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Proposal to Introduce a Tax on Sugar in the Czech Republic
Lamačová, Markéta ; Brychta, Karel (referee) ; Semerád, Pavel (advisor)
This thesis focuses on the implementation of a sugar tax in the Czech Republic and evaluates the tax from the perspective of expected profitability. Attention is paid to the arguments for taxing sugar, specifically its negative impact on public health. The introduction of a sugar tax in the Czech Republic is based on the experience of selected countries, which have introduced a sugar tax. The effects and impacts of this tax have been compared and analysed. The result of the thesis is a proposal of sugar taxation under our conditions and the shortcomings occurring in the observed countries are eliminated.
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Sugar storage tank
Kotík, Libor ; Musil, Jiří (referee) ; Zich, Miloš (advisor)
The matter of this thesis is static design and examination of prestressed storage tank to 50000 tons of sugar. Computational model of the steel roof structure is processed and its effect on the silos. Loads is provided of sugar. Optimal design is performed and assessment ultimate and serviceability limit state reinforced concrete and prestressing horizontal silo wall including local load. Next, it is performed the design of a reinforced concrete of the plane bed and column and assessment at the ultimate limit state. The thesis is also drawing documentation, technical report and visualization of construction process. The aim of this work is to the design of the main components based on the required storage capacity tank, mechanical properties of the stored material and technical amenities.
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Marketing Communication
Filipová, Nikola ; Vašková, Anna (referee) ; Schüller, David (advisor)
This bachelor's thesis is focused on the marketing communication of the company Holding Brno-export s.r.o ..The main purpose of this bachelor‘s thesis is to evaluating the current situation of the marketing communication of the company whitch is focused mainly on purchase and sale of raw food materials. Acording to the outcome of the questionnaire survey there are suggestions for improvement of marketing communication with an aim of increasing new customers, retaining current customers, improving the communication with them and also increasing the company awareness is created
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Možnosti stanovení vybraných parametrů u energetických nápojů
Ošťádalová, Aneta
The bachelor thesis is a literary research devoted to energy drinks. The introductory part of the thesis describes the general characteristics of energy drinks, their history and legislation. Next part of the work is focused on the availability of energy drinks on the Czech market, their production and individual raw materials used for production. The thesis further describes natural alternatives that are used for the production of energy drinks, which include Panax ginseng, Guarana, Ilex paraguariensis, Ginkgo biloba and Cola nitida. The last part is devoted to the physical and chemical methods used for the analysis of individual components of energy drinks, such as the determination of carbohydrates, organic acids, vitamins, alkaloids, antioxidants, amino acids, inositol and glucuronolactone.
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Proposal to Introduce a Tax on Sugar in the Czech Republic
Lamačová, Markéta ; Brychta, Karel (referee) ; Semerád, Pavel (advisor)
This thesis focuses on the implementation of a sugar tax in the Czech Republic and evaluates the tax from the perspective of expected profitability. Attention is paid to the arguments for taxing sugar, specifically its negative impact on public health. The introduction of a sugar tax in the Czech Republic is based on the experience of selected countries, which have introduced a sugar tax. The effects and impacts of this tax have been compared and analysed. The result of the thesis is a proposal of sugar taxation under our conditions and the shortcomings occurring in the observed countries are eliminated.
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Export of a Food Product of the Selected Company to the European Union Market
Filipová, Nikola ; Koubek, Lukáš (referee) ; Chlebovský, Vít (advisor)
This thesis deals with the expansion of the sugar product to the European Union market. The aim of this work is to recommend a suitable expansion strategy, analyze the selected market and evaluate the market potential for the entry of the selected company. We will focus on the survey of the Hungarian market, which is currently interesting for the company, we will examine the issue and then analyze it. In conclusion, we will find out whether it is worth entering this market and quantify the possible first steps. In the theoretical part of the thesis, the possibilities of entering the European Union market are selected. In the analytical part we‘ve analyzed the selected market and at the end of the work is proposed a strategy for entry.
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Komoditní vertikála cukru v USA
Kuhrová, Tereza
This Bachelor thesis deals with development within commodity chain of sugar in United States of America. Most of attention has world production of sugar, produ-ction of sugar beet and sugar cane in world and in United States of America, as well as development of prices of sugar plants and international trade of sugar.
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Knowing of parents about the risks associated with high intake of simple sugars in preschool and early school children
Měšťanová, Michaela ; Váchová, Alena (advisor) ; Kočí, Jana (referee)
This book is about the most common risks associated with excessive sugar intake in young children. The theoretical part first discusses the chemical side of carbohydrates, their types and mode of metabolism. We will remember how carbohydrates are divided, why they play an irreplaceable role in our body, and I also mention which types of carbohydrates we should give our children daily and which, on the contrary, exceptionally. Furthermore, the most common types of sugar and sweeteners (eg honey, chicory syrup, cane sugar), which we probably know from ordinary households or advertisements, are listed in the theoretical part. Here I summarize their properties, uses and refute some myths. Then I briefly mention the history of sugar use. In the next part I mention individual diseases and complications associated with excessive sugar intake. They pay more attention to obesity, because the disease is spreading more and more in our young population and its negative effects are huge. Not only on the health side of the child and his development, but also on the psychological side, which in my opinion is very little associated with obesity. At the same time, the psyche plays a crucial role in the course and treatment of obesity. In the practical part, I devoted myself to the research of parents of children in...
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Monitoring consumption of food containing sugar in pupils of the 2nd grade of elementary school and secondary school
Veselá, Helena ; Váchová, Alena (advisor) ; Kovaříková, Miroslava (referee)
This diploma thesis deals with the issue of monitoring the consumption of sugar-containing foods in pupils of the 2nd grade of primary and secondary schools. In the theoretical part I focus on the concept of carbohydrates, their types and uses in the human body. Furthermore, attention is paid to sugar as such. Its history and harmfulness to the human body and the content of this delicacy in food. Looking back on the basics of a healthy lifestyle. Furthermore, the work describes the history of human nutrition and current nutritional recommendations for maintaining health. In this work, I also talk about addiction and specifically about sugar addiction. In this work, I present scientific evidence for sugar addiction and also an explanation that sugar addiction denies. In this work I also focus on school meals and its history. I am also talking about the foods that are currently available in primary schools and I focus on the eating habits of primary and secondary school pupils. The aim of the study was to map the risk of sugar addiction in adolescent girls. I focused on elementary and high school girls, mapping the eating habits of teenage girls. The survey was conducted using a questionnaire survey of two types of schools. First, the questionnaire was filled in by the pupils of the second stage of...
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