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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
An Analysis of Services Provided by Selected Hotels in Prague
 Fuxová, Zuzana ; Indrová, Jarmila (advisor) ; Bakos, Tomáš (referee)
This thesis analyzes services of four selected luxury hotels located in Prague. The selected hotels are Kempinski, Four Seasons, Mandarin Oriental and Corinthia. The first part of the thesis characterizes accommodation, catering and other services with special attention paid to the issues of luxury hotels. An in-depth-analysis of the selected hotels is performed in the second part of the thesis, followed by a comparison of the results and final evaluation of the analysis.
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Marketing strategy of Mandarin Oriental
 Petr, Ondřej ; Průša, Přemysl (advisor) ; Zeman, Jiří (referee)
The aim of my bachelor thesis is to describe and evaluate the marketing strategy of the Mandarin Oriental Prague. Thanks to the SWOT analysis to find the weaknesses and strengths of the hotel, to define the threats and opportunities and find the way to their solutions. Due to financial reports I compare the financial position before and after the financial crisis in 2008. At the end there is listed a comparisson of competitive five-star hotels at Mala Strana. The last chapter contains a marketing strategy used at the Mandarin Oriental Prague and the suggestions to its improvement.
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