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The analysis of debit cards
Blechová, Klára ; Schlossberger, Otakar (advisor) ; Oborilová, Mária (referee)
The aim of my bachelor thesis: "The analysis of debit cards" is to assess debit cards that are offered by six Czech banks and to choose the best debit card. The first part is about cards in general, about their pros and cons and also about their diversification. In the second part there is a history of cards and also a history of debit cards in the Czech Republic. The third part is the analysis of debit cards in the Czech market. In the last part there is an assessment of the most beneficial debit card. In my work the methods of analysis and comparison have been used.
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Payment cards in the Czech republic
Švirk, Jan ; Přibil, Jiří (advisor) ; Bína, Vladislav (referee)
This master thesis "Payment cards in the Czech republic" deals with payment cards, which are currently the most widely used payment instrument. Theoretical part is focused on the formation and development of the first ancestors of payment cards, various kinds of payment cards, there is historical development, basic characteristic, division, possibilities of their current use and future of payment cards. Also there are introduced different types of the payment cards according to different criteria, according to their mode of operation and safety. In the first part practical part of the work is an analysis of the current situation and developments in the payment cards market in the Czech Republic. Subsequently, there is analysis of the payment cards, current accounts and related services at selected bank in the Czech republic mBank S.A., Fio banka a.s., Equabank a.s., Zuno bank a.s. and Air bank a.s. When the objective of the thesis is to find out whether these banks target the same segments of clients. There is a comparation of payment card payment from the perspective of the monthly cost of using payment card from four basic segments of one bank, while there is a comparison of services related to payment card and in the end for every client is chosen the best alternative of payment card and the current account from the perspective of the average monthly cost.
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Loyalty program of payment cards, solution based on DWH
Jersák, Pavel ; Pour, Jan (advisor) ; Novotný, Ota (referee)
This diploma thesis is covering topics of customer's loyalty, loyalty programs in banking and mainly topic is loyalty programs of payment cards in banking industry. First theoretical parts is guiding us though concept of customer's loyalty in banking industry and is describing specifics of this loyalty compared to loyalty to sales businesses. Further, this thesis is trying to show opportunities to be used to support customer's loyalty in bank with participation of credit and debit cards. In this sense, these payment cards are those that enable client's entry into the loyalty program and into the advantages that is loyalty program offering. Further, this thesis is describing interesting concept of loyalty program that is closely coupled with business partners that give opportunities to make the program very variable and interesting for customers. Practical part of this thesis is describing basis for technologies to be used while deploying the loyalty program and is discussing two main technical concepts regarding loyalty system integration with current bank information systems. One of those is further discussed and described from the point of view technical realization in common data warehouse systems. Main contribution of this work is preview of approaches to payment card loyalty programs and also preview of possibilities in way the loyalty program can be integrated with data warehouse currently deployed in the bank.
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Payment Card Security
Coufal, Jiří ; Schlossberger, Otakar (advisor)
The main idea of this bachelor thesis " The Security of Pay Cards" is to show readers security risks that comes together with daily usage of pay cards. In the first part of the work author talks about history and todays situation. Main part of work deals with most common frauds and tricks with pay cards. Reders are also given advices how to deal with security risks. At the end of work autor writes about future technologies and his own opinion about security situation with pay cards and possible solutions.
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Payment cards and their future
Fiedlerová, Tereza ; Zámečník, Petr (advisor) ; Schönfeld, Jaroslav (referee)
This Bachelor thesis deals with the relevant questions of credit cards from their historical development via the present time until the future. The work includes information about the usage of credit cards in ordinary life, their split into categories, protective measures and possibilities of their abuse. The bachelor thesis will introduce you to the current situation in the credit/debit card market and the development of new technologies in the field of credit/debit cards. A market survey and the interpretation of its results are followed by a comparison with publicly available statistics.
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Analysis of payment systems
Svěcený, Lukáš ; Marešová, Zdena (advisor) ; Pavlíčková, Jarmila (referee)
The objective of my thesis is to describe overall technological concept and organizational scheme od payment cards and outline trends and development in the near future. There has been a big effort for industry standardization (e.g. security standards). It describes also advantages and disadvantages of payment cards and means of authorization. The infomation mentioned here will be used in later part, in case studies. My 3-years working experience as a project manager at Wincor Nixdorf helped to further investigate these scenarios. This company is one of the market leaders and key players in banking and retail industry. Since the cost related issues are very importnant (especially in the time of crisis), I analysed and compared several scenarios of payment system installation in retail.
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Payment cards in practice and their analysis
Král, Michal ; Schlossberger, Otakar (advisor)
The subject of bachelor thesis is a payment card and its concepts in terms of practice. The payment cards are seen primarily from the current users, i.e. holders of payment cards. The thesis deals with the areas of their origin and development, description of basic characteristics and solves the current issues related to security, especially in the Czech Republic. Thesis is also focused on the practical analysis of payment cards in which the emphasis places on the bank charges associated with the use of payment cards.
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