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Evident and Hidden Manipulation in Political Speeches of Socialistic Era
Švejda, Zdeněk ; Janovec, Ladislav (advisor) ; Schneiderová, Soňa (referee)
This thesis is concerned with identifying and describing the linguistic elements of manipulative strategies of selected political speeches from 1948 till 1957. In the first part the work is focused on the principles of political communication, further persuasion and manipulation with respect to the relationship of these terms. In the next sections we find formal and functional description language means with regard to their pragmatic semantic components, mechanisms of propaganda and political line of reasoning. Knowledge of various aspects of language allows description of specific manipulative tendencies in political speeches and their burden in terms of evident and hidden action to the addressee.
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Challenges in Promotional Texts
Wolfová, Michaela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis
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Speech of the Tourist Guide
Pecháčková, Veronika ; Palkosková, Olga (advisor) ; Chejnová, Pavla (referee)
This work deals with speech of the tourist guide from the point of view of individual linguistics levels. This topic was chosen because the author of this work studied tourism at secondary school and she has personal experience with the job of tourist guide. Second reason is the fact that this topic has not been described in details yet. Beside the activity of tourist guide and his/her nonverbal communication, this work deals with his/her speech from the point of view of five linguistics levels - phonetic/phonological, morphological, lexical, syntactic and stylistic one. For their analysis four video-records were used. There is real speech of four tourist guides at castles on these videos. The result of this work is the formulation of specific features of speech of the tourist guide. There are several points added to these features. These points are about recommendation for each tourist guide and his/her right and effective speech.
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Linguistic tools in French political discourse.
Daňková, Julie ; Loucká, Hana (advisor) ; Slabochová, Dana (referee)
The aim of this thesis is to contribute to the knowledge of linguistic tools typical for French political discourse. The thesis is based on an analysis of selected political speeches of former French President Nicolas Sarkozy. It tries to capture how a change in a specific political situation of a particular author can affect communicative strategies, discursive practices, and then select the linguistic tools due to the addressee in a particular communicative situation and the communicative intention. The first part of the thesis is focused on the rhetoric and stylistics, which contribute to the typological definition of texts falling within the French political discourse. The second part is based on an analysis of three essential political speeches Nicolas Sarkozy.
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The Competition of the Dative and the ad + Accusative Construction in Expressing the Addressee in Latin
Knotková, Nela ; Pultrová, Lucie (advisor) ; Mouchová, Bohumila (referee)
The present thesis is concerned with the issue of competition between prepositional expression ad + accusative and unsupported dative case construction in Latin, and on the possible explanations of their usage in expressing the semantic role of the Addressee. Initially, the thesis discusses the wider context of the subject, namely general relation between the case and prepositional system in diachronic perspective, focusing on changes occurring in the spoken variety of Latin and the causes of this phenomenon. Afterwards the thesis presents J. M. Baños' view on the usage of ad + acc. and dative in expressing the Addressee in Classical Latin texts, and a criticism of some of his questionable statements. The last part analyses these expressions based on the occurrences of verbs mittere and scribere excerpted from the chosen corpus (the letters of Cicero and Pliny the Younger), and applies the findings to specify the questionable parts of Baños' interpretation.
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The Competition of the Dative and the ad + Accusative Construction in Expressing the Addressee in Latin
Knotková, Nela ; Pultrová, Lucie (advisor) ; Mouchová, Bohumila (referee)
The present thesis is concerned with the issue of competition between prepositional expression ad + accusative and unsupported dative case construction in Latin, and on the possible explanations of their usage in expressing the semantic role of the Addressee. Initially, the thesis discusses the wider context of the subject, namely general relation between the case and prepositional system in diachronic perspective, focusing on changes occurring in the spoken variety of Latin and the causes of this phenomenon. Afterwards the thesis presents J. M. Baños' view on the usage of ad + acc. and dative in expressing the Addressee in Classical Latin texts, and a criticism of some of his questionable statements. The last part analyses these expressions based on the occurrences of verbs mittere and scribere excerpted from the chosen corpus (the letters of Cicero and Pliny the Younger), and applies the findings to specify the questionable parts of Baños' interpretation.
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Evident and Hidden Manipulation in Political Speeches of Socialistic Era
Švejda, Zdeněk ; Janovec, Ladislav (advisor) ; Schneiderová, Soňa (referee)
This thesis is concerned with identifying and describing the linguistic elements of manipulative strategies of selected political speeches from 1948 till 1957. In the first part the work is focused on the principles of political communication, further persuasion and manipulation with respect to the relationship of these terms. In the next sections we find formal and functional description language means with regard to their pragmatic semantic components, mechanisms of propaganda and political line of reasoning. Knowledge of various aspects of language allows description of specific manipulative tendencies in political speeches and their burden in terms of evident and hidden action to the addressee.
|
|
|
Challenges in Promotional Texts
Wolfová, Michaela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis
|
|
|
Linguistic tools in French political discourse.
Daňková, Julie ; Loucká, Hana (advisor) ; Slabochová, Dana (referee)
The aim of this thesis is to contribute to the knowledge of linguistic tools typical for French political discourse. The thesis is based on an analysis of selected political speeches of former French President Nicolas Sarkozy. It tries to capture how a change in a specific political situation of a particular author can affect communicative strategies, discursive practices, and then select the linguistic tools due to the addressee in a particular communicative situation and the communicative intention. The first part of the thesis is focused on the rhetoric and stylistics, which contribute to the typological definition of texts falling within the French political discourse. The second part is based on an analysis of three essential political speeches Nicolas Sarkozy.
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