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Návrh on-line komunikace internetového obchodu s vínem
Semelová, Klaudie
Semelová, K. Proposal of on-line communication strategy for wine e-shop. Bachelor thesis. Brno: Mendel University, 2021. The bachelor's thesis deals with the proposal of marketing communication on the Internet for the e-shop tvojevino.cz. The thesis includes an analysis of the consumption and import of wine to the Czech Republic. The work analyzes the internal and external environment of trade. The knowledge obtained from the questionnaire survey was used to design a communication strategy. The questionnaire survey focused on consumer and shopping behavior among respondents from the Czech Republic. The resulting strategy contains recommendations that can be used to promote e-shop on the internet and increase business profits. The final part of the thesis deals with the possible effects of anti-pandemic precaution on trade sales.

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1 Semelová, Kateřina
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