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Proposal of company's strategy
Kamený, Štěpán ; Cejthamr, Václav (advisor) ; Vrbová, Lucie (referee)
The main aim of this graduation thesis is a proposal of future marketing strategy for a particular micro-enterprise based on its strategic analysis. Micro-enterprise is specialty retailer in field of cell phones and accessories. In theoretical part (two chapters) are firstly defined small and middle entrepreneurs and specified their importance. The second chapter describes strategic marketing, marketing mix and useful methods for marketing analysis. Introduction to practical part is third chapter describing history of mobile communication, current cell phone market and incoming progress. The fourth chapter introduces the analyzed company. In chapters five and six is conducted situational analysis and an overview of the current marketing mix. The seventh chapter is based on results of the previous chapters. It contains suggestions and recommendations for marketing mix strategy of the company.
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Business simulation game design and its relevance for business education
Lurie, Michal ; Švecová, Lenka (advisor) ; Vrbová, Lucie (referee)
Master's thesis concerns itself with a design of a brand new business simulation game. The first part defines business simulation games as a specific form of educational activity and describes their individual components. The second part is fully dedicated to design. It specified goals and requirements for the proposed software application and economic model of the game and describes ways to implement them. The design focuses on technical aspects of the game, on defining specific algorithms for the model to use and on implications of relationships among variables in the proposed model.
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Irrationality in the decision making process
Renner, Petr ; Švecová, Lenka (advisor) ; Vrbová, Lucie (referee)
The diploma thesis deals with the crucial aspect of manager's and leader's role in both public and private organizations -- decision making. It explains the different phases of the decision making process, and then challenges the classical concept based on the theory of rational choice with the results of many experiments outlining a slightly different picture of reality. It seems thought, that human decisions are not fully rational indeed. Despite the availability of advanced methods and tools, many of us instinctively rely on a variety of mental shortcuts and simplifications. Even worse, because they are rooted very deep into our minds and are rather non conscious, we tend to make the same mistakes again and again. To explore and to be fully aware of the danger of this psychological traps threatening the different phases of the decision making process, is the first important step on the way to weaken their influence. Tips and hints illustrated with many experiments and real-life examples from business in this thesis should help us to improve the quality of our decisions and achieve better results.
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Development of muscular imbalance in the shoulder girdle in volleyball players
VRBOVÁ, Lucie
This bachelor?s thesis deals with the development of muscular imbalance in the shoulder girdle in volleyball players. The volleyball player?s shoulder is the most exposed and vulnerable joint. In addition, the way the sport has developed, the pressure on this joint has grown. Shoulder pain limits the player?s most important move: the strength and the power of the smash and the smash serve. This thesis consists of two parts: theoretical and a practical. The theoretical part deals with the anatomy and the biomechanics of the shoulder girdle, and with the injuries of the shoulder joint most often experienced by the volleyball players, such that can be detected by a clinical examination. In the practical part I used qualitative research, and the appropriate diagnostics and measures to asses the effectiveness of physiotherapy. The research was carried out in the Beskydy Children?s Sanatorium in Metylovice. The research sample consisted of three volleyball players from the Metylovice Volleyball Club (SK Metylovice). Examination of the participants showed the presence of muscular imbalance in all of them; secondary damage to the shoulder joint was also detected in all participants. Any top-level physical performance will stress the body, often unevenly, and it is crucial to compensate it. The combination of a targeted physiotherapy methods and compensation exercises, together with spontaneous regeneration, can repair any damage, or even prevent it, and thus lead to an optimal function of the joints and the adjoining soft tissue. Physiotherapy plan was prepared for each participant and was then successfully followed. The final/exit examination showed a reduction in both the muscular imbalance and the secondary damage previously seen in the shoulder joint. In Appendix 2 I describe compensation exercises that should be included in any volleyball training programme, to prevent the development of muscular imbalance. This work could be used as a guide to effective repair approach to this problem. The suggested exercises aim to relax, stretch and strengthen the entire shoulder girdle, and thus increase the range of movement and the muscle power within the joint.
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The competition analysis of the Toilet paper market in the Czech Republic
Vrbová, Lucie ; Stříteský, Václav (advisor) ; Šálený, Petr (referee)
The thesis deals with the Toilet Papermarket in the Czech Republic with a focus on competitive analysis. The aim of this work is to formulate recommendations for the Kleenex brand toilet paper, which should be taken into account when creating marketing plan. The theoretical part is focused on the theory of competitive analysis. In the practical part of the theory is applied specifically to the analysis of competitive market toilet paper in the Czech Republic for the use of retail data and knowledge from long-term observation of the market.
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creating an evaluation system to select a proper supplier of information technology
Minarič, Matúš ; Švecová, Lenka (advisor) ; Vrbová, Lucie (referee)
The aim of this thesis is a theoretical description of methods and tools that are used when deciding on the choice of administrative options, and also attempt to create a system of evaluation of several suppliers of computer technology for the enterprise. Bachelor's thesis is in two parts: theoretical and practical part. In the theoretical part are described mainly known evaluation options making, their importance and applicability to various situations in the theoretical part .In the teoretical part are not only the identification and analysis of decision problems, but also the production and selection criteria and evaluation of options. The practical part is devoted to creating their own system of evaluation. On the basis of general assumptions is to create an evaluation system that also generates the appropriate sequence variants.
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The selection procedure in state-established organization
Čapková, Hana ; Švecová, Lenka (advisor) ; Vrbová, Lucie (referee)
The theme of the graduation thesis is the process of public procurement in the state-established organization. Since the sphere of public procurement is very extensive the thesis focus on possibilities of use of multiple criteria decision making methods for the selection of the optimal offer. In addition to multicriterial decision making methods the thesis deals with preparative phase of the whole process especially with the statement of the evaluative criteria and determination of their weights. The thesis refers to the deficiencies of the process of public procurement that we can see in practice and tries to propose the possibilities how to avoid these deficiencies.
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