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The transformation of "Mladá fronta Dnes" daily newspaper's front page during the 21st century
Křivka, Vladimír ; Osvaldová, Barbora (advisor) ; Slanec, Jaroslav (referee)
The bachelor thesis deals with the transformation of "Mlada fronta DNES" daily newspaper's front page. This periodical, still regarded as reliable and generally respected newspaper, was specificaly chosen to demonstrate the progressive shift of recognized Czech media towards tabloids culture, which was taken as a preliminary hypothesis. First chapter is describing the phenomenon of worldwide tablotdisation, including not only the media, but also the modern society as whole. The main reason for this shift is the effort to increase number of the newspapers' readers. Generally the term tabloidisation means that newspapers are growing more vulgar and sensational. In the second part, the thesis presents one of the treasures of the journalist profession - putting together the front page. Editors all over the world pay extreme attention to Page One, as it serves many important functions - e.g. it gives readers a perspective on the daily news, it can be used to promote sale of newspaper, or it can be used as a guide to material inside the paper. The main part of the thesis analyses the content of front pages in various Czech periodicals from last few years. Powered by TCPDF (www.tcpdf.org)
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Magazine raut , why is life of graphically exceptionas magazine not a bed of roses?
Korábková, Kateřina ; Slanec, Jaroslav (advisor) ; Láb, Filip (referee)
The thesis Magazine Raut, why is life of graphically exceptional magazines not a bed of roses? describes in detail the magazine which was published at the beginning of the 1990s. It gives a detailed description of different elements of extraordinary layout of the magazine Raut. Its uniqueness comes not only from an unusual format of magazine but also from generous work with images and typography which broke the usual rules for magazine production. Unusualness of the magazine Raut also concern the focus of the magazine which overlaps toward national undertone. For a deeper understanding for the magazine Raut is necessary to put the magazine into a context of the 1990s that was crucial for its formation. Due to the exclusivity of the magazine Raut the press responded to it in different ways Czech and foreign and the thesis compiles media image of the magazine Raut. The thesis also includes an interview with Managing Editor and Art Director of the magazine Raut Ales Najbrt. Only five issues of the magazine Raut were published and its demise was due to several factors. The conclusion of the thesis is based on those factors and the conclusion can be generalized to apply to any other form of magazines with exceptional or unusual graphic design.
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Media image of the Workers Party during Janov events on the pages of Mlada Fronta DNES and Lidove Noviny
Werner, Lukáš ; Láb, Filip (advisor) ; Slanec, Jaroslav (referee)
Diploma thesis "Media Image of the Workers Party During Janov Events on the Pages of Mlada fronta Dnes and Lidove noviny" deals with the manner how two chosen Czech newspapers referred about the commotions in Janov, which is a part of Litvinov, Northern Bohemia. In autumn 2008 members and supporters of ultra-right Delnicka strana (the Workers Party) clashed with police and local Romany after they tried to break through to the Janov housing estate. According to them, their aim was to support and protect the local non-Romany inhabitants. The methods of the thesis are quantitative and qualitative analysis of the media content. Thanks to them it is able to compare the amount of space which two chosen newspapers used to refer about these events and if their news were balanced and in which manners did they differ. There is also a theoretical part, in which a development and rise of Czech rightwing extremism after the Velvet revolution is described and summed up, focusing on the political parties who represented the Nazis in the 1990s and now - the SPR-RSC (Republicans) and Delnicka strana.
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Visual aspect of local election campaigns in 2010
Ďuríčková, Monika ; Láb, Filip (advisor) ; Slanec, Jaroslav (referee)
This bachelor thesis is titled Visual aspect of local election campaigns in 2010 and it concerns the visual aspect of election campaigns before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2010. Text is divided into theoretical and practical parts. The theoretical part introduces concept of the complex communicate and his specifics, describes cooperation between image and text, concerns photography as a mean of political advertising communication, manipulation, retouch, objectivity and perception of photographs. The practical part describes the visual aspect of election campaigns of five political parties: Czech Social Democratic Party, Civic Democratic Party, TOP 09, Communist Party of Bohemia and Moravia and Public Affairs. These political parties gained more than five percent of electoral votes and therefore they have their representatives in the Chamber of Deputies. Campaigns took place in spring 2010. Thesis focuses mainly on the outdoor advertisement like billboards, citylights, posters and leaflets. Campaigns are described in individual chapters with use of combination of methods of qualitative analysis based on Roland Barthes (Rhetoric of the Image) and Gillian Rose (Visual Methodologies). Chapters deal particularly with colors, text, brand, photography,...
