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Good Chef
Rajmon, Daniel ; Bena, Julie (referee) ; Mazanec, Martin (advisor)
An interactive project called The Good Cook serves a multi-course menu consisting of a narrative video, a music album and a performance. The primary focus here is on the play of associations of cultural overlaps around cookery, which continue to accumulate and serve here as a tool for further imagery projected into the project's divided segments. Although the segments are separate, they are loosely related and interact with each other. The theme of cooking serves as a support system for the storytelling, which paraphrases cooking through, for example, the symbolism of the everyday, cooking TV shows, or pop culture metaphors such as the internet term "let him cook".
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Evaluation of the financial situation of the company PKD, s.r.o. and proposals to its improvement
Dvořák, Lukáš ; Martínek, Zdeněk (referee) ; Hornungová, Jana (advisor)
This bachelor’s thesis is focused on the evaluation of financial situation and suggestions for its improvement for the selected company PKD, s.r.o. throughout the years 2016-2020. The first part is focused on the theory of financial analysis, where the individual indicators and methods are described. The following part is a practical use of theoretical knowledge and these resulting indicators are compared with a competitor Desmo, a.s. The last part is the proposal part, where are recommended proposals to improve the financial situation.
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Damage Caused to the Building work by contractor
Musil, Martin ; Ing.Milada Galatíková (referee) ; Marková, Leonora (advisor)
The aim of the thesis is describe how discounts are formulated in construction work. Different types of discounts are discussed from the point of view of the constructor. Mechanisms of providing discounts and calculations of total discounts are studied. Contract and signing over the construction work are analysed, because of their importance to prevent disagreement between customer and constructor.
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Loyalty Bonus Program as a Tool to Streamline Sales
Hrstka, Jiří ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova
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Determining the amount of economic rent for single-family house in Brno
Kubásek, Petr ; Gardášová, Alena (referee) ; Klika, Pavel (advisor)
The objective of the thesis is to determine the economic rent amount for a family house located in Brno. The concept “economic rent” refers to the amount of payment that brings adequate profit to the landlord. First, all the factors are identified that compose cost rent, i.e. the rent of mere providing and maintaining a property. The main variable is represented by the reproduction value of a dwelling. For the purposes of this thesis, the reproduction value is determined using the cost method (in agreement with the evaluation regulation). Second, the capitalization rate is determined so that an adequate profit could be calculated. The following two methods are employed: the surcharge method and the method of comparison with the financial market. The thesis presents seven alternatives of an economic rent, depending on the interest rates. Lastly, the calculation of the rate of return is performed, along with a correctness test of the calculation of the economic rent amount.
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Slevové akce a jejich vliv na chování spotřebitelů při nákupu potravin v kontextu plýtvání potravinami
Brodský, Marek
BRODSKÝ, M. Discount promotions and their influence on consumer behaviour when purchasing food in the context of food waste. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis deals with discount events and their influence on the be-havior of consumers when buying food in the context of food waste. The aim of the work is to identify factors influencing the buying behavior of consumers befo-re, during and after buying food. Furthermore, based on the results of the re-search, to propose possible recommendations for food sellers. Primary data are obtained from a questionnaire survey (n = 238) and in-depth interviews with household representatives (n = 11). As part of the work, basic statistical indica-tors are calculated and hypotheses are verified. According to the survey, 89.8 % of consumers use discount promotions during their purchases and as much as 57,8 % of consumers postpone their purchase due to an expected discount pro-motion.
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Řízení pohledávek a závazků v obchodním podniku
Závodný, Peter
This bachelor thesis is about management of receivables and obligations in the trade company BACKALDRIN Slovakia, spol. s.r.o. In the first section of thesis may be find theoretical knowledge of basic methods and access to management this sphere and analysis to provide payment ability of a company. All these theo-retical knowledges from first section are used in practical section of thesis, in which may be find description of current situation of management receivables and obligations, evaluated payment ability of the company and analysis of net working capital. Net working capital is compared with its optimal height, which was calculated by cash cycle method. In the end of thesis may be find evaluation weakness of current management receivables and obligations in the company, suggestion to eliminate founded weakness and calculated potential impact on fi-nancial situation after leading those suggestion into management.
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Evaluation of the financial situation of the company PKD, s.r.o. and proposals to its improvement
Dvořák, Lukáš ; Martínek, Zdeněk (referee) ; Hornungová, Jana (advisor)
This bachelor’s thesis is focused on the evaluation of financial situation and suggestions for its improvement for the selected company PKD, s.r.o. throughout the years 2016-2020. The first part is focused on the theory of financial analysis, where the individual indicators and methods are described. The following part is a practical use of theoretical knowledge and these resulting indicators are compared with a competitor Desmo, a.s. The last part is the proposal part, where are recommended proposals to improve the financial situation.
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