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The beginning, transformation and the present of Radio Junior
Chvojková, Sára ; Wolák, Radim (advisor) ; Magdoňová, Jana (referee)
Bachelor thesis "The Beginning, Transformation and the Present of Radio Junior" describes in detail new, independent radio station of the Czech Radio for children. First chapter is focused on the historical and legal background of broadcasting for children. Second chapter aims at the circumstances of the beginnings of this radio station. Third chapter is mapping the evolution of Radio Junior, including the description of broadcasted programs, its activities and the further direction of evolution.
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Media educaton in Czech lessons on high schools
Janů, Michaela ; Wolák, Radim (advisor) ; Zezulková, Markéta (referee)
The aim of this diploma thesis, which is entitled "Media education in Czech lessons in secondary schools", is to map out the current state of integration of a cross-sectional theme named Media Education into the Czech lessons of all kinds of high schools in the Czech Republic. The educational process is seen from the perspectives of all its participants. The thesis should bring the list of excerpted scientific texts and research dealing with the object of our interest. And it also aims to describe the interfaces of both educational subjects which emerge from the requirements for the students. The research part is aimed at providing the informations about the particular signs of media education in the obligatory school subject of Czech lessons as well as the success of this effort to increase media literacy by the high school students. This information should be collected by a content analyses of school curricular documents, interviews and questionnaires of both sides of the educational process.The work also brings an analyses of teaching materials represented by Czech lesson textbooks, which are evaluated according to the integration of our cross-sectional theme and its possibilities. The output of this thesis is the suggestion of our own didactic instrument, the didactic test.
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Methods for evaluating the credibility of news sources by yound adults and habits in their use
Křížek, Martin ; Šťastná, Lucie (advisor) ; Wolák, Radim (referee)
The purpose of this thesis is to investigate young people's approach to media consumption. The presumed objective of the thesis is to ascertain the method that young users apply to evaluate the credibility of news sources in the media. In the first theoretical part the thesis explains the status of the media in the information age and changes related to the field. It also discusses the need for media literacy and its possible development via media education. The chapter finishes with an overview of the most important data from recent studies concerning young people and the media. Second part consist of a qualitative research that is inspired by the research design of the theory by Strauss and Corbin (1999). Data for this research were obtained from 21 in depth interviews among 18 and 19 years old Czech citizens. The open coding was used for the analysis. The outcome of the analysis was interpreted through the method of constant comparation. The result of the research is a creation of four typological user groups according to the type of use of the news resources in the media.
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Analysis of the first and the last year of the Bravo magazine and comparison of the content
Pielová, Václava ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
This work aims to determine whether the content and main topics in the Czech version of Bravo magazine have changed over time. The aim is to analyze the contents of the Bravo magazine in the first and last year of its existence. Quantitative content analysis is used for this research. Advertisements, their occurrence and their size are also investigated. Subsequently, the results of these analyzes are interpreted, compared for the purpose of determining how these two years varied between each other, whether the topics presented changed. Magazines for teenage girls are a specific type of periodicals that enjoyed great popularity in their target audience. These magazines often create in young audience specific idea about the world around them, their effect on the reader is great. At the same time, the views of the world and the topics presented in these journals are often very specific, profiled. The most famous girl magazine is Bravo magazine. Its Czech mutation was published from 1991 until 2015, when it was canceled due to declining sales. In the theoretical part of this work is also explained the history of girls' magazines in our country, their characteristics and meaning. The history of the German version of the Bravo magazine and the circumstances of the creation and cancellation of the Czech...
