|
|
Marketing plan for an installation of a ski resort
Drengubáková, Andrea ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Marketing plan for an installation of a ski resort Goals: The goal of this study is to construct the marketing plan for the new ski resort situated in an area Železnorudsko. In connection with the marketing plan it is necessary to make the marketing research and the analysis of the competition. Methods: As for marketing research, the method of a written interrogation is chosen. As far as the analysis of the competition is concerned, the assessed criterions are evaluated on a point scale and the appropriate weight is attributed to them. The weight is determined by the method of an order. Results: The result of the Bachelor Thesis is the marketing plan consisting of the detailed description of the used promotional strategy, the personal plan, the economic enumeration, the spatial resolution etc. Keywords: Marketing plan, Marketing research, SWOT analysis, Marketing goals, Marketing strategy, Budget
|
|
|
Business Plan
Zelenková, Eva ; Svorová, Hana (referee) ; Sládková, Jitka (advisor)
This work deal with the process of relax centre business plan and its establishment. Relax centre should provide quality services. The processed proposals of financing and market aspects are the aim of this bachelor thesis.
|
|
|
Increasing Competitivenes of Company by Suggestions of Changes in Marketing Strategy
Mácová, Romana ; Cikánek, Lukáš (referee) ; Zich, Robert (advisor)
The aim of this master thesis is an analysis of choosen company and its competitiors, from which will be created proposals for changes in the primary marketing strategy, to increas their competitiveness which will lead to a strenghtening its positron in the market. The theoretical part of this work contains survey and elaboration of the appropriate materials and theory which are needed for successful realization of the chosen objectives. The practical part is dealing with the analysis of current marketing promotion and formulation of proposals for its efectiveness.
|
|
|
Proposal of Marketing Strategy of Firm Plastika a.s.
Helíšková, Šárka ; Vrzalová, Monika (referee) ; Vrzalová, Monika (referee) ; Zich, Robert (advisor)
The topic of this thesis is to increase the competitive position of the firm Plastika a.s. with the help of creation a new marketing strategy for the next period of time. The analysis of the present marketing strategy is the base for it. The first part of this work is based on the theory. The second part introduces the company Plastika a.s.. There is carried out the analysis of the current situation which focuses on its present marketing strategy. The third suggestion part formulates the suggestion of the new marketing strategy for the next period of time which will lead to the improvement of the competitive position of the firm Plastika on the market.
|
|
| |
|
|
Marketing Strategy of Black Light Theatre of Jiri Srnec on German Market
Kervitcerová, Anežka ; Postler, Milan (advisor) ; Goščíková, Romana (referee)
The main goal of diploma thesis is to analyse the marketing strategy of Black Light Theatre of Jiri Srnec and to suggest its future improvements. The thesis itself contains six chapters, divided into theoretical and practical parts. First three theoretical chapters are devoted to marketing, marketing mix, situation analysis and marketing and commercial communications and strategies. Following chapters create the practical part of the thesis and contain information about Black Ligh Theatre, analysis of its marketing mix, evaluation of recent marketing and communication strategy and interpretation of field research results. Based on these analyses, the last chapter brings suggestions and recommendations for improvements in future marketing strategy.
|
guest ::
