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NPS Customer Loyalty Analysis and Proposals for its Strengthening
Klvaňa, Martin ; Sieck,, Ellen (referee) ; Konečná, Zdeňka (advisor)
Tato diplomová práce je zaměřená na možnosti posílení loajality zákazníků společnosti Atlas Copco Compressor Technique. Teoretická část objasňuje pojmy jako marketingový výzkum, dotazník, zákazník či loajalita. Závěr první části je věnován modelu Net Promoter Score, programu, který je také použit k vypracování samotné analýzy součastné spokojenosti a loajality zákazníků. Výsledky z této analýzy spolu s pozorováním, které autor v podniku provedl, slouží v závěrečné části práce k návrhům, které by měly mít za následek zvýšení počtu loajálních zákazníků této společnosti.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Killich, Ondřej ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deals with clients' satisfaction and loyalty to the company Kooperativa Inc., Vienna Insurance Group and its product, investment life insurance Perspektiva. The theoretical part explains the basic concepts related to this topic, analytical part, introduces the company, the product and carried out research. Final part, based on modern methods of investigation, proposes the recommendations of steps which increase the level of customer satisfaction.
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Marketing Audit of Customer Satisfaction
Hemzová, Klára ; Čejka, Petr (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing audit of customer satisfaction. In the theoretical part are presented the basic terms and definitions related to marketing, marketing audit, marketing research, services and customer satisfaction. In the next part, marketing audit, questionnaire survey and calculation of NPS and customer satisfaction index are performed with the help of theoretical knowledge. The final draft section contains a discussion of the results and recommendations for changes.
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Customer Satisfaction Analysis and Proposals for its Improvement
Zajková, Dagmar ; Šálek, Jiří (referee) ; Chalupský, Vladimír (advisor)
The thesis focuses on customer satisfaction analysis of the company TEWECO GROUP s.r.o., which provides Internet connectivity in the district of Hodonin, and proposals to increase it. The theoretical part describes the problematics of marketing research. The practical part analyzes the results of marketing research of customers of TEWECO GROUP s.r.o. Based on this information, measures are proposed, which should increase customer satisfaction and bring higher revenue to the company.
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Marketing Audit of Customer Satisfaction
Hemzová, Klára ; Čejka, Petr (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing audit of customer satisfaction. In the theoretical part are presented the basic terms and definitions related to marketing, marketing audit, marketing research, services and customer satisfaction. In the next part, marketing audit, questionnaire survey and calculation of NPS and customer satisfaction index are performed with the help of theoretical knowledge. The final draft section contains a discussion of the results and recommendations for changes.
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Loyalty of Prague fitness centers members
Soukeníková, Karla ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Loyalty of Prague fitness centers members Aim: Aim of my essay is to analyze loyalty of Balance Club Brumlovka customers. Methods: In my essay I have used quantitative research method - electronic questioning through Net Promoter Score. Questionnaires were sent through email to current Balance Club Brumlovka members and the whole process of data collection took around 2 weeks. The results were evaluated in computer software and well-arranged into graphs and charts. Results: As result I found out that most of Balance Club Brumlovka customers are very loyal. More than 25 % of respondents are members since establishment of this popular health club, which means for more than 7 years. My research was conducted among 492 respondents and most of them would recommend Balance Club Brumlovka further or they have already done so. The most important attributes in their decisions when choosing health club are atmosphere, professionalism of employees and quality of services. I have also attached recommendations and suggestions how to keep and exceed customers expectations and how to increase loyalty of balance Club Brumlovka members even more. Key words: Customer, customers loyalty, marketing research, fitness, Net Promoter Score, index of customers loyalty
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Killich, Ondřej ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deals with clients' satisfaction and loyalty to the company Kooperativa Inc., Vienna Insurance Group and its product, investment life insurance Perspektiva. The theoretical part explains the basic concepts related to this topic, analytical part, introduces the company, the product and carried out research. Final part, based on modern methods of investigation, proposes the recommendations of steps which increase the level of customer satisfaction.
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Customer Satisfaction Analysis and Proposals for its Improvement
Zajková, Dagmar ; Šálek, Jiří (referee) ; Chalupský, Vladimír (advisor)
The thesis focuses on customer satisfaction analysis of the company TEWECO GROUP s.r.o., which provides Internet connectivity in the district of Hodonin, and proposals to increase it. The theoretical part describes the problematics of marketing research. The practical part analyzes the results of marketing research of customers of TEWECO GROUP s.r.o. Based on this information, measures are proposed, which should increase customer satisfaction and bring higher revenue to the company.
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NPS Customer Loyalty Analysis and Proposals for its Strengthening
Klvaňa, Martin ; Sieck,, Ellen (referee) ; Konečná, Zdeňka (advisor)
Tato diplomová práce je zaměřená na možnosti posílení loajality zákazníků společnosti Atlas Copco Compressor Technique. Teoretická část objasňuje pojmy jako marketingový výzkum, dotazník, zákazník či loajalita. Závěr první části je věnován modelu Net Promoter Score, programu, který je také použit k vypracování samotné analýzy součastné spokojenosti a loajality zákazníků. Výsledky z této analýzy spolu s pozorováním, které autor v podniku provedl, slouží v závěrečné části práce k návrhům, které by měly mít za následek zvýšení počtu loajálních zákazníků této společnosti.
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Analysis of loyalty program in drugstores
Mydlová, Michaela ; Tahal, Radek (advisor) ; Koudelka, Jan (referee)
The bachelor thesis is focused on loyalty programs in drugstores. The aim of this study is to analyze and compare two loyalty programs in drugstores. The theoretical part focuses on the relationship between company and customer mainly based on creation of customer value accompanied by satisfaction and loyalty. The second and third chapter defines loyalty programs and marketing research. The practical part includes the analysis and comparison of loyalty programs in dm and Teta drugstores which is based on questionnaire survey. The conclusion includes research objectives and overall summary.
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