|
|
Support of Reading in the Municipal Library Branches in Prague
Kahlerová, Dana ; Vášová, Lidmila (advisor) ; Landová, Hana (referee)
(in English) The thesis deals with a support of reading with aim effort to offered service, organizing cultural and educational actions in the Municipal Library of Prague. The first part solves theoretical definition and the meaning of reading. There are briefly explained some terms that relate to - reading, the reader, reading socialization, reading literacy, etc. Factors that influence reading process and education for reading are monitored, as well. Furthermore, national representative projects supporting reading primarily in libraries are presented at my work, too. The second part of my work is focused on the Municipal Library of Prague and its role in supporting reading. It describes the library from the view of its mission, the way of financing (funding) and organization structure. The essential part pays attention to the presentation of specialized sections and services, which are provided in the library. It describes different actions supporting reading or providing propagation of the library. Last but not least, the different sections of the Municipal Library of Prague are depicted here with attention to organizing cultural and educational actions, which contributes to supporting reading. In conclusion, acquired pieces of knowledge are summarized and the future of the Municipal Library of...
|
|
|
The Reprezentation of Selected Socialist and Communist Countries in the Czech Press in 2010
Javůrek, Karel ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Theme of this diploma work are news related to selected socialist and communist countries in the Czech press. Characteristic works are the specifics of media countries with the socialist (or communist) government in the Czech press. Theoretical work is beyond theory Frankfurt and Birmingham schools. The basis of the analysis work will stereotypes concerning the socialist and communist countries, the Czech news media contents. The findings will then be the basis for in-depth interviews with the news media workers and the staff representative bodies of the countries. The goal is to reveal the motives and the construction of stereotypes at the production of media content.
|
|
|
THE TRANSFORMATIONSOF THE RELATION BETWEEN AND READER AND BOOK IN THE YEARS 1990-2009
Suková, Anna ; Halada, Jan (advisor) ; Prázová, Irena (referee)
Bachelor thesis "The Transformations of the Relation between a Reader and a Book in the Years 1990-2009" aims to describe and clarify the development of book reading in the Czech Republic from post-revolution years to the present days with an extension to the 80s. Mapping of this subject-matter is based on an analysis of a range of readers' surveys which addressed the relation between a reader and a book, reading habits, behavior on the book market, libraries, preferred literary genres and authors etc. This thesis covers all these aspects. It also deals with international researches of reading literacy among teenagers (PISA). In the beginning it offers several readers typologies in search of the most suitable definition of a reader. It treats the significance of the book for human society and explains the changes on the book market since the fall of the communist regime. Then it characterizes sociological research and its requirements as well as its possible limits and deficiencies. The most extensive chapter describes individual readers' surveys, from information about how they were carried out to their most important findings which are then put into context. To conclude the thesis compares essential data from these researches and their selected results. It also proposes key trends in reading and...
|
|
|
Creating relationships to readers based on ELLE magazine
Večerková, Tereza ; Macků, Lucie (advisor) ; Bredárová, Kristina (referee)
The Bachelor thesis "Creating relationships to readers based on ELLE magazine" aims to learn which way printed and periodic media obtain and keep their readers, primarily lifestyle magazine ELLE. Theoretical part serves for understanding the media, explaining the terms like marketing, advertising, media product and other areas closely related to the media and their activity. One section of the theoretical part is also formed by the introduction of the way of research which is put into effect in the practical part.
In the practical part magazine ELLE is introduced from its history up to its launch in the Czech Republic and its success in recently sold copies, as well. In this part the content analysis of 13 copies of ELLE magazine from September 2014 to September 2015 has been accomplished. The pages of the magazine are divided on the basis of their contents into beforehand created categories and examined in depth in terms of contents. In the practical part there are also analysed interviews with the respondents who read ELLE magazine. Their answers are compared and the reasons for their reading ELLE magazine are found out. In the practical part there is also comparison of the archival magazine with its current copies. Using the content analysis, interviews and learning the development of the magazine, the picture of formation of the relation to readers has been formed.
|
|
|
Vývoj nákladů na knihovní fond a jejich souvislost s registrovanými čtenáři vybrané knihovny
Antošová, Irena
Antošová, I. Development of costs of the library fund and their connection with registered readers of a selected library. Bachelor thesis. Brno: Mendel University, 2015. This bachelor thesis deals with the analysis of development of costs of the library fund and development of number of registered readers in a selected library from 1999 to 2014. Possible influence between observed variables is verified. The theoretical part describes sources of financing in libraries. Another section explains methods of time series and regression analysis. The practical part of the thesis evaluates the development of time series and it also determines the predictions for 2015. Possible influence between the number of readers and the costs of the library fund is investigated at the end of the practical chapter.
|
|
| |
guest ::
