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Comparison of marketing activities of the selected eshops
Urban, David ; Čermák, Radim (advisor) ; Böhmová, Lucie (referee)
This bachelor thesis is focused on comparison of on-line marketing activities. It deals with their application in e-shops with swimming accessories. The theoretical part describes the basics terms related to the topic. Firstly, internet marketing is characterized and then its key tools are defined. The practical part is about comparing the use of these tools by two different e-shops - store that sells only swimming accessories and large sports store which sells products from various sports. The aim of this thesis is to compare marketing activities of these e+shops. And then evaluate this comparison and identify recommendations for specialized e-shops. The contribution of this work should be the recommendations for improve of the use of the key on-line marketing tools for specialized stores.
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The analysis marketing activities of the e-shops in selected segment
Adámek, Petr ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The topic of this bachelor thesis is the analysis of marketing activities of the e-shops in selected segment, specifically the Internet marketing. It deals with the instruments of Internet marketing, Internet advertising services, and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the use of Internet marketing tools by potential competition and on the basis of the results make packages of recommendations for a new subject considering entering the market. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The practical part begins with introducing e-shops which were selected for the analysis. Following parts, are professing to analysis. Suggestions for the subject considering entering the at the cycle market are made in the last part of the practical part. The ending summarizes the results of the analysis and evaluates if the objective of the thesis was achieved. The main contribution of this thesis should be the analysis of potential competition and on the basis of the results making suggestions and recommendations for the effective use of Internet marketing tools to the new online bicycle shop.
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Analysis of marketing activities of e-shops in a chosen segment
Horký, Michael ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The aim of this thesis is to describe problems of the online marketing from the perspective of its practical use among daily deal websites. In the theoretical part there are outlined terms, whose understanding bears a significant importance for understanding of the rest of the work and also described key tools that are being used in the online marketing world. The practical section focuses on the situation on the daily deal websites market and subsequently analyses marketing activities of the daily deal websites Slevomat.cz, Pepa.cz and Groupon.com. The contribution of this work is to advise the analysed websites how to optimize their marketing activities and to provide a summary of recommendations on how to effectively apply online marketing tactics for a subject considering entering the market of the daily deal websites.
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Analysis marketing activities of the selected e-shop
Bárta, Martin ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The content of this bachelor thesis is analyze marketing activities of the selected e-shop, par-ticularly internet marketing. The thesis describes forms of internet marketing and is focused on backlinks analysis. The practical part is applied to competitive environment of shops with vol-leyball equipment. The main objective of thesis is analyze internet marketing e-shop Sportex.cz from perspective of competing subject, which has no information from inside of firm. The next objective is find out whether and why the e-shop is leader in selected segment of the market and what is the competitive advantage. The last objective is create the recommendation to potential subjects which want to break into a market and decide if it is a good idea or not. In the theoretical introduction is explained what internet marketing means and is compared with other types of marketing. In next step are the forms of internet marketing briefly de-scribed. At the beginning of the practical part is inserted a chapter about selection and defini-tion of the competitive environment and it is chosen e-shop for detailed analysis. The ending summarizes the results of analysis and evaluated if was achieved the objective of thesis. Contribution of this thesis it should be create a model solution how to analyze internet market-ing e-shop, especially backlinks and also evaluate the results of the analysis for a selected seg-ment of the market.
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Analysis of marketing activities of online retailers in a selected segment
Ushanova, Kateryna ; Sova, Martin (advisor) ; Smutný, Zdeněk (referee)
This thesis focuses on the analysis of marketing activities of online retailers in a selected segment and on the area of Internet marketing in particular. The theoretical part defines the terms used in marketing, Internet marketing, and advertising and describes the tools of Internet marketing. The practical part analyses various marketing activities of online retailers. The entire practical part focuses on the competition in the field of furniture retail. The primary aim of the thesis is to analyse selected online retailers and use the results as a basis for proposing recommendations for improvements in business strategy The thesis is designed to contribute by presenting recommendations for improvements in Internet marketing strategies of selected online retailers in a specific field of e-commerce.
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The analysis marketing activities of the e-shops in selected segment
Čerhák, Tomáš ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The content of this bachelor thesis is the analysis of marketing activities of the e-shops in selected segment, specifically the Internet marketing. The thesis defines basic concepts like marketing, Internet marketing and describes the tools of Internet marketing. The practical part is focused on the analysis of e-shops which were selected as a potential competition for a new subject considering entering the market. The main objective of the thesis is to analyse the use of Internet marketing tools by potential competition and on the basis of the results make suggestions and recommendations for the effective use of Internet marketing to a new subject considering entering the market. The basic concepts are defined at the beginning of the thesis; the tools of Internet marketing are defined in the next chapter. The first part of the practical part describes e-shops which were selected as potential competitors. The second part of the practical part analyses the use of Internet marketing tools by competing e-shops. Suggestions and recommendations for the subject considering entering the market are made in the last part of the practical part. The ending summarizes the results of the analysis and evaluates if the objective of the thesis was achieved. The main contribution of this thesis should be the analysis of potential competition and on the basis of the results making suggestions and recommendations for the effective use of Internet marketing tools to the new online shop.
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