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FORMATION OF STRATEGY ALLIANCES INTO THE SEGMENT OF INFORMATION TECHNOLOGIES
Stojanová, Hana ; Němeček, Petr (advisor)
I engage in my dissertation thesis "Formation of strategy alliances into the segment of Information technologies" with problem of strategy alliance development into sector of information and communication technologies. Strategic alliances become an important factor impacting to the company behaviour, company competition advantages, new markets entering and dealing, sales strategy and channels definition as well as the form of marketing communication decision. The companies are deciding between two basic forms of behaviour, at current days. First form is focused to the independent strategy of compete fight, the second one is fosuced to the strategy of cooperation based on strategy allicances. I occupe by the questions delimitating development of strategy alliances, defining reasons and occasions of their establishement as well as current situation at this field, delimitate role and contribution of strategy partnership and aslo problems of practise application. The dissertation thesis are focused on the fullfilment of two basic goals, the congnitional and the inventive goal, buz first of all to the confirmation and/or disconfirmation of setted hypothesis. Due to the first congnitional goal I am analysing problems of multinational ICT companies strategy aliance development and then generalizing the problem. Due to the second inventive goal I am setting new metod of strategy aliance development. The sets hypothesis, as the main target of this work, openned the questions whether is possible to define the major tools and factors of strategy aliance success? If is possible to define the basic principles of strategy cooperation? Whether is possible to create simply applicable and in the same time higly effective method of strategy allicance developing?
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Cooperation amongst Air Carriers
Huňak, James ; Zelený, Lubomír (advisor) ; Niko, Eduard (referee)
The thesis deals with the issue of cooperation amongst air carriers. There are mentioned several forms of cooperation in this field: bilateral agreements, global airline alliances and also very specific and current ways of cooperation which are mergers and acquisitions. The last mentioned forms are illustrated on specific examples of important European airlines which decided to improve their competitiveness by joining other air carrier or acquiring relevant stake in other airline. The trend of concentration in the aviation area has naturally affected Czech air transport market as well; therefore this thesis includes a separate chapter concerning acquisition of Czech Airlines by Korean Air which bought a 44 % stake in Czech flag air carrier. There are analyzed in detail the main impacts of the transaction from different points of view, including potential synergistic effects resulting from the cooperation. The thesis also deals with the recently established cooperation between Czech Airlines and its rival airline Travel Service which plans to buy a 34 % stake in Czech national airline and to become its legitimate shareholder besides Korean Air. The thesis includes an analysis of cooperation with this company as well.
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NGO networking within development cooperation: People In Need as a member of Alliance2015
Palátová, Klára ; Zemanová, Štěpánka (advisor) ; Werner, Jan (referee)
The bachelor's thesis is focused on NGO networking within development cooperation. The aim of the work is to answer the following question: Why and how do non-governmental organisations such as People In Need become members of networks such as Alliance2015. The paper consists of theoretical background and empirical part. The theoretical background explains the substance of NGO networking and different aspects of NGO cooperation. The empirical part is made up by a case study based on own research and it is divided into two sections. In the first section, the theoretical background is applied to the example of Alliance2015, a strategic network of eight European NGOs. The second part deals with a Czech NGO People In Need, a member of this network.
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Intercultural management in the times of globalization
Badie, Natálie ; Antušák, Emil (advisor) ; Hartman, Ladislav (referee)
The purpose ofthis thesis titled "Intercultural Management in the Times of Globalization" is to conduct an analysis of the intercultural management fundamentals and work specifics of a global manager who is operating on an international level. In particular, I have focused on the unique success of the Renault-Nissan Alliance in the automotive industry. The outcome of this thesis should provide a manual for global managers that are operating internationally. The theoretical framework is represented by an analysis of the causes and fundamentals of the interculturalization of today's world. The practical part consists of two main sections. The first part is focusing on identifying the factors that attribute to the success or failure of a strategic cooperation of two different entities in the automotive industry. The second part is an in-depth analysis of the integration process of the Renault-Nissan Alliance. This thesis outlines the situation on the global automobile market in terms of creation of various forms of strategic cooperations. It further proves the importance of an intercultural management during the creation of such partnerships.
