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Consumer behavior - comparison between the U.S. and Czech markets
Lopez Ramos, Jorge Andres ; Hořejší, Bronislava (advisor) ; Soukupová, Jana (referee)
The main purpose of this Diploma Thesis is to provide an overview of the Czech Consumer behavior and the American Consumer behavior based on the marketing parameters, economic elements and sociocultural dimensions that affect their purchase decisions. This thesis portraits the different purchase directions and preferences of the modern societies in USA and Czech Republic and the reasoning behind them therefore it will allow future investors and entrepreneurs to understand their business surroundings and make informed decisions towards specific objectives and targets in the both countries.
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Corporate Culture of Vodafone Czech Republic a.s.
Štalmachová, Ivana ; Džbánková, Zuzana (advisor) ; Soukupová, Jana (referee)
Corporate culture is considered as an important idicator of firm's long-term performance. It represents a collection of values, norms and attitudes that are shared in people in organization and that control the way they interact with each other and with stakeholders. First part of the thesis describes corporate culture from theoretical point of view, concretely definition, characteristics and typology of corporate culture, its relation to company's control processes and its changes. Second part of the thesis concentrates on analysis of corporate culture of Vodafone Czech Republic a.s. I paid attention to linkage between corporate culture and company strategy, elements of corporate culture and to its manifestations in internal communication and employees questions. Corporate Social Responsibility issue as an inseparable part of company's culture is analyzed as well. Final part of the thesis belongs to a review of Vodafone's corporate culture with focus on its strength and pros and cons implied.
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Corporate responsibility as a part of company strategy
Pavelčíková, Katarína ; Dušková, Iva (advisor) ; Soukupová, Jana (referee)
The main topic of thesis is the issue of corporate social responsibility, which gradually acquires new fans and so is gaining importance. The first part aims to describe the basic characteristics of the concept and then clarifying the procedure for the incorporation of social responsibility to the main business strategy. Latest part of the theoretical part points to need to distinguish from the concept of corporate philanthropy and Public Relations. The practical part of the thesis describes long-term strategy of Nike, Inc., which own activities manage not only meet the requirements of all stakeholders, the company but the promotion of own business and the industry in which the enterprise operates. The author wants to point out in the thesis that implementing corporate social responsibility into the strategic plan can help every company to gain competitive advantage and support the community, which is part of.
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Franchising, a modern method of market entry
Ramsová, Iveta ; Soukupová, Jana (advisor) ; Makovský, Petr (referee)
My work deals with the franchising as a modern method of market entry. My work is divided into two main parts. The first part is about the meaning of the word franchising and his different types and possible forms of expansion of franchising to foreing markets. I also analyze the possible advantages and disadvantages of a particular company Mistic. The second part shows the application of franchising to specific company Mistic. On this part is supplemented by advantages and disadvantages of this specific company.
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Nurse cooperation in care for child with Down syndrome
SOUKUPOVÁ, Jiřina
Abstract We most often see a family as a social group characterised by interaction within itself. A family is linked through numerous relations and it is also affected by a child. This applies to any other family even a family with a disabled child. In the world, there are about five million people who are affected by Down syndrome. It is the most widespread of all forms of mental retardation. In the Czech Republic, approximately seventy children with Down syndrome are born each year. In this paper, I worked on ``Collaboration of nurses caring of children with Down syndrome{\crqq}. The diploma paper was to give comprehensive information on specialized care of children with Down syndrome, including information on diseases and problems that might occur in the phylogenesis and life of such a child. The purpose of the paper is also proper understanding these issues, linkages with nursing care, therapeutic and diagnostic procedures as well as but finding the right approach to a family, education of families, and communication with parents. As a result, the paper should provide information about the collaboration of nurses and parents in influencing health and development of a child with Down syndrome. The objectives of the paper to map the problem of collaboration of nurses and parents raising a child with Down syndrome and to map the impact of nurses{\crq} collaboration with parents on complex care of children with Down syndrome have been met. Quantitative research was conducted using a questionnaire for nurses in surgeries of paediatricians and general practitioners for adolescents in the South Bohemian and Pilsen the Region. The hypothesis that nurses educate the parents of children with Down syndrome in the field of nursing care has been refuted on the basis of evaluated questionnaires. For qualitative research the following question was specified: ``What is the role of nurses in complex nursing care of children of children with Down syndrome.{\crqq} The answer was assessed based on interviews with parents bringing up a child with Down syndrome. The role of a nurse is one of a care provider, educator, adviser and protector. The findings of this diploma paper could serve as feedback for self-reflection of nurses in paediatric surgeries and to improve collaboration between parents and nurses in complex care of children Down syndrome.
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Employees motivation in selected company
SOUKUPOVÁ, Jitka
I have concentrated my diploma work to the system of motivation and stimulation. As a subject of my study I chose the company AISIN EUROPE MANUFACTURING CZECH s.r.o. that currently employs 270 people. Its motivation and stimulation system has got very sofisticated structure for motivation and stimulation of the employees. As a method of my work I have chosen investigation by questionnaire, interview and observation. The questionnaire that became a starting point of my study was based on theoretical knowledge and features important for evaluation. The goal of the investigation was to analyze attitude of the employees to the individual motives and motivators and herewith to find out how they perceive fulfilment of those factors by the company. Answers to each question are displayed in a graph and a chart which are accompanied by the results and discussion. Inquired group of employees covered all the departments in the company. Getting to know the wide range of motivation and stimulation means in the company, I found out that the company AISIN EUROPE MANUFACTURING CZECH s.r.o. prefers material remuneration and offering benefits to the employees. Regarding remuneration, I would propose to apply flexible component of the salary that a manager could use to valuate a subordinate more often, respectively in one month period. Regarding communication and information flow, I would recommend to install digital mean of sharing information and also to place it close to the employee entrance in order to announce the changes to the employees as soon as they enter the plant. Another proposal for improvement is to start operation of company buses for the employees. Thereby the company might recruit qualified manpower also from locations close to premises of the company but currently without good trasportation service.
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