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Selected aspects of the production of embodiment in tv commercials
Kurucová, Natálie ; Charvát, Martin (advisor) ; Řehořová, Irena (referee)
Thesis Selected aspects of the production of embodiment in tv commercials works with an assumption that some tv commercials represent specific modality of discursive mechanisms of sexual representation. This thesis applies the works of M. Foucault and P. Bourdieu to semiotic analysis of chosen advertisements. Assuming that advertisements are using body and sexual motives as one of the instruments of power to affect the target groups. Main focus of this thesis is in introduction of discursive models that are used in advertising. Goal of the theoretical part is to introduce philosophical and sociological ideas and theories relating to perception of physicality, sexuality, power relations and question of subjectivism. The thesis also shows how the role of a body was perceived in different historicals eras and how the ways of use of body and embodiment has gradually developed in terms of power affection. Goal of the practical part is to analyze and interpret the acknowledgments from theoretical part on concrete examples. The aim is, by using semiotical analysis, to reveal discursive practices in advertisements based upon used statements, also to analyze the power affection presented by physicality and sexuality. The thesis presents examples of power affection of advertisements and its specific...
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Authority and Authorship: James Agee's Let Us Now Praise Famous Men as a Work of Fictocriticism
Childs, Morgan ; Armand, Louis (advisor) ; Vichnar, David (referee)
viii Abstract This thesis uses James Agee's 1941 book Let Us Now Praise Famous Men to examine the role of so-called fictocriticism in emphasizing the immutability of an author from within a text. The thesis argues that the fictocritical text accounts for the impossibility of extricating the author from writing. Although its precursors date back several centuries- perhaps most notably to Michel de Montaigne-the term fictocriticism was coined in the mid- to late twentieth century to describe texts existing at the interstices of ostensibly fictional and factual genres of writing. Agee's text, borne out of a journalistic assignment for Fortune magazine, blends elements of long-form magazine journalism with lyric poetry with the author's famous sprawling, diaryesque prose, calling the reader to question which elements of the text are rooted in fact and which are simply the author's fabrications or, indeed, whether such a distinction can be drawn. The term can be applied only anachronistically to the 1941 book, yet as defined in these pages it is a befitting description of Agee's otherwise unclassifiable text. Fictocriticism lacks a singular definition, so the examination of Agee's Famous Men as a fictocritical work rests on a thorough revision of the term's history and its lexical implications, both of which...
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Michel Foucault: The Term "Economy" in the Work The Order of Things
Mareš, Richard ; Marcelli, Miroslav (advisor) ; Švantner, Martin (referee)
The thesis interprets the development of Foucault's thinking and within The Order of Things it subjects the whole concept of economy to critical reflection and defines the structure and dynamics on which the term is built. My work progresses from the abstract issue of Foucault's thinking to specific theories related to the topic. The first part is focused on the key changes and breaks across the author's thinking and work and forms the basis for a comparison of The Order of Things with a broader view of Foucault's thinking. Then I follow with economic theory basis in The Order of Things and define terms such as monetary theory, value theory, wealth analysis and other that are directly connected with economic issues. I focus on authors of economic theories who have influenced Foucault's thinking or are differently connected with my explication, e.g. Adam Smith, David Ricardo or Karl Marx. In the final part of the thesis I compare Foucault's thoughts and conclusions with the philosophy of Louis Althusser in his book Reading Capital which is based on Karl Marx's theories. The focus is mainly on the interpretation of modern episteme which is in The Order of Things directly related to the term of economy. I introduce common and different attributes of Althusser's and Foucault's thinking and present my...
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The phenomen of madness in Don Quijote de la Mancha and its time
Ludvíková, Anna ; Sánchez Fernández, Juan Antonio (advisor) ; Zatlkajová, Katarína (referee)
(in English) Initially this Bachelor Degree Thesis studies the conception of the phenomenon of madness through different centuries. It analyses the ancient tradition of the medical aspect of this concept and it also elaborates in detail its symbolism in the so-called culture of folk humor. These dimensions, which evolved mostly in the Renaissance period, are explored due to its influence on meaning of madness in the masterpiece of Miguel de Cervantes The Ingenious Gentleman Don Quixote of La Mancha. Some other relevant pieces of art and literary works, which could have potential influence on the Cervantes' book, are also expounded. Finally, the existent interpretations of don Quixote's madness are summarized. Key words madness, melancholy, laugh, culture of folk humor, carnival, don Quixote, Cervantes, Bachtin, Foucault, Erasmus
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The Right Guy World: The Analysis of Television Beer Commercial Discourse
Kroulík, Jiří ; Švantner, Martin (advisor) ; Kladný, Tomáš (referee)
This paper's aim is to critically describe and use Michel Foucault's method archaeology for discursive description of contemporary television beer advertisements broadcasted in the Czech Republic. Theoretical part tries to define terms as denounce, discursive formation and discourse and propose their possible usage in practical research. The paper supposes that television beer advertisements are governed by the same discourse which was used in other beer advertisement and all advertisements form a coherent whole. Analytical part's aim is to describe this coherent whole from the aim of discourse and specific chose of denounces that form picture of beer and its role in a men world. Key words: Foucault, discourse, archaeology, television advertisement, beer
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Biopower and autonomism
Poppr, Martin ; Petříček, Miroslav (advisor) ; Kouba, Petr (referee)
Martin Poppr : Biopower and autonomism (abstract of bachelor thesis) The main subject of the thesis is the relationship between an individual and the society. My goal is to find out the origin of the social authority, society cares, and the society control. My work will as well question the relationship between the knowledge and the power, and if both of them are in some way relied to the violence. My work will be based in the philosophy of Michel Foucault, his archeology of knowledge and his studies of the society. I will try to find out how is the knowledge defined by its own discourse. The discourse is a special form of a social power. I will focus my work on the question, how is every human being influenced by the social power and the power of discourse. I will also stay focused on the topic reading few more authors. I will follow Gilles Deleuze developing Foucault's concept of "bio-power", leading us from the age of "Enlightenment" to the present. Foucault himself finds as a good way, how to study the power, to study the forms of the political resistance. That is why I will also focus my attention on the philosophy of "autonomism".
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