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Evoluce Italské Zahraniční Politiky
Kotúčová, Michaela ; Maslowski, Nicolas (advisor) ; Druláková, Radka (referee)
This paper work analyses the foreign policy of Italy from its foundation in 1861 until nowadays. Its main aim is to provide a comprehensive overview of the Italian actions and its position within the international system as well as to examine core objectives, means and factors of the Italian foreign policy making. The country went through different stages during its 154-year existence and experienced various types of state organisation and ideologies which were all reflect in its foreign policy making. The analysis verifies that the approach to the foreign policy making, targets and means to achieve them in Italy differed in each phase. These phases were the Kingdom of Italy, the First Republic and the Second Republic. Hence, the foreign policy of Italy is examined in the framework of these stages and each chapter thus corresponds to one of them. A theoretical chapter is also incorporated into this paper work in order to facilitate the understanding of the forthcoming analysis further in the text.
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Active pacifism in Japanese foreign policy from the perspective of defensive realism
Buřič, Lukáš ; Zemanová, Štěpánka (advisor) ; Rolenc, Jan Martin (referee)
In recent years, Japan has shifted its security policy towards something we could call an "active pacifism". It can be noted for an increasing engagement of Japan Self-Defense Forces in multilateral operations and an effort to assume a position of a responsible member of the international community and an ally of the USA regarding the keeping of peace and security not only in the region, but also in a global scope. If Japan is, however, an actor whose goal is the maximisation of its own security, the exacerbation of its Self-Defense Forces could be perceived negatively by its neighbour states and its impacts could thus be counterproductive. The thesis applies the theoretical movement of defensive realism on this issue and on its basis, it evaluates the rationality of Japanese security policy, especially of active pacifism.
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Way of cooperation in international trade, Alliances of airline companies
Šiserová, Tatiana ; Průša, Přemysl (advisor) ; Drličková, Lenka (referee)
The basic idea of the diploma thesis is to analyze the functionality of alliances in the global economic environment. Thesis specializes on the particular type of alliance - airline alliance. It is structurally divided into three separated chapters. The first chapter follows the basic determinants of the alliances functioning, their structure, composition and typology. Its aim is to explain the most important factors necessary for understanding the main meaning of the chapters. It focuses on the main advantages and disadvantages of the companies involved in alliances. The second chapter focuses on the implementation of alliances in airline industry. It monitors their historical development, legislative and regulatory environment in which the alliances were established and exist. It focuses on mapping the European and American area. The third chapter compares advantages and disadvantages of large and small members of Star Alliance within the European, American and Asian market. It compares them on the level of regional comparison, and then based on comparative fundamental and technical analyses.
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Stock exchange mergers, alliances and new financial markets
Hronská, Zuzana ; Žilák, Pavel (advisor) ; Veselá, Jitka (referee)
In my thesis I will focus on analysis of basic forms of stock exchange cooperation. I will search theoretical fundament of my thesis in history of stock exchanges and cooperation of exchanges. Afterwards, I will focus on characteristics of basic atributes of main stock exchange alliances.For my thesis I decided to focus on these alliances: NYSE Euronext, NASDAQ OMX, and regional cooperation Vienna-Ljubljana-Budapest-Prague. Within these alliances I focus on form of cooperation, law surroundings,trading platform, clearing and settlement system.Analysis of determinants of mentioned markets will help me to evaluate allinaces. From mentioned above I will conclude general determinants of efective stock exchange cooperation.
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Strategic alliances of airline companies
Eretová, Iva ; Khelerová, Vladimíra (advisor) ; Turnerová, Lenka (referee)
Diploma thesis "Strategic alliances of airline companies" contains global alliances. The accent is put on Czech Airlines and their joining of alliance SkyTeam. The thesis is divided into for parts containing characteristics of strategic alliances, actual alliance groupment and examination of the entrance of Czech Airlines into SkyTeam.
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Competition transformation on the Czech telecommunication market
Ryba, Jakub ; Kubešová, Vlasta (advisor) ; Dočkálek, Libor (referee)
Diplomová práce ?Proměny konkurence na českém telekomunikačním trhu? je zaměřena především na analýzu nedávného turbulentního vývoje telekomunikací v České republice. Se zaměřením na společnost Telefónica O2 Czech Republic,a.s. práce popisuje hlavní faktory, které telekomunikační trh utvářely v uplynulých letech ? zabývá se významnými tržními aliancemi i otázkou regulace odvětví. Závěr práce je věnován hlavním trendům v telekomunikacích, kterými jsou především fixní a mobilní konvergence, VoIP, sítě třetí generace (3G), mobilní virtuální operátoři (MVNO) a televize přes IP (IPTV).
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