|
|
Analysis of communication strategy within the company TNT Express related to the change of brand identity
Zezulka, Vojtěch ; Postler, Milan (advisor) ; Starý, Lukáš (referee)
The objective of this thesis is to analyze the communication strategy within TNT Express and its critical evaluation. The theoretical part is devoted to marketing and its tools, the brand and its importance and corporate identity and its ingredients. I introduce the company TNT Express and its strategy in the practical part. It is followed by the SWOT analysis. Then I analyze various communication activities related to the change of the brand identity. Based on identified problems that have arisen with the change in the company I will propose their solution.
|
|
|
Influence of the modern IT/ICT on the enterprise communication
Ondrová, Lucie ; Střížová, Vlasta (advisor) ; Hadamčík, Lukáš (referee)
Nowadays communication is a key factor of success. There are more and more demands placed on it, especially for its speed, accuracy and quality. These three factors influence the direction of individuals as well as companies. Choosing the right communication channel is necessary for the best efficiency of communication. This choice is closely related to the type of message; different kinds of messages should use different communication channels. This thesis focuses on the overview of modern communication channels in companies. The channels such as Instant Messaging, e-mail, Task Managent along with classic meetings or phone will be described. Then the thesis will analyze the communication in one of the largest Czech computer stores and electronics, assess its effectiveness and propose recommendations for improvement.
|
|
|
Internal communication in an organization active in the field of culture
Rogos, Jan ; Surynek, Alois (advisor) ; Siegelová, Romana (referee)
Bachelor thesis aims to describe the internal communication in particular interest group, which operates in the field of culture, and create an analysis of the effectiveness of communication channels that are used in the group. The thesis first describes internal communication in group in general. Then looks at the situation in a particular amateur theater group "S bojkou v zádech, o.s.". The main part deals with the observation of selected communication situations that arose during the preparation of the latest play, and analysis of available documents. In conclusion, it evaluates the phenomena studied.
|
|
|
Possibilities of Using Social Media in Human Resource Management
Libertin, Daniel ; Stříteský, Marek (advisor) ; Palíšková, Marcela (referee)
The presented study focuses on online social media and possibilities of their use in human resource management. The aim of the study is to define recommendations for a more effective application of social media and their tools in HR management, based on an analysis of social media tools and evaluation of results of a research carried out among Czech organizations. The study also attempts to identify the potential use of individual online social media in the respective HR activities. The study consists of a theoretical and an analytical part. The theoretical part first describes social media as a whole and then presents a description of the most common social networking services. The analytical part comprises three chapters. One chapter includes an analysis of social media tools and their potential use in the respective HR activities, while another chapter contains a description and analysis of the results of a research examining the use of social media in HR practice of Czech organizations. The final chapter presents a comparison of the outputs of both analyses. Recommendations for a more effective use of social media in HR practice are then defined based on this comparison. The outcomes of this comparison include the finding that practical use is in accordance with the defined potential only in the case of LinkedIn, which is by far the most used social networking service in Czech organizations. Facebook is the second; however, the extent to which it is used does not fully match the possibilities it offers. This also holds for other social media, particularly in terms of their use for recruitment and HR marketing, the most suitable HR activity for social media. The recommendations defined for using social media in HR practice of Czech organizations therefore mainly include greater diversification of the range of these tools used in recruitment and HR marketing, leading to addressing different types of job candidates and to better employer branding, and screening job candidates on various social networking services, using as many resources as possible.
|
|
|
Possibilities of using the enterprise social networks for internal communication
Kabrhelová, Kateřina ; Feige, Tomáš (advisor) ; Poucha, Tomáš (referee)
This thesis deals with the possibilities of using the enterprise social networks for internal communication. First the thesis defines the importance of internal communication for the company, next it generally defines and describes social networks with a focus on enterprise social networks. The practical part of the thesis includes a field survey, which aims to explore a current state of internal communication in companies and identifies problems in communications between employees. Based on the results and findings in the end possible benefits of the use of enterprise social networks are discussed as a possible solution for the identified problems.
