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The analysis of website in terms of SEO
Volčíková, Anna ; Sova, Martin (advisor) ; Čermák, Radim (referee)
This bachelor thesis solves the question how to care for a new company website to reach the top positions in the search results of full-text search engines. The problem is solved by analyzing a particular website from the point of search engine optimization (SEO). First it explains how the search engines work, what influences sorting of results and how the results are displayed. These theoretical findings are applied to a practical situation. The result of the analysis is recommendation for an accounting firm Daspet s.r.o. and for other operators of websites, how to optimize a new website in terms of SEO.
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Digital music on the Czech Market
Matějček, Karel ; Pavlíček, Antonín (advisor) ; Sova, Martin (referee)
Bachelor's thesis Digital music on Czech Market is primarily concerned with analytics of Czech digital market with digital music. The thesis main target is to present complex view of Czech digital market in relation to historic, legal, distribution and technological aspects in in comparison with American and global market. Part of the thesis is also theoretical introduction to given issue, closer view into technological aspects and summary of main distribution commercial sources along with free and illegal ones. In next, analytic part of the thesis the main specific sources are presented and compared in terms of price, user interface and offering. Part of the thesis is also devoted to brief comparison of examples of digital and physical distribution. At the end of the thesis, licences, actual trends and suggestions are presented based on personal analysis, empirical data and interviews with subjects on the market alongside with summary of advantages and disadvantages of digital distribution, its role in distributional model and prediction of possible future development of the market.
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Web Analytics
Zaškolný, Jan ; Sova, Martin (advisor) ; Čermák, Radim (referee)
This paper initially looks into web analytics with the aim of defining its purpose and explaining the way web traffic measuring operates. Then the thesis brings together information about selected web analytics software solutions and services in order to compare their functionality and evaluate advantages and drawbacks of individual products. The next part has a form of a mini case study as its focuses on real results of tracking by examining figures measured on sample websites. The work mostly capitalizes on two methods -- gathering of available information and especially implementing selected solutions in place. Research proved there are only slight differences in recorded data. However concerning functionality and amount of reports provided individual tools are in contrast to each other. Studied solutions could be divided into two groups. First set where Google Analytics, Piwik, Awstats, Open Web Analytics and Clicky belong can be very helpful in the terms of the ability to provide valuable data in a clear and organized way. Meanwhile the remaining three solutions inspected showed up as inferior and not being worth a recommendation.
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Analysis of the marketing activities of the selected online shop
Suk, Filip ; Sova, Martin (advisor) ; Smutný, Zdeněk (referee)
This bachelor thesis deals with selected tools of Internet marketing in e-commerce. The aim is first to introduce readers to this matter and then analyze the specific use of the tools at online store pristresky-polykarbonat.cz of company RWA systémy s.r.o. The outputs of the analysis are proposals and recommendations for the selected online store that may be used for similar stores in a same market segment. The benefit of this paper lies in the current overview of the selected marketing tools and also in the final analysis of its results.
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Marketing in environment of the internet and his importance in information society
Lovíšek, Marek ; Řezníček, Václav (advisor) ; Sova, Martin (referee)
This thesis deals with Internet marketing. The work will be introducing the principles and tools of Internet marketing that is applied in cases as that of small businesses and the construction industry. The first part will be reflected on the current situation. The aim of this part of the assessment is the type of tools in which are used in Internet marketing. Finding a synthesis of the principles in this area. The aim of the second part is the selection and application of effective fundamentals for emphasising maximum marketing with the minimum of expense. Next, I will try to find out what impact Internet marketing has on current society. Due to nearly all Internet users are subjected to marketing on a huge basis. This thesis will show which type of situations in which internet marketing affects us all, without us even realizing it.
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Copyright on the Internet
Kotrč, Vojtěch ; Sova, Martin (advisor) ; Tománek, Martin (referee)
The aim of the thesis is to analyze the current state of copyright protection on the Internet, evaluate the position of operators of servers used for sharing data and identification of bottlenecks. On the basis of this analysis most problematic factors of copyright protection on the Internet should be revealed the alternative methods of distributing copyrighted works should be proposed as well. Along with the emergence of the Internet was enabled an easy and inexpensive distribution of copyrighted works. Considering the current state of protection occurs due to the Internet to frequent copyright violations. Analysis of the responsibilities of servers dedicated to sharing data allow to discover the fundamental problems in the existing legislation. The target of the theoretical part will be the historical development of copyright law and current legislation of copyright protection in the Czech Republic and the EU, focusing on the responsibility of servers used for sharing data. Furthermore, there will be generally solved the problematic aspects of copyright protection, which appeared along with the emergence of the Internet. In the practical part will be solid the technological problems of distribution of copyright works on the Internet and filtering of the content from the side of the server operators. Analysis of bottlenecks existing control system of the inserted content will be made by examining selected providers, mainly platforms YouTube and Uloz.to. The method of examining will be the analysis of arrangements for the provision of services and access to copyright protection.
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Analysis marketing activities of the selected e-shop
Bárta, Martin ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The content of this bachelor thesis is analyze marketing activities of the selected e-shop, par-ticularly internet marketing. The thesis describes forms of internet marketing and is focused on backlinks analysis. The practical part is applied to competitive environment of shops with vol-leyball equipment. The main objective of thesis is analyze internet marketing e-shop Sportex.cz from perspective of competing subject, which has no information from inside of firm. The next objective is find out whether and why the e-shop is leader in selected segment of the market and what is the competitive advantage. The last objective is create the recommendation to potential subjects which want to break into a market and decide if it is a good idea or not. In the theoretical introduction is explained what internet marketing means and is compared with other types of marketing. In next step are the forms of internet marketing briefly de-scribed. At the beginning of the practical part is inserted a chapter about selection and defini-tion of the competitive environment and it is chosen e-shop for detailed analysis. The ending summarizes the results of analysis and evaluated if was achieved the objective of thesis. Contribution of this thesis it should be create a model solution how to analyze internet market-ing e-shop, especially backlinks and also evaluate the results of the analysis for a selected seg-ment of the market.
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The issues of the website design process
Melena, Lukáš ; Sova, Martin (advisor) ; Klíma, Tomáš (referee)
The theme of this bachelor's thesis is to provide the overview of the website design process. The main object is to create and apply methodology of this process. The thesis is divided into three parts. The first part is about introducing SEO focused mainly on the website design. The second part is devoted to creation of the methodology and in the third part the methodolgy is applied to the real project. The thesis is devoted mainly for project managers and the webmasters. The website design still does not have any standardized or comprehensive procedure so they can find here the insight into the issue.
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Phishing
Rácz, Pavel ; Sova, Martin (advisor) ; Luc, Ladislav (referee)
The aim of my bachelor thesis is to analyze the phishing issue. Theoretical part of the thesis familiarizes readers with the term phishing and its types and red flags as well as the legislative in the Czech and Slovak republic. Practical part covers the statistical analysis of the selected indicators, like the number of the phishing domains, phishing attacks, or the number of reported phishing suspects or its targets in sectors in 2011, 2012, and 2013. Statistical analysis covers the development of the selected indicators worldwide, as well as in terms of Czech and Slovak national domains. The last chapter is dedicated to identify trends of the selected indicators based on the findings that help future forecast of the development of the selected indicators. The end of the thesis itself concludes individual studies which I derived the data from.
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