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The high school students world in their periodicals
Malkovská, Barbora ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
The thesis is focused on the student journalism and its comparison with the content of national magazines intended for children and teenagers. The main aim of the thesis is to find out to what extent the topics in the school and national magazines are intertwined; what topics are most commonly found in national journals, and the extent to which students of (secondary) schools take on their journalistic work. The first (theoretical) part of the thesis is intended to characterize the principle and the main mission of the school magazines, ie what they serve and what their main benefits are for students or other readers. In this part, youth magazines are further specified in terms of the main target group of readers, content and relevant topics, language forms, etc. The theoretical part also explains basic concepts such as intelligence values and stereotypes in media presentation that will be used in analytical work. The aim of the practical part is to perform the brief characteristics of the studied sample of student and national magazines, including the criteria of their selection and especially the content analysis, exploring the most important and most frequented topics that the journals are exploring. The results of the analysis will serve as a basis for subsequent comparison, ie. what topics are...
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The system of sharing articles from printed newspapers to websites Hospodářské noviny and MF DNES
Hronová, Markéta ; Soukeník, Štěpán (advisor) ; Wolák, Radim (referee)
This Master's thesis examines the sharing of articles of printed newspapers - Hospodářské noviny and Mladá fronta DNES - on their respective websites. Firstly, research of scientific papers presents how foreign newpapers deal with digitalization and which models of sharing and paid content they apply. Using quantitative analysis this thesis examines, which of the two newspapers shares more free articles on-line (Mladá Fronta DNES on the server iDNES.cz and Hospodářské noviny on iHNed.cz and Aktuálně.cz). The quantitative analysis compares the content of the National news section in January 2015 and January 2016, so it also observes the development of the respective article-sharing policies over time. The hypothesis is that Hospodářské noviny share more free articles than Mladá fronta DNES. The reason is that Hospodářské noviny have a single editorial office for their printed and online articles. More details regarding the policies of paid content are provided through semi-structured interviews with representatives of the respective publishing houses. This Master's thesis also presents the advantages and disadvantages of single and separate editorial offices (newsrooms for printed and online articles), describes the processes of article- sharing, illustrates business models that the publishing...
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YouTubers and their influence on teenager's values in the Czech Republic
Dvořák, Marek ; Wolák, Radim (advisor) ; Soukup, Martin (referee)
The thesis "YouTubers and their influence on the values and development of teenagers in the Czech Republic" aims to determine the influence of people producing and presenting their own videos on the video-sharing website YouTube, the so-called YouTubers, on the social and educational development of teenagers. YouTube is a phenomenon of today's young generation which spends much more time on social networks than in front of television or print media, so the impact of this media on young people is considerable. The YouTubers have become within a very short period of time, approximately five years, idols of adolescents and they are influencing their values, way of expression, clothing style or their opinions on the events around them. However, for many adults this phenomenon is completely unknown or misunderstood. That is also why one of the objectives of this work is to clarify the phenomenon of YouTubers. The work focuses on the analysis of the Czech YouTube scene, its production and content. The first part is devoted to defining concepts which are important for adolescence, and theoretical bases for value creation or socialization. The second part aims to analyze YouTube as a powerful media which influences socio-cultural environment of teenagers through the videos uploaded by YouTubers. This...
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Multimedia a and project education and its impact on the expectation of the teacher and on the attitudes and opinions of the students of the secondary school with a technical field of study
Šímová, Eva ; Šťastná, Lucie (advisor) ; Wolák, Radim (referee)
The diploma thesis, by means of a qualitative research, deals with the attitudes, opinions and behaviour towards media of the selected students who are at grade L3 at a technical secondary school at the beginning of the school year and it is focused on potential changes in these attitudes, opinions and behaviour after a half-year attendance of the subject called Multimedia and Project Education which should fulfil aims written in the RVP dealing with the topic called Media Education. During the research 24 dialogues were realized in two periods, at the beginning of the school year of 2015/2016 and after the first term of this school year. After coding, analysis and interpretation of the data it was observed that there were certain changes in some students' opinions and behaviour; however, most of the students' attitudes were the same. The function of the research is rather explorative and it could be a source of inspiration for a further research taken in the field of media education in the Czech Republic. Although the achieved results dealing with the changes in the field of attitudes, opinions and behaviour are valid only for the selected students at the chosen technical secondary school, the value of the work could be also seen in the fact that, by an example of a school, a teacher and a class,...
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