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E-commerce Options of Purchasing a New Car
Hamplová, Veronika ; Lacman, Petr (referee) ; Dvořák, Jiří (advisor)
This master thesis includes a comprehensive analysis of the new car sales via the internet. The SLETPE and SWOT analyses were used for the overall analysis of the external and internal environment. The opinion about this new way of selling cars was inspected by marketing research. The current websites of companies are described and assessed, because of the importance for the implementation of e-commerce.
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Strategic analysis
Dvořák, Miroslav ; Krause, Josef (advisor) ; Boukal, Petr (referee)
The purpose of this bachelor thesis is to evaluate the position of Groupe Renault within the current automotive industry with strategic analysis´ tools and methods. These methods of external and internal environment analysis are described in the theoretical part, and then applied to the practical part. Great emphasis is put on the automotive industry and portfolio analysis. Financial analysis in this thesis gives the brief overview of Groupe Renault´s financial situation and factors, that affected final economic results. The last part contains SWOT analysis, which summarizes all individual parts into SWOT matrix and is followed by a summary and recomendations for further development of all brands within Groupe Renault.
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E-commerce Options of Purchasing a New Car
Hamplová, Veronika ; Lacman, Petr (referee) ; Dvořák, Jiří (advisor)
This master thesis includes a comprehensive analysis of the new car sales via the internet. The SLETPE and SWOT analyses were used for the overall analysis of the external and internal environment. The opinion about this new way of selling cars was inspected by marketing research. The current websites of companies are described and assessed, because of the importance for the implementation of e-commerce.
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The Competitiveness of the Czech and French Automotive Industry
Dykastová, Gabriela ; Jiránková, Martina (advisor) ; Fialová, Barbora (referee)
The bachelor thesis examines the competitiveness of the Czech automotive industry and the French automotive industry in terms of customer needs. The thesis focuses on the aspects which directly influence his decision to buy a new car. The aim of the thesis is to create a list of the most important competitive advantages of French and Czech producers of passenger cars in the Czech and French car market on the basis of analyses and comparison of acquired information. The thesis is composed of three chapters. The first chapter defines term competitiveness of the automotive industry. The second chapter separately analyses the Czech and French car brands and their possibilities of competitiveness in the Czech Republic and in France. The third chapter analyses and compares the competitiveness of the automotive industry of both countries. The conclusion of the thesis is the recognition that all surveyed producers are able to take advantage of their home market thanks to their characteristic qualities. Nevertheless, the French producers dominate the developing electric vehicle market.
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The impact of globalization on Renault Group
Diviš, Petr ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
This bachelor thesis describes the impact of globalization on Renault Group. The main target of the thesis is to confirm or disprove, whether Renault Group is impacted by globalization and shows it on particular examples. Firstly this bachelor thesis is occupied with general definition of globalization, afterwards with Renault Group. The final chapter interconnects knowledges from previous ones.
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