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The retail space management
ŠVEJDA, Antonín
The bachelor thesis deals with the issue of space management in the Albert supermarket. Space management is a tool for optimizing the movement of goods and creating a better shopping atmosphere for customers in the store. This topic is closely related to category management, merchandising, store layouts. The aim of the work is to compile a design of the spatial arrangement through graphic expression, based on the information found from the questionnaire survey. The questions are primarily focused on customers' satisfaction in the store and their comments on the use of space in the unit. There are proposed changes according to the results, which could help the retailers to make any necessary steps to deal more efficiently with space in the store and meet the needs of its customers.
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The category management on the supplier´s side
Michálková, Eva ; Koudelka, Jan (advisor) ; Láska, Martin (referee)
The Master´s Thesis deals with the category management on the supplier´s side. The main objective of the thesis is to find the best shelf optimization for the selected categories. In the theoretical part there are defined the main terms and the category management process. The analytical part is then focused on the whole category management process in Albert. The analytical part is based on primary and secondary data. The primary data consists of quantitative questionnaire, observation and interview with customers. The secondary data are based on MML-TGI research, GfK reports and Nielsen reports. In the thesis there is a big emphasis on the customer shopping behaviour. At the end of the thesis there are given shelf proposals and recommendations to the retailer.
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Product assortment decisions in online retail
Kšíkal, Daniel ; Mejdrech, Vlastimil (advisor) ; Koliš, Karel (referee)
This thesis deals with the topic of category management in online retailing. Its goal is to identify the assortment factors that affect a company's financial performance. The result of the thesis work is a model applicable in strategic decision making on assortment. The first part consists of basic concepts of retail, marketing and strategic management. The purpose of this part is to provide the reader with the theoretical background for the following practical part. The research for the practical part is conducted on the basis of interviews with experts in the field and the author's own research in business. Each chapter presents a group of metrics that are based on analysis of business data in online retail market. Metrics describe the specific features of a product category and their impact on a company's revenue or costs. Each metric comes also with an assessment of the given category based on business data. The aim of the thesis is to give a comprehensive overview of assortment decision making. The thesis should also help the reader gain basic knowledge useful for managing an online retail store.
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The retail space management
MACHOVÁ, Aneta
The main aim of the bachelor thesis is to chart the space management of a selected retail unit, which is Penny Market ltd.This retail unit is located in South Bohemia in the town Blatná. Another aim identifies the customer satisfaction with the store layout. The space management is related to the issue of category management, sales support, merchandising and marketing research . This thesis deals with the most influence of the purchasing decisions of customers. The questionaire is designed to determine this intention. The new model of the store layout of this retail unit is based on the answers and responses of the respondents, and should satisfy the customers. The work also includes a questionnaire as an attachment, a comparison of the current and the new model and the proposed changes.
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Management produktové kategorie v maloobchodu
Pospíšilová, Lucie ; Koudelka, Jan (advisor) ; Tahal, Radek (referee)
The aim of the thesis is to describe the Czech retail industry and the practice used in the category management. The work compares and evaluates the current state of the ice-cream category management in different retail chains and recommends changes for the next ice-cream season for one of the retailers. The description of the retail industry and the introduction set the background for the thesis and the explanation of the continuous category management provides the framework for the analysis. The empirical part conducts the category planning step by step. The key parts are category assessment and category scorecard, which benchmark different stores in terms of assortment, display, price, and promo. Finally recommendations and conclusions are derived from the analysis to improve the category performance.
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Category management in chosen business company
PINKASOVÁ, Andrea
The bachelor thesis deals with category management. The main aim of my thesis is to find out what is the respondents awareness of the concept category management and if they know how it is use in practise. Another goal is to find out the quality of the two selected categories, namely fruits and vegetables and bread in the retail chain Tesco Stores. The information is collected via questionnaire. Subsequently, the processed results and suggestions for improvement.
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The Importance of Category Management for Sale
Bogdanova, Tatiana ; Dvořák, Jiří (advisor) ; Hesková, Marie (referee)
The aim of thesis The Importance of Category Management for Sale is to analyze the appropriateness and effectiveness of rules and process of Category management, described in the specialized literature, in practice, on the example of two stores. Using the gaining knowledge, in conclusion there will be given adequate recommendations how to increase the efficiency of cooperation between Nestlé Czech Republic sro and retailers on traditional market.
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Utilization of Category Management in the Supplier-Retailer Relations
Joska, Jan ; Cimler, Petr (advisor) ; Hommerová, Dita (referee)
Category management (CM) is an approach of cooperation on category development between supplier and retailer. Supplier brings the knowledge of consumer and products within the category. Retailer brings sell-out data. The whole concept is based on managing categories as strategic business units and delivering maximum value to consumer in form of satisfying his needs. Even though first CM projects in ČR started about 15 years ago, most of the companies have not been able to fully implement CM. The barriers are high organizational demands on integration of CM into company structure and the necessity of trust between the supplier and the retailer in form of sharing data. The objective of this thesis is to identify opportunities in CM based on the analysis of current business process in Plzeňský Prazdroj, a. s. Opportunities identification is reached through comparison of ideal business process defined by specialized literature with the real experience from Plzeňský Prazdroj. Opportunities to enhance the current setting of the CM process will be summarized based on the comparison. Also, new areas of possible utilization of CM will be pointed out.
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Category management of baby food
Wotřelová, Eva ; Koudelka, Jan (advisor) ; Procházka, Lukáš (referee)
This thesis deals with category management of baby food on the Czech market. The goal of the thesis is to determine the theoretical basis of category management and define the category management process. Subsequently, based on the analysis of primary and secondary data, will be characterized the change in current shopping behaviour of mothers. Next goal is to design a general model structure of baby food exposure and through this model to determine whether the current situation on the baby food market, in the field of presentation of products, meets the needs and desires of customers. Primary data will be collected through the quantitative on-line questionnaire survey. The source for the secondary analysis will be the data from the project Market&Media&Lifestyle, market data and shopper behaviour research 2013.
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