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Analýza finanční situace vybraného podniku s přihlédnutím k jeho lokalizaci
Mačinec, Marek
This bachelor thesis deals with financial analysis of Skoda Auto a.s. Its main purpose is to assess the economy of the company within the last five years (2010-2015). The work consists of two parts. The theoretical part describes the financial analysis in general. It shows how this analysis is done and how to evaluate its results. Furthermore, it constitutes the company Skoda Auto a.s. as a whole and assesses the impact of this company on the employment in the Central Region. The practical part deals with the financial analysis of the company and the evaluation of its results. Financial analysis is done according to various analyses: horizontal and vertical analysis, differential indicators analysis, ratio analysis and prediction models of financial distress.
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The Brand Building of Škoda Auto a.s.
Poláková, Kristýna ; Lhotáková, Markéta (advisor) ; Tročil, Jan (referee)
This bachelor thesis deals with the brand building of one of the most significant companies in the Czech republic Škoda Auto a.s. The main objective of the thesis is an analysis of the perceived quality of the brand among its customers. In the first part, the theory of brand building is explained and key terms defined necessary for understanding the issue. The thesis also mentions the car industry in the Czech republic and the background of the Škoda Auto a.s. company. In the practical part, the percepted quality of the brand is analysed based on a conducted survey. Subsequently, a critical analysis of the results is carried out by means of a SWOT analysis and recommendations for the future.
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Globalisation Trends in Company Skoda Auto a.s.
Řeháková, Michaela ; Němečková, Iveta (advisor) ; Tročil, Jan (referee)
The bachelor thesis points out to that globalisation is a part of today's world and that its trends pervade almost every area of human activity. This work is aimed above all at globalisation trends in determinants of globalisation, which are reduction of the world and development of technologies, also at trends in transport, in movement of production, in expansion of transnational corporations, in capital flow and in international movement of work force. Development of globalisation trends in Skoda Auto is noticed in above mentioned areas specifically in working of Skoda Auto. The other part of this work is summarization of document Strategy 2025, which defines targets and future trends for company in different areas of its working.
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Purchase and implementation of the Q-Andoni at Škoda Auto joint-stock company
Kellerová, Karolína Melita ; Zelená, Veronika (advisor) ; Váchová, Lucie (referee)
This Bachelor thesis follows up the description of a shopping process in chosen company Škoda Auto joint-stock company and following proposal to raise effectivity, reduce costs and workers loads and finding a way to save money.The theoretical part follows up interpretation of various concepts from the area of purchasing and lean management.The practical part of the thesis follows up the introduction of Škoda Auto joint-stock company and it is being focused on purchasing department and its process, methods and the system usage habits.For better imagination will be the process described and illustrated on test case which concerns purchasing and implementation of Q-Andon system. The Q-Andon system belongs to the area of downsizing production.At the end, I added a recommendation to improve present process to increase effectivity and save more money.
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Analasys of labour market in the region of Mladá Boleslav
Vondrlíková, Denisa ; Homolka, Jaroslav (advisor) ; Michal, Michal (referee)
This Bachelor thesis describes the evaluation of the labour market in the region of Mladá Boleslav. The theoretical part of this thesis includes the explanation of the key concepts in relation to the labour market. The practical part introduces the region of Mladá Boleslav and the charakteristic and care of employees of Škoda Auto a.s. as the biggest employer in the Czech Republic just as in the district of Middle Bohemia. In this second part is also the mainstay of the thesis - the developments assessment of labour market in the region of Mladá Boleslav in the time axis of year 2008 - 2014. The unemployment is judged by age, gender and by qualifications of job applicants. This thesis is also focusing on employment support from the side of employment office and the effect of Škoda Auto a.s. on the employment.
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Analasys of labour market in the region of Mladá Boleslav
Vondrlíková, Denisa ; Homolka, Jaroslav (advisor)
This Bachelor thesis describes the analasys of the labour market in the region of Mladá Boleslav. The theoretical part of this thesis includes the explanation of the key concepts in relation to the labour market. The practical part introduces the region of Mladá Boleslav and the charakteristic and care of employees of Škoda Auto a.s. as the biggest employer in the Czech Republic just as in the district of Middle Bohemia. In this second part is also the mainstay of the thesis -- the analasys of labour market in the region of Mladá Boleslav in the time axis of year 2009 -- 2013. The unemployment is judged by age, gender and by qualifications of job applicants. This thesis is also focusing on employment support from the side of employment office and the effect of Škoda Auto a.s. on the employment.
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Analýza finanční situace vybraného podniku s přihlédnutím k jeho lokalizaci
Mačinec, Marek
This bachelor thesis deals with financial analysis of Skoda Auto a.s. Its main purpose is to assess the economy of the company within the last five years (2010-2015). The work consists of two parts. The theoretical part describes the financial analysis in general. It shows how this analysis is done and how to evaluate its results. Furthermore, it constitutes the company Skoda Auto a.s. as a whole and assesses the impact of this company on the employment in the Central Region. The practical part deals with the financial analysis of the company and the evaluation of its results. Financial analysis is done according to various analyses: horizontal and vertical analysis, differential indicators analysis, ratio analysis and prediction models of financial distress.
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Proposal for Activities Improving Competitiveness of Skoda Auto Pvt. Ltd. in India
Mikolášek, Lukáš ; Hrdličková,, Andrea (referee) ; Zich, Robert (advisor)
This thesis is focusing on increasing the competitiveness of Škoda Auto Pvt. Ltd. and its production in India. The theoretical part contains a definition of globalization, international business and cultural differences based on a theory of Dutch psychologist Geert Hofstede. The practical part is analyzing specifications of the automobile industry in India and its growth. Furthermore it investigates the positions of Czech car producer Škoda Auto and its competitiveness within this industry. The data obtained were used in preparation of several variants. These variants are designed to improve the competitive position of Škoda Auto Pvt. Ltd. on the market.
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