made of prestressed panels. A double-reinforced concrete monolithic staircase and an elevator are designed in the building. Non-load-bearing internal structures are solved using plasterboard structures and the whole building is covered with a single-skin flat vegetation roof.
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