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Innovation of a product portfolio using an example of Vysočina region
ČUTKOVÁ, Veronika
The main aim of my bachelor thesis is to evaluate the condition of camps in Vysočina region. The next part of thesis is a situation analysis, as STEP and Porter's five forces model analysis focused on one particular camp in the region. The survey was conducted through questionnaires, which were processed after data collection. For clearer overviews of the camp's owners or operators opinions, there were seven guided interviews with them. The result of the collected information was to create an innovative tourist product. The project was designed to involve visitors in a new trend that is currently gaining worldwide popularity. This is called glamping.
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The methodology of woody species evaluation for the needs of monument preservation
Pejchal, Miloš ; Šimek, Pavel
The purpose of the methodology is to evaluate the current status and potential of woody species in the monuments of garden and landscape architecture. The methodology is based on visual assessment and is modular in nature and consists of the basic module and expansion (special) module. The basic module can be applied in all objects of garden and landscape architecture and consists of the following groups of attributes: identification, mensurational, descriptive, qualitative, and others; the specifics and specific groups of woody species (climbing plants, shaped trees) are taken into account. The methodology is focused both on the evaluation of individual specimens of woody species, as well as the evaluation of the groups of individuals (from individual groups and stands of woody species to all the woody species in an object). For these woody species groups was drawn special qualitative attribute - so called dendrologic potential - indicating the ability of the existing woody species to ensure the stability of the composition. Expansion module of evaluation is focused on the specific needs of monument preservation. It includes 2 attributes expressing the historical authenticity of woody species - originality (genuineness, value, age) of a substance and ability to bear the principle contained in the original substance. The third attribute expresses the importance of woody species in the composition.
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The use of the Beroun region's cultural capital in tourism
Hynková, Jana ; Tyslová, Irena (advisor) ; Malcová, Zuzana (referee)
The aim of this thesis is to define the relationship between cultural capital of the Beroun region and tourism through the description and subsequent introduction of conception within the case study of landmark infrastructure in a particular location. The theoretical part is aimed at defining the basic terms of the field, the practical one concentrates on a description of the present state of cultural capital in the region with strong ties to tourism and presents a concept to improve the situation in the village Nižbor.
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A usage of cultural facilities in tourism development on case of selected museums in Třeboň
MACHOVÁ, Eliška
Trebon is famous not only for the spa, a rich cultural life and many sights, but also fish farming and pond system that consists of numerous lakes and other water bodies. Every year there are many exhibitions, festivals, theatrical performances and much more. Trebon is a state dominated by the castle, but for visitors, the town offers many more attractions. The landscape around Trebon calls for various types of sporting activities and through the presence of many lakes for water sports. Can not forget the beautiful countryside of Trebon, who became a protected area. Due to these factors, Trebon has great potential for tourism and its further development. This thesis has set three goals. The first goal is the task of analyzing supply and demand of tourism in the town of Trebon. The second objective is the investigation of motivation, expectations and images of selected cultural activities to supplement the product mix for the selected segments of visitors. The third objective is to devise ways of communication and cooperation in cultural and tourism sectors in the town of Trebon. The thesis begins with a theoretical part, which serves as a basis for understanding the important concepts and other relationships. There were also more characteristic of the area in question. Most of the information provided Třeboňsko situational analysis, which were defined in the most important elements needed for tourism. Information obtained from the situational analysis and survey were then used for SWOT analysis. The conclusion of the thesis deals with proposals for new products in Trebon and proposals for improving communication and cooperation between cultural institutions and organizations engaged in tourism.
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Cultural heritage and development of tourism in Orlík region
VLASÁKOVÁ, Veronika
The aim of this work is to evaluate the cultural heritage in the development of tourism in the region of Orlicko. For studying, there were used secondary and primary data. Thanks to marketing research, we got 1,584 valid questionnaires. There were used computer programs (MS Excel and Statistics Cz v. 6) for data processing. The data interpretation tools used descriptive statistics and the analysis of testing hypotheses. There was conducted field research of the area. The monuments were entered into the newly formed layers of geographic information system Janitor in the form of polygons. In the region of Orlicko, there exist more than 130 cultural monuments in 21 types. These results confirm the presumption about diversity of the structure of assumptions heritage tourism. This diversity is also noticeable in the villages of the defined area. More than 5 types of monuments offer urban areas Varvažov, Čimelice, Orlik nad Vltavou and Mirovice. In the first four there is localized at least one attraction of a greatly importance. These communities also show the highest potential. It was demonstrated, that the importance of cultural heritage in the areas is different. There were found significant differences in the motives and characteristics of the target site, which affect the choice of place of holiday. These differences were detected in groups partitioned by gender, level of participation in cultural and historical attractions and by their interest in history. The main motives for holiday were: to release from everyday life and work, visit interesting places and get them known. Participants wish to leave their homes for having fun and change the place. The importance of cultural and historical attractions in the locality is increasing in conjunction with participation in cultural tourism and the increasing interest in history. The same tendency can be seen in knowledge as a reason for holiday. When the holiday place is selected the highest importance is: natural environment, the existence of historic cities in the region, a healthy environment, the possibility of refreshments and meals, and bathing options. For women, it is more important the existence of the cultural and historical attractions in the region and associated motives, than for men. In the designated area, there are high requirements for the use of cultural heritage in the development of tourism. Major attractions are concentrated in several villages. The region is not primarily associated with the culture; the motives of visitors are more connected with recreation. There is also possibility of developing cultural and historical attractions as a source of secondary supply.
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The assumptions of commercial services development in a chosen area
MACHOVÁ, Eliška
Microregion of Association Roses is located in the southern part of South Bohemia. The territory of microregion extends to the national borders with Austria. Microregion develops within the framework of the Euroregion Silva Nortica cross-border cooperation. Microregion has a total of 23 municipalities, which are from the district Budweis and a part of the district of Český Krumlov. Bachelor thesis pursues the 11 municipalities of the microregion. Specifically, it is a Borovany, Hranice, Jílovice, Ledenice, Mladošovice, Nové Hrady, Olešnice, Ostrolovský Újezd, Petříkov, Srubec and Žár. Borovany and Nové Hrady are the type of urban village. Srubec is satellite of Ceske Budejovice. Others are purely rural character. Ledenice have the status of the municipality, but in my opinion it can be classified as urban-type community. Microregion, as well as the defined territory is more agro-industrial, although the preponderance of businesses in the services sector. In the territory is strongly rooted tradition of farming and to this corresponds also high number of agricultural organizations, which employ many workers. The disadvantage of the microregion is the unfavorable situation from the national perspective, because in the most remote villages is the insufficient infrastructure and problem is the large distance from the central seats. However, microregion use this disadvantage to the benefit of tourism. In this territory is beautiful countryside with many natural attractions, biking trails and nature trails. Offer of historical, religious and technical monuments attracts tourists too. In order to develop more tourism, it is necessary to improve the quality of accommodation and catering facilities, provide more services of tourism, better equip tourists routes and create a functional management of tourism development. As far as other commercial services, so they are more available in larger municipalities and cities. The same applies in a specific territory. Citizens must commute for the majority of commercial services. In smaller communities there are only a small grocery and pub with the majority of seasonal operation.
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Historical monuments insurance
Lazáková, Jitka ; Ducháčková, Eva (advisor)
This paper deals with analysis of the historical monuments insurance in the Czech Republic. In its first part it describes monuments in the Czech Republic and it shows specifics of their insurance. In the next part it focuses on monuments owned by government and their full insurance. In the end it evaluates monument insurance as compared to foreign countries and it thinks of the future in monument insurance.
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