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Differentiation Strategy of Small Company
Šteflová, Jitka ; Bečvářová, Soňa (referee) ; Koráb, Vojtěch (advisor)
The aim of the thesis is to propose effective and feasible strategy of differentiation. The thesis may be used as a valuable basis for developing a business plan founding or development of the company. According to the information processed in the theoretical part will be an analysis, whose outputs reveal the direction of future strategies and are the basis for the development of a differentiation strategy of small company, including the evaluation of potential risks and opportunities for future development.
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Development of Business Activities for ELEKTROSVIT SVATOBOŘICE, a. s.
Matvijenko, Artem ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
This diploma thesis – Development of business activities of company ES. – analyzes current position of the selected company. Furthermore, it explores inside and outside environment that influences business activities. Based on the inside and outside analysis of environment there are formulated Opportunities and Threats as well as Strengths and Weaknesses. As a result, SWOT Analysis is presented. The analysis provides proposals of development of business activities of company.
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Slovak Market Expansion of the Selected Company
Hruboš, Roman ; Ulč, Jakub (referee) ; Chlebovský, Vít (advisor)
This thesis is focused on creation of a recommended procedure for the implementation of photovoltaic power plant on a family house in western Slovakia for the company PV Service Plus. The theoretical part is based on professional literature related to topic. The analytical part is focused on processing of analysis that are important for this expansion. The practical part is devoted to the creation of a recommended procedure for the implementation of a photovoltaic power plant and proposals for the customer.
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The Marketing Strategy of Nugget Company
Nehyba, Tomáš ; Kusý, Petr (referee) ; Chlebovský, Vít (advisor)
Předmětem této práce je analýza marketingové strategie firmy Nugget a možný návrh marketingové strategie pro následující období. V teoretické části budou popsány teoretické aspekty pro získání potřebných dat. V praktické čáti bude analyzována stávající strategie pomocí analýz SWOT, Pest a marketingového mixu. Na základě získaných poznatků a výsledků budou navrženy možnosti rozvoje marketingové strategie pro budoucí období.
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Evaluation of Business Performance by means of Financial Analysis Tools
Bessmertnykh, Anna ; Janíčková, Nikola (referee) ; Ptáček, Roman (advisor)
This bachelor s thesis is focused on the evaluation of the financial situation of Mechel Service Stahlhandel Czech Republic s.r.o. during the period between the years 2012–2018. Thesis is divided into three parts. The theoretical part of this work provides an overview about principles of financial analysis. The practical part contains the basic information about chosen company and applied theory. In the final part are made suggestions for future improvements.
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Analysis of the Selected Firm
Zavoralová, Eva ; Černohorský,, Jan (referee) ; Hanušová, Helena (advisor)
The master´s thesis is focused on the analysis of real estate company M&M reality holding, a.s.. The mapping of the analysis focuses on the professional environment using the PEST analysis, Porter's five forces analysis, SWOT analysis and financial analysis. In the conclusion I propose recommendations that should lead to improve the current situation.
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Business Plan
Vítek, Kamil ; Opletal, Tomáš (referee) ; Boušková, Štěpánka (advisor)
The subject of my bachelor work is processing the entrepreneurial object of the foundation and operation cafe Maruška. The work is divided into theoretical and practical part. The theoretical section contains of the definition of entrepreneurial plan, enterprise, entrepreneurship and juridical form of enterprise. The entrepreneurial plan for Maruška is conducted in the practical part. The aim of this work is basing cafe Maruška in Olomouc.
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