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Travel publicistic journalism in the era of new media and multimedia platforms
Strasmajer, Matěj ; Géla, František (advisor) ; Jirků, Jan (referee)
This diploma work dealt how travel content is created and promoted through social media, focusing on its digital form, which in the present times is mainly published on social media sites, for example Youtube. The focus of this diploma work was on social sites, their functions and their importance for content creation in general, but also for travel content specifically. It did analyse vlogging method and in the practical part its relevance for both soft and hard form of journalism. It closely analysed monetization of content and its marketing. It followed influencers on social sites and influencer marketing and shown forms of collaboration of brands and content creators. It contains two practical researches. The first one is qualitative research case study of vlogger Casey Neistat and his channel and it uses him to show marketing and monetization principles in content creation. The second one is quantitative research analysing Wuhan pandemics outbreak and the importance of travel vloggers, who provided vlog content creation, which was then used by many news media and different content creators. There is enough content for answering all research questions, based on theoretical and practical research.
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Procedural modeling and realism in computer graphics
Beneš, Jan ; Křivánek, Jaroslav (advisor)
One of the long-standing goals of computer graphics is to generate realistic imagery. This realism is predicated, among other things, on having access to high- quality content to display, and being able to verify its realism. Unfortunately, realism and especially realism in procedural modeling are under-represented in current literature. Consequently, we address these two topics by investigating the definitions of general realism in computer graphics and by providing a basic framework for thinking and talking about realism in procedural modeling. In or- der to provide this framework with initial tangible data, we present a user study of the realism of procedural buildings. We find that realism of this specific class of procedural models is carried on different scales and conclude that authors of procedural rules for buildings need to beware of not only the fine details, but also the overall shape of the generated models. Finally, we present a method for growing procedural road networks in and close to cities. We use a traffic simula- tion and adapt existing research to grow cities over time. The cities are formed by letting several meaningfully positioned smaller settlements' minor roads grow in step with additional major roads. As a result, we are able to generate cities with rich, complex and realistic...
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Nástroje pro tvorbu obsahu 3D závodních her
Šimůnek, Petr ; Gemrot, Jakub (advisor) ; Pilát, Martin (referee)
The goal of this thesis is to create a system for game engine Unity for creating roads and other side objects around real roads. Emphasis is placed on optimizing the final product, user-friendliness, and flexibility. The system tries to solve many complex road cases never solved in mainstream Unity road assets. It also takes into account the problem of tiling the texture of a road. The system was validated by recreating real track and several imaginary tracks. The result of the work is a plugin, which can be used by game developers to speed up the development of racing games. 1
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Procedural modeling and realism in computer graphics
Beneš, Jan ; Křivánek, Jaroslav (advisor)
One of the long-standing goals of computer graphics is to generate realistic imagery. This realism is predicated, among other things, on having access to high- quality content to display, and being able to verify its realism. Unfortunately, realism and especially realism in procedural modeling are under-represented in current literature. Consequently, we address these two topics by investigating the definitions of general realism in computer graphics and by providing a basic framework for thinking and talking about realism in procedural modeling. In or- der to provide this framework with initial tangible data, we present a user study of the realism of procedural buildings. We find that realism of this specific class of procedural models is carried on different scales and conclude that authors of procedural rules for buildings need to beware of not only the fine details, but also the overall shape of the generated models. Finally, we present a method for growing procedural road networks in and close to cities. We use a traffic simula- tion and adapt existing research to grow cities over time. The cities are formed by letting several meaningfully positioned smaller settlements' minor roads grow in step with additional major roads. As a result, we are able to generate cities with rich, complex and realistic...
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Procedural modeling and realism in computer graphics
Beneš, Jan ; Křivánek, Jaroslav (advisor) ; Patow, Gustavo (referee) ; Biljecki, Filip (referee)
One of the long-standing goals of computer graphics is to generate realistic imagery. This realism is predicated, among other things, on having access to high- quality content to display, and being able to verify its realism. Unfortunately, realism and especially realism in procedural modeling are under-represented in current literature. Consequently, we address these two topics by investigating the definitions of general realism in computer graphics and by providing a basic framework for thinking and talking about realism in procedural modeling. In or- der to provide this framework with initial tangible data, we present a user study of the realism of procedural buildings. We find that realism of this specific class of procedural models is carried on different scales and conclude that authors of procedural rules for buildings need to beware of not only the fine details, but also the overall shape of the generated models. Finally, we present a method for growing procedural road networks in and close to cities. We use a traffic simula- tion and adapt existing research to grow cities over time. The cities are formed by letting several meaningfully positioned smaller settlements' minor roads grow in step with additional major roads. As a result, we are able to generate cities with rich, complex and realistic...
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With content to success. Content marketing strategy for start-up.
Iskrová, Anna ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
The aim of this bachelor thesis is to explore the reason of brands success, which devote increasing amount of time and attention to promoting their business interests through internet and reveal processes standing behind these successful actions. The author describes why is this migration of marketing activities happening and defines theoretical knowledge about content marketing and its essential characteristics which she will eventually apply to real prospect.Theoretical part defines particular segments in the strategy of effective content marketing whereby deeply dealing with the right creation and form of brand´s communication with audience, copywriting and attributes of attractive content. Practical part is devoted to building initial content marketing strategy, following and respecting all aspects described in theoretical part, for brand BV.LINEN which we create ourselves. The end of bachelor thesis concludes all steps in creation process and describes problem situations, what happened.
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