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Analysis of Corporate culture of ČEZ a.s.
Šabatková, Jana Daniela ; Koudelková, Petra (advisor) ; Shavit, Anna (referee)
The thesis called "The Analysis of Corporate Culture in CEZ" is mapping the tools and analyzes the processes of Internal Communications, which are the drivers of Corporate Strategy and shape the Corporate Culture of the company. The thesis is divided into two parts. The first part deals with theoretical approaches to Corporate Culture and Internal Communications, including their definition, implementation and applied tools, based on a search into work by domestic and foreign academics and practitioners of Corporate Communication and PR. The second part focuses on the factual description of the functioning of the Corporate Culture, the processes which affect the creation thereof, and, above all, on the analysis of ČEZ a.s. attitude towards the Corporate Culture and the efficiencz of its practical implementation through the Internal Communication channels. The synthesis and analysis provides some recommendations for the improvement of the processes forming the Corporate Culture.
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Analysis of communication in process of changing corporate identity of the company
Blanková, Barbora ; Vávra, Oldřich (advisor) ; Blažek, Zdeněk (referee)
The topic of the thesis is a change of corporate identity of the company and role of communication during this process. There are components of corporate identity and relationship between corporate identity, image and reputation described in the thesis. Furthermore it is dedicated to integrated marketing communication, internal communication and role of communication in change management. The theoretical knowledge is applied on company Nicoll Česká republika, s.r.o. which have been coming through the changes of name and corporate identity since January 2015. The main goal is to describe in detail and analyze the process of this change from the preparation phase to realization with respect on communication, evaluate this communication and suggest further recommendations. The analysis contains of description of the company including former communication mix, furthermore there is a description and analysis of changes and also analysis and evaluation of communication. In the end of the thesis there are summarized the main problems connected with the changes and also key mistakes, which were done in communication. Finally it suggests further steps for future.
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Corporate culture in selected company
LHOTSKÁ, Monika
The purpose of my Bachelor's dissertation is assess a corporate culture in the organization. First part of B.D. has been processed theoretically. In the second theoretical part of B.D. I focused on one of the selected business which I fully explored. For the analysis of the corporate culture, I have used direct communication with the CEO (Chief Executive Officer) of the company, intra-office documentation, company web site in-formation and primarily evaluation from the questionnaire savings which was imperative to my work. From the research it resulted in that the corporate culture is most suitable to Role culture and Bet-the-company culture. Although the corporate culture appeared that is strong there are some areas where some insufficiency appeared.
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The rebranding process of the non-profit organization
Kunert, Pavel ; Střížová, Vlasta (advisor) ; Lara, Zita (referee)
The thesis is looking into the rebranding process of the non-profit organization. The work describes the project according to its particular stages, which are common in the commercial world and the examples given are showing the differences when developing similar project in the non-profit organization People Management Forum. The author is using his work experience as a marketing specialist, who handles the company's communication, maintains corporate identity, mini-project of creating presentations on the web and the analysis and the draft of the new structural diabase fulfilling the need fot objektive informations of transformation part sof newly propřed organizational structure. The main aim is to show the importance of setting partial goals in order to fulfill the vision that the company outlined before the whole process. First, the author explains the relationship of the non-profit organization with its key stakeholders in the micro and macro environment. Lately he explains how this relationship influences the company's communication and public relations. In the fourth chapter, he describes rebranding as a process and clarifies the importance and key factors of its particular stages. In the fifth and sixth chapter, the author outlines the relationship of the organization People Management Forum and its daughter company HR Forum, s.r.o., which is crucial for the practical part of the work. He shows the main activities of People Management Forum and the way how the organization presents them among its target groups. The chapter seven is finally the principal part of the work and the practical demonstration of the rebranding project. According to the theory mentioned in the beginning, he is explaining the key success factors of this kind of project and making recommendations to the stages, which he demonstrates with practical examples how it was applied in the organization People Management Forum. In the eight chapter, the author gives a detailed description of his mini-project of the draft and the implementation of the new website and structural database, including the way how were metrics for the success measurement set and were they evaluated. He recommends how the strategy could be more effective and how the project will adapt to the new trend in that particular area.
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Corporate communications and PR on the Internet
Kunert, Pavel ; Střížová, Vlasta (advisor) ; Pavlík, Petr (referee)
This paper deals with three basic problems, which also examines and analyzes. It is based on comparison of three company's efforts to effective public relations. Author derives benefit from his work experience from three different projects in the position of the person responsible for public relations and marketing. The Paper as a result compares options and strategies of making effective public relations in three different large companies. In addition, comparative studies of these three projects, which monitor the strategies of different companies and also the use of the Internet and other technologies for greater efficiency resulting effort, the paper will focus on analyzing the close relationship between marketing and public relations. Contribution of this paper is a new view on internet PR, in the light of term its relationship to an informative system used by organization, especially the part of Customer Relationship Management for managing relations with the public. By comparing the different strategies will also help to detect mistakes in the implementation of public relations as well as selecting appropriate means of internet PR. The third and fourth chapter describes the integration of public relations in the modern internet community and communication, and also in the marketing mix of organizations and companies. In next chapters, theoretical knowledge has passed to practical examples of Digital Sun music festival and music Club Na Rampě. The widest use of information technologies and IT/IS organizations will be seen on the example of accessing PR and marketing into the company Mironet, Ltd.
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Corporate Design and its application on the real company
Hubka, Michal ; Střížová, Vlasta (advisor) ; Čejchan, Vlastimil (referee)
The subject of this diploma thesis is Corporate Design (company style), integrated visual style, one of the basic elements of Corporate Identity and its application on the real company. The goal of the theoretical part is to explain the meaning and importance of Corporate Design, one of the main means of visual communication. Within this context, thesis is elucidating connections and relationships between different concepts of integrated visual style. Thesis is describing basic constants and evolved parts of Corporate Design and clarifying principles of its creation and reasons leading to change. The practical part is concentrating on the creation of new company style for real company. The goal here is to offer integrated visual style for company ASV Nachod, Ltd. and to create graphical manual, which contains definitions of different company style's applications. The main benefit of the thesis is comprehensive view on integrated visual style, explanation of Corporate Design importance with his constituents and contexts of Corporate Identity. Other benefit lies in the proposal of new integrated visual style for company ASV Nachod, Ltd. and creation of graphical manual. Principles and processes stated are very important not only for small and middle range businesses interested in integrated visual presentation.
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