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Accesibility of Canine therapy in Southbohemian Region
VOJTĚCHOVÁ, Kristýna
The aim of the bachelor thesis is to map the availability of canistherapy in the South Bohemian Region and compare canis therapy services according to predetermined criteria. The theoretical part explains the concept of canistherapy and presents the development of canistherapy in the world and in the Czech Republic. It describes the various methods and forms of canistherapy. It introduces the preparation for the practice of canistherapy, which begins with a suitably selected dog, its training and ends with passing the canis therapy exam of the entire canistherapy team. The conclusion of the theoretical part points to the use of canistherapy in special pedagogy for pupils with visual, auditory, mental, physical, combined disabilities, for pupils with epilepsy, autism and ADHD. The aim of the practical part is to introduce individual canis therapy organizations and free canis therapists. At the end, the individual canis therapy facilities are recorded and compared in a table according to the criteria. Questionnaire and interview methods are used to achieve the goal. The result of the bachelor thesis is a comprehensive overview of available canis therapy services in the South Bohemian Region.
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Digital communication of banks with a selected customer segment
Vojtěchová, Kristýna ; Filipová, Alena (advisor) ; Fišerová, Kateřina (referee)
The topic of my Diploma Thesis is Digital communication of banks with a selected customer segment. The target group is created by people aged 18 to 30. The goal of the thesis is to find out the preferences of young people how their banks should communicate with them through digital technologies. To find out the preferences, I will use published studies and my own survey. In response to the findings, I will try to recommend the right digital communication with young generation. The theoretical part of this thesis is devoted to topics such as communication and customer. This part will concentrate on on-line communication and social networks. The practical part will focus on current digital communicaton of banks, it will present the results of my survey and recommendation for the banks for the future.
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Commercial communication of brewery Pernštejn
Vojtěchová, Kristýna ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The topic of my Bachelor Thesis is " Commercial communication of brewery Pernštejn". The aim of my thesis is to find out the awareness of the brand Pernštejn, activities of the brewery and forms of promotion among the youth. As a follow-up to the results, I will try to propose some possible future improvements. The theoretical part of this thesis is devoted to basic terms of marketing, marketing and commercial communication and marketing research. The components of the practical part are the information about the brewery, analysis of current communication strategy, analysis of questionnaire survey and recommendation for future.
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