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Sociální sítě jako marketingový nástroj
Stašek, David
The bachelor thesis will be focused on the design and realization of marketing strategy for three selected subjects, such as real estate agency, restaurant and e-shop with clothing. The strategy will be based on the findings of the theoretical part of the thesis and the analysis of these subjects.
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PPC reklama e-shopu Maxtechnika.cz
Mrňous, Jan
Mrňous, J. PPC Advertising of an E-shop Maxtechnika.cz. Brno, 2018, bachelor the-sis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor: Ing. Stanislav Mokrý, Ph.D. This bachelor thesis deals with the paid advertising of an e-shop Maxtechnika.cz. An analysis of the initial period revealed that there appeared deficiencies in cam-paigns. Afterwards new campaigns were designed, which were intended to be mo-re efficient and cost-effective.
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Online propagace společnosti Pixiu
Kašparová, Adriana
This thesis deals with propagation of Pixiu company. Using information about the company's characteristics, the current state of the website and the information from the business owners, several analyzes of the external and internal environment, which form the basis for suggestions for improvement, are compiled. As a result, recommendations are offered to adjust the current presentation and advertising campaigns are created to raise awareness of the company and their products. In the end, cost calculation of all these proposals is compiled.
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Marketing in environment of the internet and his importance in information society
Lovíšek, Marek ; Řezníček, Václav (advisor) ; Sova, Martin (referee)
This thesis deals with Internet marketing. The work will be introducing the principles and tools of Internet marketing that is applied in cases as that of small businesses and the construction industry. The first part will be reflected on the current situation. The aim of this part of the assessment is the type of tools in which are used in Internet marketing. Finding a synthesis of the principles in this area. The aim of the second part is the selection and application of effective fundamentals for emphasising maximum marketing with the minimum of expense. Next, I will try to find out what impact Internet marketing has on current society. Due to nearly all Internet users are subjected to marketing on a huge basis. This thesis will show which type of situations in which internet marketing affects us all, without us even realizing it.
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Návrh na vylepšenie e-marketingu portálu Svet bedničiek
Hranková, Jana
Hranková, J. Proposal for Improvement of Online Marketing of Portal Svet bedničiek. Bachelor thesis. Brno, 2015. Bachelor thesis deals with a proposal to improve online marketing of portal Svet bedničiek. The aim of this work is to reveal weaknesses in online marketing of portal, offer suggestions for their elimination and improvements and support them with costs calculation. Suggestions and improvements are based on the knowledge acquired in the theoretical part and the analyses carried out in practical part.
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Internet marketing - theory and practise
Prošek, Michal ; Řezníček, Václav (advisor) ; Čermák, Radim (referee)
Internet marketing is important part of marketing. Internet marketing has the same goals as whole marketing, but it uses only tools, which are available by internet. This specific kind of marketing is becoming a large part of the business stategies. Problem is "How to use tools of internet marketing?" Correct use of these tools is different. It depends on the size of the company and their business targets. This work deals with the possibilities of internet marketing for small online e-shop. The first part is a summary of knowledge from available resources about internet marketing tools. The second part focuses on the practical use of knowledge. The author describes the current situation in the field of internet marketing in a small online e-shop with sporting goods. The description is base of SWOT study. The results of SWOT are reflected in the final proposal of using internet marketing tools for this concrete company.
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Analysis of internet marketing tools with the focus on czech companies
Černý, Daniel ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The first part represents an overiew of basic marketing terms and concepts with the emphasis on marketing communications and current marketing trends. The main topic of this bachelor thesis, internet marketing and its tools, gets an in-depth analysis in the second chapter, followed by relevant statistics concerning the use of internet in the Czech Republic. These two parts form a theoretical background for the actual research which compares the attitudes towards internet marketing within a group of different companies from different industries. The authors draws universal conclusions on modern era marketing, as well as particular recommendations for each company.
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