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Management System for Facebook Marketing Campaigns
Stejskalová, Andrea ; Bartík, Vladimír (referee) ; Hynek, Jiří (advisor)
The main goal of this bachelor thesis is to design and implement a management system for Facebook marketing campaigns. This system is designed to easily manage marketing campaigns of Facebook pages via Messenger. It also allows processing results to determine the following marketing goals. The system is written in PHP framework Nette. It was designed according to the requirements from the Q2 Interactive company because there was not found any suitable existing solution on the internet. The system will be used to manage Facebook campaigns.
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Management System for Facebook Marketing Campaigns
Stejskalová, Andrea ; Bartík, Vladimír (referee) ; Hynek, Jiří (advisor)
The main goal of this bachelor thesis is to design and implement a management system for Facebook marketing campaigns. This system is designed to easily manage marketing campaigns of Facebook pages via Messenger. It also allows processing results to determine the following marketing goals. The system is written in PHP framework Nette. It was designed according to the requirements from the Q2 Interactive company because there was not found any suitable existing solution on the internet. The system will be used to manage Facebook campaigns.
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The appreaciation of Pivovar Náchod a.s.
Stejskalová, Andrea ; Scholleová, Hana (advisor) ; Heřman, Jan (referee)
The graduation thesis is focused on the determination of the market value of the company. The theoretic part describes the methodology procedure - strategic analysis,financial analysis, financial plan and pricing methods (DCF).The practical part presents the application of methods. The goal is the setting of the market value.
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Analýza postavení firmy ČSOB Leasing, a. s. na českém trhu
Stejskalová, Andrea ; Černá, Jitka (advisor)
Tato práce se zabývá metodami analyzování postavení podniku na trhu - PEST analýzou,SWOT analýzou a Porterovým modelem pěti sil. Identifikuje slabé a silné stránky podniku, jeho příležitosti a ohrožení plynoucí z vnějšího prostředí. V metodologické části je rovněž zmíněna charakteristika holdingové struktury a její výhody pro podniky. V praktické části je analyzováno konkurenční prostředí podniku a jsou určeni tři hlavní konkurenti. Následuje popis vývoje konkurentů, jejich produktů,konkurenčních výhod a nevýhod.Závěr obsahuje možné návrhy a doporučení k udržení současné pozice na trhu.
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