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Development of MBI model in the implementation and management of electronic purchasing systems
Šušič, Luka ; Voříšek, Jiří (advisor) ; Soukupová, Vladimíra (referee)
This thesis covers an area of procurement of companies. It's specifically orientated on supporting the procurement processes by electronic purchasing system. In the first part there are by literature search, identified and analyzed key factors for successful realization of the implementation and management of electronic purchasing system. In the second part there is comparison of the case study in Unipetrol Services s.r.o. and the key factors of the first part, which is resulting in a deduction and generalization of best practices for implementation and management of electronic purchasing systems. The main benefit and also the outcome of this work is an extension of the reference model MBI, based on a facts and practical experience in procurement area.
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CRM in Airlines Industry
Kodrazi, Linda ; Král, Petr (advisor) ; Vokáč, Matěj (referee)
As a subject of this Masters thesis, I have chosed Customer Relationship Managemement in the aerospace industry, thus the aplication of set of tools supporting marketing, sales and customer service. The work is a gradual description of current trands and changes in the aviation industry with aim to follow moments of truth and the processes that take place at customer level Business to Cusotmer (B2C) and at industrial level Business to Business (B2B). While the B2C sector is represented by relatioship of air cariers and passengers, the B2B sector follows the relationship of air carriers and airports. The work is divided into two main parts, theoretical and practical one. The theoretical part consists of a destription of the CRM and aviation industry. It is based on the knowledge that the customer relationship strategy is a long-term and effecite partnership based on understanding of specific customer wishes and needs, which is supported by IT technologies and propper alignment of business processes. The practical part was written in order to apply CRM approaches to right customers (using an appropriate market segmentation) at right place (by creating positive moments of truth) and through right processes.
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Electronic marketplaces
TALAFOUSOVÁ, Jana
This thesis describes the principles of electronic and Internet marketplaces. For analyzing the status of the use of electronic marketplaces and online polling was done with the actual marketplace and society, which is a member of the marketplace. Proposal that trade through the market is prepared for a particular company, which previously traded through the marketplace.
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Communication strategy of ŠKODA VAGONKA a.s.
Klíma, Tomáš ; Halík, Jaroslav (advisor) ; Rotrekl, Radoslav (referee)
This thesis deals with the practical use of marketing communication instruments in the strategy of ŠKODA VAGONKA a.s. The theoretical basis for the further analysis is defined in the first chapter. The company and the electric units manufacturing business are described in the second part, followed by the company's strategy analysis and the comparison with the theory.
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International marketing application Haubi's Ges.m.b.H in multicultural surrounding
Krištofová, Lucia ; Boučková, Jana (advisor) ; Panýrová, Taťána (referee)
This thesis presents the issue of the entering of a business to business company on the Unated Arab Emirates market. Its objective is to develop an appropriate marketing strategy and apply it to Haubi's Ges. M.b.H, a leading Austrian bakery. The strategy was elaborated from the analysis of the food market both at the global and national level in the UAE. Assumptions underlying the success of a company in this market are included in the SWOT analysis. The principles derivated from this analysis are then applied to market segmenting and concurrence monitoring. The final strategy consists of a specific marketing mix, which was determined by the analysis of the obtained results and fully respects the particular cultural environment of the UAE.
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