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Development of Business Activities - Establishment of a New Branch
Dudová, Kateřina ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
In my bachelor thesis I will deal with the development of business activities of the family company DUDA-koupelna, s.r.o., by establishing its new branch in Brno. Theoretical bases of the work will be used in the analysis of the external and internal working environment of the current state of the company. Based on the data I will create a proposal for corporate development, which will show whether the establishment of a branch pays off.
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Development of Business Activities - Establishment of a New Branch
Dudová, Kateřina ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
In my bachelor thesis I will deal with the development of business activities of the family company DUDA-koupelna, s.r.o., by establishing its new branch in Brno. Theoretical bases of the work will be used in the analysis of the external and internal working environment of the current state of the company. Based on the data I will create a proposal for corporate development, which will show whether the establishment of a branch pays off.
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Shopping atmosphere in selected shopping centre
CINÁDROVÁ, Veronika
The aim of the thesis is to evaluate the shopping atmosphere in the selected shopping centre and to create relevant suggestions to improve the current situation of the shopping atmosphere. The theoretical part is dedicated to the study of background theoretical knowledge in terms of trade, retail and territorial analysis. Shopping centres are described in detail from their history to the present, which forms an essential part of the literature. The theory greatly enriches the shopping atmosphere with its external incentives, to which belongs layout and floorplan of the unit, entrance spaces, display, inscriptions, car parking as well as other internal reasons among which are commercial equipment, used building material, lighting, colour solution, musical background, smell and microclimate conditions. Subsequently, marketing research is characterized, which is the basis for the practical part of the thesis. In the practical part the practise field research is realized in the local shopping centre. Through the questionnaire survey, the customers visiting the shopping centre are asked in person. Conclusively, collected data are evaluated in the research, the results are assessed, and appropriate suggestions are proposed.
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Project of starting a discount retail store in Stara Boleslav
Nováková, Jitka ; Fuchs, Jan (advisor) ; Cimler, Petr (referee)
This bachelor thesis deals with a possibility of starting a discount retail store located in Brandys nad Labem - Stara Boleslav. The theoretical part describes retail industry in the Czech Republic and also different types of retail stores and factors that affect them. Furthermore, the theoretical part also focuses on factors influencing consumer behavior in the Czech Republic. The practical section analyzes retail stores in Brandys nad Labem - Stara Boleslav. The thesis evaluates survey results with a focus on consumer buying behavior and preferred way of shopping in the area mentioned above.
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Retail marketing
PLACHÁ, Jaroslava
The theme of the thesis is retail marketing. The aim is to determine the actual market position of independent retail subject (The Store) by observation of the Store and its competition, situational and territorial analysis. There was made an analyses of means of communication which the Store uses. In the Store there was an experiment with change of location of articles realized to achieve increase of sold units. A number of recommendations which can help to improve market position of the Store have developed from the analysis and experiments.
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Analysis of retail opportunities and threats in Strakonice region
BAJTOVÁ, Jitka
Principal objective of my authorized work has been to make analyse of retail´s opportunities and threat in section of quick high turnover goods in Strakonice. Information, which has been obtained, base on the analyse and observation, to write to the simulation software RetailOpportunitySim, to introduce screenplay of development and base on the results from the software to propose suitable actions for chosen retail´s subject. To calibrate the software was necessary to define the market geographically and define the real structure of the settlement. Survey was carried out and observations of the retail units on my chosen market. Scenarios were defined hypotheses were confirmed or rejected by software. The scenarios were applied to the retail unit Gastro.
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Analysis of the retail network in Klatovy
Ježková, Veronika ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The goal of this graduation thesis is to analyze the retail network related to food products in the city Klatovy and to evaluate whether the number of the retail units is appropriate for this area. Assess whether the number of retail units corresponds to the number of the population and the optimal area for Klatovy. The first part is focused on the different concepts and describes methods regional analysis. In the second part there is described the history and sights of the city Klatovy. After that follows characteristic of individual stores (retail units focused on the sale of food products), regional analysis of Klatovy and finally the evaluation questionnaire on the citizen buying habits and satisfaction with shopping in Klatovy.
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Návrh retail business DSS
Mašek, Daniel ; Mildeová, Stanislava (advisor) ; Šikuda, Martin (referee)
The reason why I chose this topic is not nor the complexity of global world neither the growing pressure on quick and effective managerial resolutions as it is mentioned in similar scripts. Surprisingly, the main impulse was the synergy of three principal aspects of my master study. First millstone was a study of main specialization by its self: Information management, on cathedra of System analysis, faculty of Informatics and Statistics, Economic University in Prague. The second angle is the minor specialization of the study: Retail business, on cathedra of Commercial business, faculty of International relations, Economic University in Prague. Last but no least aspect is simultaneously exercised practice in field of managing the project ICT/ IS and logistic operations. Prime aim of this work is a concept of presentation of DSS, which is intended to support the decision-making process of development of a retail chain of fictitious firm JK, a.s. Partial goals heading to fulfilment of a prime aim are: determination of a theoretical expectations, methods and methodic needed to proposal of DSS, description, and analysis of company and retail chain, procedural analyze of decision making-process of retail chain development, concept of system dynamic model, which forms the root of DSS and the concept of DSS by its self. Secondary aim is to gather satisfactory amount of theoretical and practical details for presentation of project DSS to management of the company. The biggest benefits of this work are fulfilment of a prime and secondary aim, together with the project DSS it self, which could be partly applied for the support of the decision-making process in the company. Further assets for the firm JK, a.s. are conclusions of some captures, which could be used for planning of marketing campaigns, generating Business Knowledge Base, evaluation of affectivity of sales and human resources, etc. The final bonus for the author of this work is the personal progression, profession growth, caused by gain of new
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