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Marketing Strategy Proposal
Hladík, Tomáš ; Lašáková, Petra (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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Strategic analysis of the company Choceňská mlékárna
Nguyen Thi, Linh ; Špička, Jindřich (advisor) ; Krause, Josef (referee)
The bachelor thesis deals with the strategic analysis of Choceňská mlékárna s.r.o. The thesis is divided into two main parts, theoretical and practical. The theoretical part defines strategies, selected methods and tools that are then applied in a practical part to a particular enterprise. The thesis uses methods of strategic and financial analysis, especially PESTLE analysis, Porter's model of five forces and SWOT analysis. In conclusion, based on the information found, the health of the company will be assessed and any recommendations, changes or practices that the company can use in its strategic management will be suggested.
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The Financial Situation of HC Dukla Jihlava
Kříženecká, Monika ; Kozáková, Petra (advisor) ; Fiala, Roman (referee)
The aim of the diploma thesis is to describe and evaluate the financial situation of HC Dukla Jihlava s.r.o. Not only through financial analysis but also by comparison with other sports clubs. I am following the club's situation for the period from 1 May 2010 to 30 April 2016. The result of my work will be the assessment of the situation on the basis of these financial analyzes and PESTEL analysis and the subsequent determination of recommendations for improvement of the situation.
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Analýza a implementace CTSports
Hargas, Kevin ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
The aim and main objective of this Bachelors thesis is to get an academic, as well as a practical insight on how to successfully implement the CT SPORTS application in the German market. In the introduction the reader shall get to know the idea and purpose behind CT SPORTS. The main part of the thesis is divided into a theoretical and a practical part. The theoretical part is aiming to give the reader first relevant insights into the start-up world, its processes and its analytical tools. The second part will be dealing with a relevant market analysis of the German market and the analysis of relevant competencies of CT SPORTS for a successful implementation of CT SPORTS.
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Strategic analysis of Granit, spol. s.r.o.
Fiala, Adam ; Boukal, Petr (advisor) ; Sieber, Martina (referee)
This Bachelor's thesis focuses on a strategic analysis of Granit spol. s.r.o., which is an industrial company. The aim of the thesis is to evaluate the situation of the company on the market. Theoretic body describes a methodical process of the strategic analysis and introduces the literature used in the thesis. Practical part applies techniques mentioned in the previous part and introduces the company. Output of the analysis is SWOT analysis, statements about current company situation and general suggestions for future company development.
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Business plan
Vejrážka, Petr ; Krause, Josef (advisor) ; Machek, Ondřej (referee)
This thesis objectively assess the economic viability of the newly established startup that aims to become the leading expert on the domestic market in the field of consulting cryptocurrency issues. The aim of this work is to build a business plan, which also includes marketing research, together with the financial plan. An introductory part contains of theoretical framework of the cryptocurrency issues with an analysis of the economic impact on the Czech market. The theoretical part of the thesis is enriched with the necessary methodological basics for writing the business plan. In the practical part of this thesis is to find a business plan aimed at assessing the business model of the startup conducting the methods for the analysis of demand and by analyzing of market potential.
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Analysis of Selected Company by Using the Selective Methods
Nossková, Barbora ; Kvapilová, Pavla (referee) ; Hanušová, Helena (advisor)
The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
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Specialities of business environment, business and cultural specialities of Dalmatia and their influence on cooperation with the Czech Republic
Šućurová, Kristina ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
This thesis aims to illustrate the business environment of Dalmatia, Croatia and its specialities of economic, cultural and business kind. It furthermore investigates the specific style of business dealings in the region and summarises what entrepreneurs considering business partnership with companies from Dalmatia should expect, how to prepare themselves for business negotiations and which steps to take during them and after signing of the contract. The thesis uses methods of PESTEL and SWOT analyses due to which the specialities of the environment are highlighted and then compared with corresponding elements of Czech environment. From the undertaken analyses it can be stated that Dalmatia fights high unemployment made up mostly by its seasonal element. Up to a fifth of the country's GDP is generated by tourism which creates unfavourable dependence of the economy on a swiftly changeable and volatile branch of the economy. The region is also admittedly characterized by a high share of renewable resources on the production of electrical energy and further potential in this branch, above average density of connection to the internet network in comparison to the rest of the country, and the interest of Czech investors in tourism, banking sector, energetics and food industry.
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