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Museum Marketing and Cultural Heritage Marketing: Jewish Museum in Prague in the 21st century
Mašková, Martina ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
Bachelor thesis "Museum Marketing and Cultural Heritage Marketing: the Jewish Museum in Prague in the 21st century" deals with marketing activities and art marketing activities of the Jewish museum in Prague in the 21st century. The aim of the thesis is firstly evaluating the current art marketing communication of the museum using reference books and secondly giving a recommendation. The thesis guides through the history of the Jewish museum in Prague from the beginning in 1906 to the First and Second World War and communism to privatization. In the next chapter, marketing and commercial activities are introduced among 2001 and 2016. The third chapter's main topic is the art marketing concept along with its main principles and functions. The theory is contrasted with the practice. Afterwards, the recommendations are offered. The research showed that only Robert Guttmann's Galery (opened in 2001) and the Maisel synagogue (reconstructed 2014-2015) offer everything a good museum of the 21st century should offer. That means information boards, IT devices, enough seat places, suitable lighting and the right high of display cases. Due to the Conception of new expositions, all the buildings should be reconstructed in the future. Anyway, the main findings expose that the employees are often fired for trivial and no...
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Possibilities of the didactical use of the Jewish Museum in Prague for educational purposes concerning civics and humanities as a part of the Framework Education Programme for Secondary General Education
Lindová, Jitka ; Dvořáková, Michaela (advisor) ; Rybák, David (referee)
This diploma thesis is focused on possibilities of civil and social/scientific basis education along with use of activities of the Jewish museum in Prague and its action. Theoretical part of the thesis compares three different perspectives of the museum as an institution and represents museological, pedagogical and museum- pedagogical knowledge. Furthermore, this part describes the relation between the museum and school as well as the museum and society. This part also contains characteristics of the Jewish museum activities and its history. Last passage of theoretical part includes a presentation of project education as a form of teaching. Practical part involves education project on human rights subject for students of secondary school. Theoretical part of the diploma thesis is based on study of technical literature, practical part comes out from Framework Education Programme for Secondary General Education. KEYWORDS Framework Education Programme for Secondary General Education, museum education, project teaching, Jewish Museum in Prague, human rights.
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Services analysis for visitors and explores of the Jewish Museum in Prague
Mikýsková, Lucie ; Slámová, Hana (advisor) ; Večeřová, Petra (referee)
The bachelors thesis describes services of Jewish Museum in Prague offered to visitors and explorers. Introduction describes the museum as a cultural and informational institute, as well as summarizes Judaism in Czech Republic. This body of thesis has two parts: First part includes general description of Jewish Museum in Prague, its importance, history, facilities, speciality, and cultural-educational activities. In the second part there is a detailed description of selected projects, departments and special divisions, which author chose for importance and informational character of their services. The latter part is substantiated with written statements with experts. [Author's abstract]
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