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Potential of public logistics centres in rail transport in the Czech Republic
Svatoň, Ondřej ; Černá Silovská, Hana (advisor) ; Kolaříková, Jana (referee)
In times when capacities of roads are starting to run out, it is necessary to search for any alternatives with environmental protection in mind. One of the options is to move some of the road freight transport to railways. One of the possible ways to achieve it is by using Public logistics centres. This concept is already in use in Western Europe and the demand for building terminals of combined transport is growing in the Czech Republic as well. The goal of this thesis is to evaluate the potential of PLC and its influence on the regional development based on information from other countries. In the thesis, theoretical aspects of infrastructure investment and predicted effects of localization into targeted regions are assessed. Outcomes of this research are weaknesses and suggestions for potential implementation of this concept in the Czech Republic.
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Changes in perception of work
Svatoň, Ondřej ; Petrusek, Miloslav (advisor) ; Mareš, Petr (referee) ; zatím nezjištěn, nerealizuje se (referee)
The concept of work became one of the central ideas in theories focused on the explanation of social processes. It is included in theories of Durkheim, Weber and Marx. Social theories based on the European Christian tradition deal with this substantial problem, too. The nowadays prevailing way of understanding the role of work in society is based mainly on the economic attitude to the social world and we can see this ideological stereotype when reflecting negative impacts of work on the everyday life and on forming human personality. Examples of these attitudes can be found in the contemporary sociological thought. New technologies affect the social perception of both paid work and the "society of work". The diminishing share of routine paid work on the total production of goods and even on offered services can not be explained only in terms of economic theories that assume the rationality of production and consumption. The traditional meritocratic principles are set to question. Changes in the perception of work also affect the perception of wealth that differs in post-modern society and in agricultural or industrial societies. The study aims at proposing new way of explaining social processes by putting stress on connections between labour market, resp. division of labour and distribution of power in...
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RESIDENTIAL DEVELOPMENT ON THE CZECH MARKET AND ITS MARKETING COMMUNICATION
Hašková, Kateřina ; Drozen, František (advisor) ; Svatoň, Ondřej (referee)
Bachelor thesis summarizes the basic theoretical knowledge of marketing, defines marketing mix and its tools. More attention is paid to those, which are the most current for communication of residential marketing, namely communication mix tools. Then the paper deals with the concept of civil engineering and selects the development and subsequent residential development. Briefly describes its evolution, current situation in the Czech Republic and provides basic features of development marketing. Following section is specifically devoted to most used tools of marketing communication in residential property development, advertising, public relations, sponsorship and interactive marketing. Then the paper examines the problems of overproduction and excessive possibilities of choice in existing markets and increasing difficulty of finding the path to a customer. Purely practical concluding part gives examples of marketing communication of major residential developers on the Czech market. Finally, follows an assessment of studied facts and an estimate of future trends.
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