|
|
|
The use of internal social network Yammer and its contribution to internal communications
Svobodová, Aneta ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
At a time when social networks are a particular phenomenon of the period include internal network still less-known tools to increase the efficiency of communication within companies. This bachelor thesis deals with the possibilities of using social network Yammer and its contribution to internal communications. The first part describes the social networks in general, it is focused on the internal network, specifically on the internal network Yammer. It describes its basic functions and discusses his contribution to the company. The practical part deals with the manner of its use in a corporate environment, and based on the survey analyzes the degree of expansion and users' attitude to its use in a specific business environment. In conclusion, I offer the possibility of its use in the context of VŠE in Prague. The aim of my bachelor thesis is to acquaint the reader with problems of internal network Yammer, with its advantages and disadvantages and thus to offer one possible solution when choosing the right tools for effective internal communication.
|
|
|
Interni komunikace jako soucast rizeni lidske
Rathouský, Tomáš ; Quigley, Martin John David (advisor) ; Mýtná, Dominika (referee)
The diploma thesis focuses on characteristics of internal communication, its implementation in various forms in different companies and analysis of the internal communication in one selected company. After the analysis of its current state in the multinational company, the thesis will recommend improvements to the areas of internal communication and human resources, with the main focus of global implementation of these recommendations.
|
|
|
Methods of internal comunication from the point of view of the generation Y
Bečan, Martin ; Smutný, Zdeněk (advisor) ; Klíma, Tomáš (referee)
This diploma thesis deals with the matter of internal communication methods from the point of view of today's young generation, so called generation Y. It aims on the enterprise social networks. The thesis is divided into the two common parts: the theory and the research. In the theoretical part there is a brief introduction into the field of internal communication; and the communication methods are put into the process of Communication. Further the specific methods for internal communication are introduced. The segment of enterprise social networks as a new way within the internal communication is introduced further mote. The research is connected to the theoretical part and focuses on the position of the generation Y to their potential usage of enterprise social media in internal communication within a certain company. This research is in compliance with the proposed strategy.
|
|
|
Analysis of internal communication in connection with IT, processes and management in a specific organization
Plachá, Alena ; Střížová, Vlasta (advisor) ; Franc, Jan (referee)
This diploma thesis primarily focuses on analysis of internal communication in a particular company and proposals for improvement. To meet this objective, first the importance of the internal communication for the company and the factors that affect it are described. After that channels and tools of internal communication and the importance of IT for communication in the company were generally defined. Then the various means of communication using IT were analyzed. Another information source used in the thesis are the results of the applied research, which was conducted among employees and management of ANAFRA company and focused on identifying critical issues that ANAFRA in the context of internal communication face. The last part of the thesis combines all of the previously gathered information and proposes solutions of the identified problems. Conclusions of the thesis may serve as referential valuable source for professionals and owners of small and medium businesses.
|
|
|
Leadership Communication Role within International Business Organization
Křetínská, Tereza ; Čejka, Pavel (advisor) ; Matoušek, David (referee)
The thesis focuses on the role of leadership communication within a multinational business organization. It aims to confirm the critical importance of communication provided by leaders to their team members. The literature review will focus on the existing communication flows within organizations and the current research results and insights in the field of leadership communication, which is a new, emerging domain of study. Thanks to recent quantitative research (Men, 2014b), it has been already confirmed that leadership communication has a direct effect on employee-organization relationships and overall internal communication. However, qualitative research has been suggested for validation of how the discovered model works in concrete environments (Men, 2014b). Thus, the research section will reveal the findings of in-depth semi-structured interview analysis within a global internal IT services provider which is part of a Group enterprise operating in the logistics industry world-wide. The thesis will culminate in defining logical reasoning for adding communication skills to the company's core competencies for organizational managers and leaders.
|
guest ::
