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Analysis of the supply of cultural tourism in Karlovy Vary
Víchová, Simona ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The aim of the thesis is to evaluate the offer of cultural tourism in Karlovy Vary. The thesis tries to prove the importance and significance of cultural tourism in tourism in Karlovy Vary through the available theories of cultural product and through the offers in tourism and tourist industry. The practical part of the thesis contains analysis using the theory of distribution of cultural tourism according to GR and the theory of expert interviews. The analysis finally evaluates the offer of cultural tourism, describes its negative and positive aspects and recommendations for the future.
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Theatre and Incoming Tourism in Prague
Hubálková, Michaela ; KAŠPAR, David (advisor) ; DOLANSKÁ, Nora (referee)
This diploma thesis focuses on the issue of cultural tourism, particularly focusing on Prague theatres and incoming tourism in Prague. This work specifically examines the relationship between these two areas.
The aim of this study is to confirm the hypothesis whether it makes sense to look at theatres in Prague as one of the tools of marketing strategies and promotion of the city in relation to foreign visitors. First part of this work is theoretical. It deals with the definition of culture, performing arts and tourism. This part also examines theoretical approaches to the issue of cultural tourism and cultural tourist.
Practical part of this study includes a survey and interviews in selected theatres and institutions, thematically focused on marketing communication and overall approach to the target group of foreign visitors.
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Role of Cultural Tourism in Marketing of Castles and Chateaus
Kejvalová, Simona ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
This bachelor thesis called: Role of cultural tourism in marketing of castles and chateaus is focused on coordination processes and marketing management. The theoretical part defines basic notions related to cultural tourism and marketing communication. Practical part of the thesis is application of theoretical findings on two selected castles: Karlštejn and Rožmberk. This part includes an analysis of basic conditions of existence and development of tourism and useable marketing tools. The final part summarizes all the advantages and issues of both castles and draws a set of recommendations which could lead to improving the position of the destination on the tourism market.
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Cultural Route – Jože Plečnik's Architecture
Ulrychová, Michaela ; Dianová, Markéta (advisor) ; Mlčoch, Martin (referee)
This diploma thesis deals with the issue of cultural routes that are a product of cultural tourism. Based on the definition of product of cultural tourism diploma thesis defines the key factors of cultural route proposal. On selected examples of already implemented cultural routes identifies important facts for own proposal of cultural route. The subject of the proposed cultural route is Josipa (Jože) Plečnik's architecture. Plečnik was an architect who was active in the first half of the 20th century. The cultural route connects architectural heritage of three European countries, the Czech Republic, Slovenia and Austria
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Viticulture as a part of the local culture of Mělník region
Šubrová, Lucie ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
Bachelor´s thesis analyses the developing potential of viticulture as a key part of the local culture of the town Mělník and its surroundings. The thesis describes preserved elements of tangible and intangible cultural assets that are associated with viticulture in Mělník. The thesis reflects on the changes in perception of viticultural tradition as a characteristic feature of Mělník since the 19th century. In the end the thesis define the possibilities of better economic involvement of viticultural tradition in Mělník region as a brand especially in cultural tourism.
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Cultural Tourism and Folklore Festivals
Hamáčková, Soňa ; Heřmanová, Eva (advisor) ; Kvítková, Zuzana (referee)
The thesis deals with the analysis of cultural tourism and folklore festivals. Its goal is to characterize cultural tourism and festivals and to evaluate their position in the Czech republic and Slovakia. One part of the thesis deals with the analysis of Folklore Festival Východná and International Folklore Festival Strážnice. In conclusion the SWOT analysis of folklore festivals is conducted, festivals are compared, and measures for the next development are suggested.
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Destination Management of Cultural Tourism in Vysočina Region
Fischerová, Kristýna ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
This Master's Thesis focuses on destination management in Vysočina Region with the accent on cultural tourism aspect. It evaluates the potential of the region and its development by marketing tools and actions of the destination management company. The main method of this evaluation is a market research of the product portfolio in the tourism segment in Vysočina and my own experience from visits to the region. Based on these findings it is then summarized which products are the key ones, which of them are marginal, how it is worked with them, and which products are seen as important and preferential for the future of the destination. The thesis also looks at new forms of cultural tourism, such as diaspora tourism, religious tourism or culinary tourism in the region. Providing the readers with three case studies with SWOT analysis on Bystřicko region, event tourism (Vysočina Arena) and Hospodářský dvůr Bohuslavice it is then evaluated how beneficial their existence is.
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European cultural routes
Capík, Juraj ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
The aim of this work is to create a proposal for a new European cultural route in accordance with the rules adopted by the Council of Europe. The route has to pass regions outside the traditional tourist centers, and through the promotion of their cultural heritage to contribute to their economic development. To meet this objective, methodology developed under the CERTESS has been used. The first step is theme selection and justification. Subsequently, elements of cultural heritage that correspond to the theme are identified. Range of services linked to tourism - transport, accommodation and catering - is analyzed in the regions. Then the destination management organizations with the potential to be members of the umbrella organization are identified. In conclusion, itinerary for selected customer segment is created.
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The concept of the system state tourism policy Czech Republic with a focus on cultural tourism
Tittelbachová, Šárka ; Patočka, Jiří (advisor) ; Cimler, Petr (referee) ; Drdácký, Miloš (referee)
The focus of the thesis is an issue of system approach to formation and implementation policy of tourism in the Czech Republic with an emphasis on intersectoral cooperation in the field of cultural tourism. The work is divided into eight chapters, the first two are theoretical. The first chapter is devoted to the formulation and definition problem of the scope of the work. The second chapter deals with theoretical foundations and approaches to tourism policy issues both in general and in terms of the status of tourism in the national economy and in relation to the EU tourism policy. Attention is given to the objectives of cohesion policy, culture and tourism in the area of cultural tourism. The following two chapters deal with basic features, analysis and evaluation of policy concepts of tourism in the Czech Republic in the period after 1989. The core of the thesis is concentrated into chapter six, seven and eight. The assumption for the design of complex, dynamic tourism policy for the formation of functional institutional structure of the tourism sector management is to assess the fulfillment of the objectives of the different concepts of state policy. To identification the most important and recurrent problems of tourism policy are used the results of comparison of objectives and measures and practical experience of the author from the creation and evaluation of the conception documents. There is discussed in particular an evaluation framework and in this context there are suggested recommendations for its determination. In the field of cultural tourism is proposed a model of interdepartmental cooperation state-funded organizations CzechTourism and the National Heritage Institute. The proposal model is based on its own research, which is focused on the analysis and evaluation of assumptions monuments administered by the National Heritage Institute to participate in the creation of cultural tourism products. There are utilized data from the author primary survey and as well as secondary data from the National Heritage Institute. The model of cooperation is based on exemplification of the causal relationships between strategic objectives and processes within the strategies of both organizations by the model BSC (Balanced Scorecard) and from a proposal for their implementation using model 7 "S".
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