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Průmysl 4.0 v automobilovém průmyslu
Dvořák, Marek
This thesis focuses on the implementation of the concept Industry 4.0 in the Czech Republic, especially in the automotive industry. The thesis presents the impact on the implementation of the concept in general level and the practical part presents the impacts of Industry 4.0 in automotive level in three key businesses in automotive: Škoda Auto, TPCA, Hyundai Motor using the tools of economic analysis.
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Makroekonomický vývoj a produkce osobních automobilů v České republice
Musil, David
The automotive industry is one of the most important industries in the Czech Republic. It represents a very significant part of all major macroeconomic aggregates. This work will be focused on the factors which influence the export of cars manufactured in the Czech Republic. A huge amount of Czech cars is exported to the European Union. Therefore, the influence of macroeconomic aggregates in the European Union will be examined. These macroeconomic aggregates are gross domestic product per capita, inflation, unemployment, exchange rate and interest rate of consumer loans. The work will be focused on individual carmakers and will include three models of amount of cars produced by Škoda, TPCA and Hyundai.
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Confrontational Communication in Automotive Industry
Med, Ondřej ; Vondra, Zdeněk (advisor) ; Truhlář, Filip (referee)
This bachelor thesis analyzes comparative advertisement made by Hyundai. This thesis analyzes both external and internal environment of the company. The means to achieve this are SWOT analysis and PESTLE analysis. Those analysis help to understand motivation of Hyundai to differentiate their products. Thesis also explains advantages and disadvantages of comparative advertising and its risks and opportunities. In further reading are analyzed notable comparative commercials from the past. Thesis is divided into theoretical part and practical part. In the theoretical part are explained keywords necessary for the practical part. The practical part utilizes knowledge from the theoretical part. In the conclusion of the practical part is evaluated effectiveness of the comparative advertisement and its impact on sales.
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Investment incentive for Hyundai Motor Manufacturing Czech s.r.o., with focus on unemployment
Strýček, Jakub ; Vostrovská, Zdenka (advisor) ; Ševčík, Miroslav (referee)
The bachelor thesis deals with fiscal efficiency of granted investment incentive, its impact on the labor market in terms of change in regional unemployment and its qualitative structure. The resulting inefficiency is a comparison of the values arised from the model which uses Ministry of Industry and Trade and the model that was created for the sole purpose of this work. This bachelor thesis meets its objectives by calculating the added value to the state budget by those who were employed by the incentive, in comparsion with the actual fiscal spending. We infer the efficiency by creating abstract situation, where incentive was not granted.
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Hyundai Motor Company access to the Czech market and company’s marketing strategy
Elšík, Michal ; Boučková, Jana (advisor) ; Pešek, Ondřej (referee)
The main topic of the final thesis is Hyundai Motor Company access to the Czech market and company's marketing strategy within the country. As the Korean company gains respectable share on the passenger car market in the Czech Republic, the thesis describes a process of building its factory in Nosovice, Moravia, standing for the highest direct foreign investment in Czech to date, as well as another operational activities having direct relation to its success. The diploma thesis consists of several thematically oriented blocks. The first parts are focused on marketing principles, terminology and strategies related to companies in general seeking international expansion and activities abroad. Next paragraphs analyse Czech car market and its characteristics. History of Hyundai Company and description of its global marketing activities and tactics are depicted in the next chapters. Following parts illustrate a strategy employed in the Czech Republic, explaining "New Thinking. New Possibilities" vision and a comparison with the local SKODA Auto manufacturer. The work discloses Hyundai's activities leading to the growth on the market, currently positioning company as the second most successful brand in the year 2013. Concept of a "Czech car" maker is included further in the thesis. Final chapters are dedicated to a market research focusing both on brand awareness, insights and interpreting basic overview of the Czech customers and their attitudes regarding automotive industry.
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New vehicle model generation market launch
Mentlík, Tomáš ; Vávra, Oldřich (advisor) ; Trešl, Marek (referee)
This thesis deals with market launch of new model generation of Hyundai Tucson on Czech market. Suggestions a recommendations for new model launch are supported by detailed analysis based on intern sources and secondary data, which are divided to several following parts: Czech automotive market analysis, analysis of Sport Utility Vehicles, consumer insight analysis of previous model generation, introduction of new generation and its key features, competitors overview and comparison with them, marketing communication of Hyundai carmaker, previous model generation and its competitors and positioning. Conclusion and target of this thesis are proposals and recommendations to new model generation launch focused on product, target group, competitors and communication.
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Strategy of Hyundai Motor Company in the international markets
Řehoř, David ; Machková, Hana (advisor) ; Malý, Josef (referee)
The thesis deals with the current form and determinants of further development of the automotive industry and strategy of Hyundai Motor Company, the fastest growing automaker in the international markets of these days. The thesis is divided into four chapters. The first one is devoted to recent development of the automotive industry with a closer focus on the main characteristics of the Czech market and mentions the major trends affecting the industry. Next part introduces HMC and analyzes the development of its position in the global automotive market. Subject of the third chapter is an analysis of the company's business strategy, which has become the key factor of its growing importance. It mentions the main company objectives, the process of creating a strategic plan, different strategic approaches in the international market, phases of strategic brand management and discribes history of the company strategy. The final part focuses on the reasons of the construction of Hyundai factory in the country, evaluates it's position in the Czech market and the analysed strategy.
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Impacts of business cycle on automotive industry in the Czech Republic in 2006-2011 and comparison to Germany, Japan and the USA.
Vaniš, Miloš ; Ševčík, Miroslav (advisor) ; Řežábek, Pavel (referee)
The goal of this diploma thesis is analysis impacts of business cycle on automotive industry in the Czech Republic in 2006-2011 with exclusive focusing on passenger cars. Impacts of business cycle on automotive industry in the Czech Republic are researched on domestic demand development for new passenger cars and on production, domestic sales and export of the three biggest czech automobile producers. Impacts of business cycle on domestic demand for new passenger cars are analyzed with helping numbers of first registrations in the concrete car segments. Development of czech demand for new cars and automotive production in 2006-2011 is compared to demand and passenger cars production development in Germany, Japan and in the USA. The analysis shows that czech demand for new cars was influenced by economic situation in the Czech Republic in 2006-2011. Influence of czech business cycle on automotive production in the Czech Republic was much smaller than influence of business cycle on czech demand for new passenger cars in 2006-2011. This fact is due to significant pro-export orientation of czech automotive production.
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