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Social Media as a Marketing Tool
Studnička, Jan ; Böhmová, Lucie (advisor) ; Čermák, Radim (referee)
The aim of this thesis is to analyse marketing tools of Facebook, Instagram and YouTube and to suggest a recommended plan for small companies that wish to start using social media as a marketing tool. The aim is achieved with knowledge gained from a theoretical part of this thesis, which explains marketing, its forms on the internet and social networks. Further, an analysis of marketing tools of social media, particularly of Facebook, Instagram and YouTube, has been used to accomplish a goal of this thesis, as well as a practical application of these networks for a Summer camp Gandalf, and an interview with an expert in this field, all of which are present in the practical application part of this thesis. Based on above mentioned analysis, a company Facebook page has been evaluated as the basic element for success on Facebook, because it offers enough possibilities for communication with a customer and good-quality analytics and marketing tools. An Instagram profile is a very good place for visual presentation of company with photos thanks to the simplicity, good arrangement and a growing number of users, its link to Facebook proved to be very useful as well. YouTube is then an ideal setting for sharing videos of company due to its popularity and cooperation with Google that can find YouTube videos directly in its search engine. A particular suggestion for small companies differs based on its type and result that the company expects from its use of social media. A very important aspect, however, is to create a good relationship with a customer by sharing and publishing a quality content. A contribution of this thesis is its critical evaluation of marketing tools on social networks Facebook, Instagram and YouTube and their utility for small companies. The Summer camp Gandalf was chosen as an example of applicability of these tools. In this thesis a suggested plan has also been laid out for small companies which are beginning on the field of social media.
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"Der Funke Leben". Aspects of an concentration camp in Erich Maria Remarques novel.
JANDOVÁ, Tereza
My thesis describes a fictional concentration camp Mellern, that lies in Germany, and that made up and described E.M.Remarque. He donated this novel to his sister Elfriede, who was killed by Nazis. I wanted to show how the concentration camp looked like during the World War Two, in which parts it was divided and how it was divided. Then I describe and interpret the main characters of the novel. I occupy with the prisoners? feelings. The most important feeling is the hope. The prisoners would probably not have survived without the hope. The hope that keeps them alive and gives them courage and self-confidence to fight and not to give up.
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Support for MSP and the activities of local action groups in the Tabor district
VESELÁ, Kateřina
The main purpose of dissertation was to be formed economic characteristics district Tabor with appreciation status of the small and middle companies in a given district and possibility their next development. The partial purpose was activity analysis to the local action groups, their comparison and meaning for the development of the small and middle companies. The first step in the processing of the thesis was the study of literature. For the diploma thesis was the method of comparison, the questionnaire and the method of SWOT analysis.
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