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Graphic design of Czech interwar avantgarde magazines and its creators
Moučková, Kristýna ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
Diploma thesis Graphic design of Czech interwar avant-garde magazines and its creators deals with yet not very well covered topic of analysation of visual form of First Czechoslovak Republic cultural magazines that contains some of the avant-garde methods in its graphics. This thesis in its theoretical part relies on foreign influences, mainly on Russian constructivism, Dutch De Stijl artistic movement and German school of Bauhaus that played major part in shaping of the Czech avant-garde. With regard to the main topic of the text the emphasis is on specifics of graphic magazine creation and design, specifically on the works of Karel Teige, Ladislav Sutnar and František Muzika. The practical part of the thesis is then dedicated to three avant-garde magazine analyses. Journals ReD, Žijeme and HOST represent three different approaches of how the creators were able to work all avant-garde elements in the graphic form of the periodicals. In the analysis the attention is paid mainly on the front pages, composition, fonts, image components, other graphic elements that make up the whole visual aspect of every page and graphic form of advertising. In the end all three magazines are compared with one another to provide at least elementary overview of avant-garde graphic methods used in Czech magazines in...
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Studio Najbrt - History and Media Image of Graphic Design Studio
Daňová, Soňa ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
The diploma thesis focuses on the leading Czech graphic studio Najbrt, its history, art work and media image. Its aim is to provide a comprehensive overview of its development from its foundation to the present day, and then to examine the studio's representation in the most read Czech print media through quantitative and qualitative content analysis. In the theoretical part, in addition to a historical summary of Studio Najbrt, the value of visual communication and a brief outline of the history of graphic design are presented. Furthermore, the individual components of a complex visual style, on the preparation and processing of which Studio Najbrt primarily focuses, are described. The theoretical basis for media representation of reality and its effects on the recipient are also presented, approached from a social constructivist perspective. The practical part contains the results of the analysis and presents how the selected media report on Studio Najbrt, what topics are most frequently mentioned in its context and how much space and attention is given to selected aspects of the studio or its works.
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The Development of Graphic Transformation of the Respekt Weekly Newspaper during the years 1990 - 2007
Černá, Lucie ; Slanec, Jaroslav (advisor) ; Láb, Filip (referee)
Bachelor's thesis "The Development of Graphic Transformation of the Respekt Weekly Newspaper during the years 1990 - 2007" deals with the concrete design changes, which could be noticed during the particular periods in history of the Respekt Weekly Newspaper. The purpose of this thesis is to outline, which particular design instruments were used by single graphic studios to achieve attractive, lucid and structural layout of this periodical. The thesis focuses on the layout of the front page, and on the other pages it observes among others typeface applied, layout of page heading and page footing, proportion between photographs and illustrations, column arrangement etc. The thesis also tries to find out, if there are any characteristic attributes in the design of Respekt to differentiate it from other similar periodicals.
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The transformations of graphic design of ABC magazine from 1989 till 2005
Řádová, Hana ; Slanec, Jaroslav (advisor) ; Láb, Filip (referee)
The topic of this bachelory thesis is progress of graphic design of ABC magazine from 1989. First chapters explain the importance of graphic design and principles of visual incidence at readers and expecially child`s reader. Two chapters describes history of ABC magazine and technological progress in creation of graphic design of ABC. Last part reports basic components of graphic design and concerns changes of this components in ABC.
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Typography of tabloid press
Stárek, Václav ; Slanec, Jaroslav (advisor) ; Láb, Filip (referee)
My bachelor thesis "Typography of tabloid press" deals with two basic themes. At first I attempt to designate and depict such typographic elements, which are peculiar to the contemporary Czech tabloids. After that I would like to compare these "building stones" of tabloid graphics with the components, which are used by so-called broadsheet printed media. I am going to devote the end of my thesis to evaluation whether - and as the case may be in which particular features - domestic prestige newspapers approach or even match with their tabloid counterparts. For comparison I have chosen three representative samples among both types of prints. On the one hand there are dailies called Aha!, Blesk, and Šíp, on the other hand can be found these newspapers: Hospodářské noviny, Lidové noviny and Mladá fronta Dnes. In terms of spatial determination I want to focus only on their front pages. After thorough consideration I have reached the conclusion that if I were to analyse whole issues properly, I would exceed the appropriate extension of my text multiple times. As far as time aspect is concerned, I circumscribe my exploration to one workweek - from the 18th to 22nd of June 2007. The main reason, why I was forced to narrow the selection, was the fact that Hospodářské noviny were distributed only from Monday...
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