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Communication Activities of Prague Food Festival for year 2011
Kolevová, Iva ; Dolanská, Nora (advisor) ; Hejlová, Denisa (referee)
Communication activities of Prague Food Festival for year 2011 bachelor thesis includes an introduction to experience tourism with the definition of culinary tourism as a part of the food tourism which comes under the experience tourism. Then the description of the festival and its history follows, after that I analyse Prague Food Festival the brand and its image, its target group and festival's positioning. In the analysis of communication activities I focus on the mentions in the media - i.e. on the form of public relations because the paid advertising is used less by the festival (only in the form of print advertisement in partner media and in few other and in the form of citylights). Most annalysed communication channel is the new media, i.e. Internet.
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Innovation of product portfolio tourism
VOLFOVÁ, Kateřina
Main objective of the thesis is an analysis of tourism on Písecko from the perspective of the tourism market. On the basis of the status of the prepare to upgrade the tourism product, including its placing on the market. An important part of the preparation of the project of the tourism product in the selected area.
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A usage of cultural facilities in tourism development on case of selected museums with the technical issues in the region of Jindřichův Hradec
JIRKŮ, Miloslava
The theoretical part of the thesis was divided into five chapters in which the theory of turism and marketing were explored and described. The tourist trade was defined with the help of the specific literature, also destinations, particular types of turism and, of yourse, cultural tourism. The practical part of the thesis deals with the area of Jindřichův Hradec. The synthesis of information gained from the situational analysis and questionnaire research served as a base for creating the SWOT analysis of tourism in the JH area. There is nothing like a ?service package? for cooperation and communication of cultural and tourism facilities in the area. Therefore the author suggested such a product package which should be used as a means for tourists to visit all technical museums in the area and which should be also helpful for the people to stay longer in the destination.
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The event marketing and its role at formation of tourist trade's products in the Pilsner City
DENKOVÁ, Lenka
Aim of diploma work is, how already alone title prompt, estimation of role marketing at formation of tourist trade's products. At the beginning of diploma work are given purposes and hypotheses of work, that are at the close either disproved, or confirmeds. In chapter with title: {\clqq} literary research" are then determinate individual notions, concerning given to problems. Feature work is divided on analysis tourist trade in the Pilsner City, part of those analyses is also SWOT analysis. Further are in work reviewed record of talks, that were proceeding in travel offices. In next parts of work is analysis of single parts suggested product. At last part will marketing proposal of product (package), wherein will share more private subjects, but also the Pilsner City.
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Presumptions the development of Tourism in the Vodňany area
LACINOVÁ, Lucie
The aim of this work is through the analysis to determine conditions for the development of tourism in Vodňany area. The secondary objective is to make an assessment of tourism in the selected region. Upon finding a suitable condition to propose measures for improvement, including the preparation of a new product package.
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The role of marketing at formation of adventure tourist trade´s products in the Pribram City and environs
HARTLOVÁ, Jana
Main aim of this thesis "The role of marketing at formation of adventure tourist trade´s products in the Pribram City and environs" is to valorize the role of marketing at formation of new adventure tourist trade´s product in the Pribram City and environs. Partial aims are analysis of tourist trade in the Pribram City and environs, proposal of suitable cooperation at production and realization of new product in the area of adventure tourism and proposal of avertising material for a new product. At the beginning of thesis there is an introduction. Further there is described methodology of work and there are given hypotheses, that are confirmed or disproved at the close. In following theoretic part (chapter Literary background research), there are determinate notions pair with subject of thesis and analytic-synthetic part (chapter Personal work and Close). In chapter Personal work there are effected analyses concerning of determinate territory, in the concrete there are: analysis of potential of tourist trade on the side of offer, SWOT analysis and analysis of potential of tourist trade on the demand side. Proposal of new product in the area of adventure tourism and estimation of the role of marketing at its production in light of marketing tools part of chap is also.
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Possibilities of development mountain ski resort for also summer resort
Hromadová, Katarína ; Indrová, Jarmila (advisor) ; Dobrota, Miroslav (referee)
The aim of the thesis is to project possibilities of expansion of winter season resort to a summer season resort. The work aims at mountain ski resort and the development of its further activities for summer season. The particular example on which is this development adopted is mountain ski resort Donovaly. For particular projects was used theoretical knowledge of marketing and its tools. Theoretical analysis follows that the best way how to develop present-day's destinations is complex management. There are created destination management organizations for this purpose. It was used resort's analysis focused on basic requirements of tourism to process the project. Further development of the resort is based on these basic requirements of tourism. The analysis includes also customers' questionnaire survey. Theoretical knowledge and analysis are translated into practical projects of development possibilities of ski resort Donovaly to become also a summer resort of tourism.
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