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Strategie rozvoje kongresového a veletržního cestovního ruchu v Brně
Savićová, Simona
SAVIĆOVÁ, S. Strategy of Congress and Trade Fair Tourism Development in Brno. Diploma thesis. Brno: Mendel University in Brno. 2015. The aim of this diploma thesis is to analyze actual state of congress and fair tourism in Brno and to recomend strategic alternatives. For finding the results there was used secondary data and qualitative research which consisted of questionnaires with three key groups of respondents. The current organizers of congress and conferences in Brno, the congress hotels and the organizers, who made or used to make an event in Brno in the past, but then have changed the location for their event. The thesis is divided into theoretical part, methodology of the research, the analysis of the current state and strategic alternatives recommendation. The result shows that the main weaknesses of the city are: bad transport to the city, an absence of relationship between the city and the event organizers, lack of conference buildings, not enough of flights coming to Brno, low international awareness about Brno, insufficient modern Brno´s traid fair pavilions and high temperature in the center of the city during summer. For these problems were strategic alternatives made. In discussion, the last chapter, the results will be discussed and the improvement recommendations suggested.
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Congress Tourism in the Czech Republic and Germany
Dufek, Jiří ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
This bachelor thesis deals with the Congress Tourism in the Czech Republic and Germany. The aim of this thesis is to describe the Congress Tourism in generally and after that to analyse it in the Czech Republic and Germany. The thesis is divided into four parts, the very first one being strictly theoretical. In this first part are explained terms such as Congress Tourism or so called segment MICE which it contains congress tourism as well. Besides, there are descriptions of all typical congress facilities and also common types of congress events. The another part is about a position of the Congress Tourism in the world. In this part, there are presented statistics of the ICCA for one thing and for an other thing there are mentioned international organizations operating in the area of the Congress Tourism. The third and the fourth part have identical same composition for these two parts contain analyses of the Congress Tourism in particular countries. The third part contains analysis of the Congress Tourism in the Czech Republic whereas the fourth part deals with analysis of the Congress Tourism in Germany. There are presented available statistics of the Congress Tourism, separately for each country. Furthermore, both parts include analyses of the most important city in the field of the Congress Tourism. Also, there are analyses of Prague and Berlin. In the end of both parts, there are made SWOT analyses of the Congress Tourism.
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The influence of congress tourism on hospitality in Prague
Novotná, Markéta ; Jenčková, Jiřina (advisor) ; Indrová, Jarmila (referee)
The aim of the thesis is to analyze the influence of congress tourism on hospitality in Prague. The work aims to determine how much is the congress tourism important for hotels and if they can survive without it. The partial aims are then evaluation of the current situation of congress tourism in Prague by statistics, further evaluation of the situation and analysis of the selected hotel with an annual interval. Last but not least finding the factors upon which firms base their decisions when selecting event at the hotel. The last chapter deals with proposals to improve the situation in hotels.
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Congress Tourism in Prague
Aleksičová, Tatjana ; Dianová, Markéta (advisor) ; Sekyra, Martin (referee)
This thesis is focused on the congress tourism in Prague, which is the main congress destination of the Czech Republic. The first part aims to characterize and to map congress tourism in Prague with an emphasis on the potential of Prague as a congress destination. The thesis also describes the mechanisms of both domestic and foreign congress tourism market, including subjects, which operate on them. The subject of the next part is a comparison with selected congress destinations. The last part will focus on analysis of a company GUARANT International, which is representative of the professional congress organizer in Prague. The aim of the analysis is to assess the company's position in the domestic and foreign markets, for which competition analysis will be used. The last part will be a SWOT analysis and the results will be compared with the new company strategy.
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Preparation and evaluation of a selected event of congress tourism
Trávníčková, Zuzana ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The aim of this thesis is to describe the preparations of the conference Projektování a provoz povrchových úprav and to evaluate it from different points of view. The thesis is divided into 3 parts. In the first part the basic terms of congress tourism are explained. The next part deals with the preparations of the conference. In the last part the participant profile is created. The thesis also includes the evaluation of the conference as well as recommendations of the author how to improve it. The evaluation also comprises how the tourism industry benefits from this event.
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Position of Prague in the congress market
Kremlová, Hana ; Mikeš, Jiří (advisor) ; Jarolímková, Liběna (referee)
The thesis focuses on the congress tourism, situation of Prague and other 4 competing cities. It describes the specifics of marketing in tourism, congress tourism and destination management. Then follows the comparison of destinations and activities of each city convention bureau and the resulting recommendations for the Czech capital.
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Proposal to ensure the operation of the accommodation and catering business for specific client groups in the area of Veseli nad Lužnicí
NOVÁKOVÁ, Lucie
Bachelor thesis analyzes the market for accommodation and catering services in the area Veselí nad Lužnicí for a specific client group, for members of congress tourism. The goal is to design ensure the operation of the accommodation and catering business, including the peculiarities of the selected for this segment of clients. Data obtained by questionnaire survey, controlled interviews, observation and the observed secondary data helped reveal weaknesses in the area. Based on the observed data have been proposed for possible changes in the operation of the specific accommodation and catering facilities for this client group.
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Winning and organization of congresses in business
Červinková, Hana ; Cejthamr, Václav (advisor) ; Kukliš, Igor (referee)
The topic of diploma thesis is Winning and organization of congresses in business. The beginning of the thesis is addressed to the congress tourism in general. This segment is characterized by a number of specifics compared to the classic tourism. Practical part is focused on analysis of the Czech Republic and especially Prague as an appropriate congress destination and convenient field for current business. Further analysis includes winning of congress events. The last part of diploma thesis is aimed at description of preparation and organization of congress event in general and detailed depiction of two specific international congress events.
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Application of a CRM system in the sector of congress tourism
Pelánová, Iva ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
Congress tourism is one of the most dynamic forms of tourism, a growing sector that places increasingly higher demands on information technologies.The first part of this work deals with congress tourism from the marketing and sales department's point of view. The second part deals with basic CRM system characteristics. The third section describes the changes in the CRM system and their contribution to the specific company.
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