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Intercultural communication: the Czechs and Koreans
Čech, Dino ; Nový, Ivan (advisor) ; Kolářová, Jana (referee)
The Master´s Thesis deals with intercultural communication between the Czechs and Koreans. The aim of the thesis is to explore the intercultural clash between the Czechs and Koreans and to identify the main cultural attributes and differences. The thesis is divided into two sections - a theoretical part and a practical part. The theoretical part compares different authors of intercultural dimensions and the significance of intercultural communication. The practical part is dedicated to a survey research and interview of intercultural communication between the Czechs and Koreans.
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ICT trendy na dálném východě (Jižní Korea a Japonsko)
Švejdová, Karolína ; Samec, Marek (advisor) ; Svatoš, Oleg (referee)
This thesis is focused on ICT market, its current situation analysis with Asia's countries, Japan and Korea as a focal point. The first part pays attention to the specifics of Asian market. Following parts are dedicated to specific ICT trends and comparison of prevalent tendencies in both countries as well as its contrast with western countries, more specifically United States and Europe. Main focus of this thesis is identification of key ICT trends and possibilities of their future development. The key trends seem to be further development of robotics and smart devices, escalating popularity of web 2.0, emphasis on network safety and green computing as a way of sustainable development.
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Hyundai Motor Company access to the Czech market and company’s marketing strategy
Elšík, Michal ; Boučková, Jana (advisor) ; Pešek, Ondřej (referee)
The main topic of the final thesis is Hyundai Motor Company access to the Czech market and company's marketing strategy within the country. As the Korean company gains respectable share on the passenger car market in the Czech Republic, the thesis describes a process of building its factory in Nosovice, Moravia, standing for the highest direct foreign investment in Czech to date, as well as another operational activities having direct relation to its success. The diploma thesis consists of several thematically oriented blocks. The first parts are focused on marketing principles, terminology and strategies related to companies in general seeking international expansion and activities abroad. Next paragraphs analyse Czech car market and its characteristics. History of Hyundai Company and description of its global marketing activities and tactics are depicted in the next chapters. Following parts illustrate a strategy employed in the Czech Republic, explaining "New Thinking. New Possibilities" vision and a comparison with the local SKODA Auto manufacturer. The work discloses Hyundai's activities leading to the growth on the market, currently positioning company as the second most successful brand in the year 2013. Concept of a "Czech car" maker is included further in the thesis. Final chapters are dedicated to a market research focusing both on brand awareness, insights and interpreting basic overview of the Czech customers and their attitudes regarding automotive industry.
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Propaganda in Korean animations
Won, Sang-Eun ; KUBÍČEK, Jiří (advisor) ; MERTOVÁ, Michaela (referee)
During the military regime in South Korea from 60's to 90's Korean government implemented strong policies against communism. One of them was anti-communistic education for children. Animation was a very effective method for the education. Under the policy of the government (eduentertainment)anti-communistic animations were produced.
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Relationship between Free Trade Agreements and Foreign Direct Investment
Kim, Hyunjin ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
This paper analyzed the FDI trends between Korea and its FTA partners which were Chile, Singapore and EFTA. The other group was central European countries and their FTA partner countries that are Chile, Mexico and South Africa. The empirical studies of FDI developments after FTA have found that the results were different from country to country even though they have the FTA status with the same countries. Korea has been increased FDI investment in its FTA partner countries but not with Chile and EFTA. Similarly, Germany has increased its FDI in their FTA partner countries after FTA. But most central European countries which are Czech Republic, Slovakia, Poland and Hungary were not much changed their FDI investment after FTA. But their investment also increased when we measure FDI in the absolute numbers between before and after FTA. Regarding the prospects of FDI flows between Korea and central European countries after ROKEU FTA, We took into accounts such as FDI trends with its FTA partners, FDI regime and current FDI position etc including ROKEU FTA itself. Basically, we could predict that FDI would increase in central European countries from Korea when we consider the previous trends between them and the results of empirical analyses of the FTA partner countries. So it is hard to say that FDI will be increased in Korea from these countries after FTA. But Germany would be very active outward economy and it would invest more in South Korea than before FTA.
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The Way of Tea as a part of culture understanding
HORÁKOVÁ, Kamila
The thesis is focused on a tea ceremony phenomenon. This work follows the tea ceremony ways of China, Korea and Japan, which refer to a very specific form of eastern culture. Based on the historical context analysis, social and culture meaning, semantic, aesthetic and philosophic elements, it rediscovers possible traces of cultural transmission. It further analyses this transmission via the means of both integrative and reconstructive hermeneutics and thus shows to what an extent are the above stated methodical approaches practically applicable and viable.
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