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Analysis of the External Environment of the Selected Company
NOVÁKOVÁ, Tereza
This bachelor thesis is focused on the analysis of the external environment of the company Jednota, consumer cooperative České Budějovice. The main objective was to use the analysis of the external environment to evaluate the current situation of the company and based on the results of the individual methods to propose an appropriate strategy that would help to improve the company's position in the market. PESTE analysis, Scenario Analysis and Porter's Five Forces Model were selected from the external environment analyses. In order to get a more holistic view of the overall situation of the company, a partial SWOT analysis focusing only on opportunities and threats was developed. Subsequently, in order to narrow the focus of this thesis, two analyses were developed focusing on the customers of the enterprise. These were developed to better understand customer needs, specifically the Market Segmentation and the Key Customer Empathy Map. The necessary background information to conduct the analyses was obtained from the internet or provided by the company's management. Finally, key strategic areas were proposed. These areas are based on the results of the external environment assessment methods carried out.
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Návrh odporúčaní pre zvýšenie konkurencie schopnosti podniku Levické mliekárne a.s.
Balážová, Anna
The bachelor thesis is focused on the proposal of recommendations for the company Levické mliekárne a.s. in order to increase its competitiveness. In the lite-rature search are explained the basic concepts necessary for creating a strategy and also analyses that are later used in the results section. Methods such as PESTE ana-lysis, Porter’s five forces framework and Principle of key factors are used in the ana-lysis of the external and internal environment. All identified opportunities, threats, strengths and weaknesses of the company are summarized in a SWOT analysis. Sub-sequently, using the SWOT matrix are proposed recommendations for the company Levické mliekárne a.s. The most suitable recommendation is financially evaluated and time-limited.
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Návrh on-line komunikace internetového obchodu s vínem
Semelová, Klaudie
Semelová, K. Proposal of on-line communication strategy for wine e-shop. Bachelor thesis. Brno: Mendel University, 2021. The bachelor's thesis deals with the proposal of marketing communication on the Internet for the e-shop tvojevino.cz. The thesis includes an analysis of the consumption and import of wine to the Czech Republic. The work analyzes the internal and external environment of trade. The knowledge obtained from the questionnaire survey was used to design a communication strategy. The questionnaire survey focused on consumer and shopping behavior among respondents from the Czech Republic. The resulting strategy contains recommendations that can be used to promote e-shop on the internet and increase business profits. The final part of the thesis deals with the possible effects of anti-pandemic precaution on trade sales.
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Strategic analysis
Sobota, Michael ; Machek, Ondřej (advisor) ; Jičinský, Pavel (referee)
This thesis deals with the creation of the strategic analysis. The work contains two main parts, theoretical and practical. The theoretical part defines the strategy and usable methods and tools for its analysis. Then practical part uses these methods to a specific company and consider its position on the market. In this work, the following tools are used: PEST analysis, Porters five forces model, the analysis of the resources of the enterprise, financial analysis and SWOT analysis. The objective is based on the results of these analyses to establish the current situation of the company and to determine the optimal strategy for the future.
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Kvalita poskytované péče očima pacientů ve vztahu ke strategickému managementu ve vybrané zdravotnické organizaci
Maříková, Irena ; Jankůj, Miroslav (advisor) ; Střítecký, Rudolf (referee)
The aim of the thesis is to make the strategic analysis of the specific medical device in relation to quality of health care from the view of its patients. In this thesis are used selected analysis instruments of the strategic management. For finding of the quality of the health care, which the medical device provides, I used investigation through questionnaires. Information I gained through these questionnaires I have evaluated and analysed this data. The medical device I have chosen doesn't wish to be named in my thesis so I will respect the wish of its management. This hospital is located in The Central Bohemian Region, which is also its founder. This institution provides inpatient and outpatient care. The mail strength of the hospital is its employees and their human potential. On the other hand one of the serious weaknesses is the poor marketing productivity. My thesis will be closed with appropriate recommendations for the hospital which will be based on my analyses. The intention of these recommendations is to help the hospital in its future development. My thesis goes from the theoretical part (which explains the issue) and fallows with the practical part.
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External environment of the company
ŠTĚRBOVÁ, Petra
This thesis was focused on the theme: External environment of the company. The business was chosen during the preparation and give me necessary information. Researched business called Aerosol ? Service Ltd., place of business is in central Bohemian (Pletený Újezd). The main products of the company are polyurethane foams. This dissertation was divided into three pillars. The first pillar was oriented of the external surroundings of company. These surroundings were adequately described. The next step was survey, because was needed to profile customer satisfaction. Another important step was to analyze the strongest and closest competitors on the market. The second pillar was focused on farther surroundings professionally called macro surroundings. This part has been described by STEP analysis. From this analysis was evaluated several most fundamental and long-term factors. The last pillar was focused on foreign trade, which is for company the most important. 85 % of the all production goes abroad. Here was analyzed market of European Union and final effect was chosen two best companies according to set criteria to begin new business possibilities. The main object of the thesis was to analyze the external environment of the company. In my opinion, the main object fulfilled. New findings were found in the external environment, and they are designed to changes and recommendations.
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Strategic Analysis of an Enterprise
Lískovcová, Jaroslava ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing information system) and the description of the individual analyses of external and internal environment. In the practical part the company Retre, s. r. o -- laundry and drycleaner's is analysed using these individual analyses. Based on the gathered information, its current situation and its position on the market is assesed and suitable measures for improvement are proposed.
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