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Consumer behavior on the Czech online grocery market
Kaprálová, Tereza ; Průša, Přemysl (advisor) ; Asmalovskij, Alexandr (referee)
The aim of this bachelor thesis is to identify the attitudes of Czech consumers towards online grocery shopping. In case the consumer has a personal experience with buying groceries online, then the aim is to find out what his experience is. In order to identify the attitudes and experiences a questionnaire survey executed by the author is used. Based on the findings of the survey recommendations for the sellers are created, which contain advice on what to focus more on. The theoretical part focuses on the theory of consumer behavior and e-commerce and presents statistics on this topic. The thesis includes consumer segmentation based on consumer behavior and also segmentation of online consumers. One whole chapter is dedicated to the Czech online grocery market, deals with the differences between sellers and compares their services.
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Development of prices of milk and selected milk products in the CR
Vrbová, Šárka ; Steininger, Michal (advisor) ; Ondřej, Ondřej (referee)
The main goal of this bachelor thesis is analysis and appreciation of price development of milk and selected dairy products. The theoretical part of this thesis creates a overview of system of production, trade and consumption of milk in the Czech republic. The practical part is focused on price development of selected milk products in selected retail stores. Practical part also includes a comparison between three retail stores. Butter shows the most dynamic price development of all of the selected products.On the contrary the prices of fat-reduced cottage cheese and plain yoghurt stagnated. Supermarket Kaufland was evaluated as the retail shop with lowest prices for costumers.
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Testing the Rational Expectations Hypothesis of Czech consumers in the period 2005 - 2014
Kolařík, Luboš ; Štípek, Vladimír (advisor) ; Doležal, Ondřej (referee)
The work is focused on testing the The Hypothesis of Rational Expectations by R. Lucas for Czech costumers. Hypothesis is theoretically described in historical context and in application context. It describes theoretical influence of the hypothesis to the extreme direction of the theory. The emphasis is on broader concept to this hypothesis then on the rational inflation expectation. The practical testing is made by using the method of correlation and regression of the data from the questionnaire survey by Czech statistical office. The survey is used to make the leading business-cycle indicator. The hypothesis is testing five subjects: rational expectation of economic growth, inflation, financial situation, unemployment and our own future savings. Ordinal variables from the questionnaire are converted to numeric codes and it expresses a linear relationship with an equivalent quantity. The hypothesis has been at least partially confirmed in all studied subjects, except unemployment. The change of the expectation in the time evolution is at least correlate with reality. Existence of the rationality in expectation is confirmed, extreme version of the theory is rejected. From the analysis results we can see an overhang of pessimism in the society, which is changed in linear identical relationship with the real economy. This way of testing The Hypothesis of Rational Expectation is the first in Czech Republic of its kind, which is main part of added value of this work.
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The Study of Leisure Activities of the Czech Consumers
Marholdová, Lucie ; Chytková, Zuzana (advisor) ; Černá, Jitka (referee)
This thesis focuses on leisure activities in the Czech Republic. The aim is to determine how the Czech consumer spends his leisure time and to analyze it in terms of factors such as sex, age and education. The theoretical part defines leisure, its history, functions and categories. This part also describes the trends of leisure in the Czech Republic. In the practical part data from Market, Media & Lifestyle -- TGI database are analyzed using data mining method.
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Consumer behavior - comparison between the U.S. and Czech markets
Lopez Ramos, Jorge Andres ; Hořejší, Bronislava (advisor) ; Soukupová, Jana (referee)
The main purpose of this Diploma Thesis is to provide an overview of the Czech Consumer behavior and the American Consumer behavior based on the marketing parameters, economic elements and sociocultural dimensions that affect their purchase decisions. This thesis portraits the different purchase directions and preferences of the modern societies in USA and Czech Republic and the reasoning behind them therefore it will allow future investors and entrepreneurs to understand their business surroundings and make informed decisions towards specific objectives and targets in the both countries.
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Current Trends in Consumer Behavior
Mynařík, Jan ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.
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