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TV-Charity in the Czech republic
Winzbergerová, Alžběta ; Macků, Lucie (advisor) ; Sládková, Hana (referee)
This thesis is a case study, which is focused on relationships and forms of cooperation between non-profit organizations doing charity, and Czech Television. The main methods of data gathering in this work are semi-structured interviews with selected stakeholders. One respondent from the Czech TV and five representatives of different NGOs participated in the research. According to the theory of agenda-setting and the concept of gate keeping the aim of this study is to find out how NGOs get on the TV screen. Part of this thesis is devoted to the specification of various form of cooperation between Czech television and different non-profit organizations. Also there is an an assessment of the current situation from the perspective of both sides. In the final summary there are the crucial findings and discussion devoted to problematic issues in the cooperation of Czech Television and nonprofit organizations.
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Changes in the presentation of teachers in Czech newspapers
Štěpánová, Anna ; Jirák, Jan (advisor) ; Sládková, Hana (referee)
Thesis "Changes in the presentation of teachers in Czech newspapers" explores how teachers have been presented on the pages of Czech newspapers in several phases of Czech history since the "First Czechoslovak Republic". For the purposes of the analysis twelve years and three dates in each year have been chosen. Thesis includes the comparison of the media texts from different years. The narrative analysis has been selected as a method for analysing several prominent Czech newspapers: Národní politika, Národní listy, Rudé Právo, Lidová demokracie, Mf Dnes and Právo. Thesis is divided into three main sections: the first section provides definitions of terms related to the media representation, the second one describes the methods which have been used and the third one is the most important part which contains the analysis. There are changes but also similarities in the media presentation of teachers in the Czech history. The changes occurred mainly in the transitions between these four periods: the First Czechoslovak Republic, Second World War, the period of socialism and the period after 1989.
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Media in Czech Fine Arts
Ježková, Tereza ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
The thesis Media in Czech Fine Arts deals with the relationship between media and fine arts. The thesis aims to find, among other things, whether media can be considered a distinct theme in arts. The objective, methodology, and resources utilized are all addressed in the first chapters. A brief overview of how the topic was addressed in foreign fine arts follows; this was the main inspiration for the pursuit of this work. The main part consists of a selection of works of art where the topic of media appears and where the author of the work was a Czech fine artist. The thesis focuses mainly on painting, drawings, graphic arts and sculpture. The artworks are sorted into several subheads, primarily by the topic they portray, then chronologically. Each thematic unit makes a connection between history and theory of media, and the history of art.
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Media image of the art group Ztohoven in Czech Press
Pernikářová, Kateřina ; Cirkl, Petr (advisor) ; Sládková, Hana (referee)
This thesis is focused on the media image of Ztohoven art group in the Czech press. Particularly it surveys MF Dnes and Právo daily newspapers and Reflex magazine within the years 2003 - 2010. The articles from this period were selected and analyzed with regards to Ztohoven art group . The empirical part of the thesis analyzes articles with focus on their frequency, their valence, and topics. The study also aims to answer the question, which roles are attributed to Ztohoven group and what amount of space for expression is provided to the group by the Czech press. The next part of the thesis presents results of the public opinion research. This research was focused on public responses to the activism of Ztohoven art group. The last chapter compares the media image of Ztohoven group in the analyzed press. The aim of the comparison was to verify whether the media image in the selected newspapers and magazines is identical or whether there are some differences.
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Presentation of the Fairs EXPO in Ósaka (1970), Vancouver (1986) and Sevilla (1992) in the contemporary press
Novotná, Petra ; Bednařík, Petr (advisor) ; Sládková, Hana (referee)
The EXPO exhibitions are events of the world importance, their tradition reaches back to the year 1851 and classifies itself to the significantly outstanding events, which dozens of states from the whole world participate. In this Bachelor's Thesis I focus on the analysis of how Rude pravo and Mlada fronta (later Mlada fronta Dnes) informed about exhibitions in Vancouver (1986), Osaca (1970) and Sevilla (1992). This Bachelor's Thesis aims to provide the overview of the Expo Exhibitions as well as the overview of the media attention that was paid to the event and the picture it gained in the journals mentioned above.
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Developmwnd of production of fine art magazines in the Czech republic 1990-2005
Šplíchalová, Lucie ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
Research paper entitled 'Artistic journals in the Czech Republic in the period 1990-1999' analyzes artistic journals 'Ateliér', 'Detail', 'Umělec', 'Umění' and 'Výtvarné umění', which were published between 1990 and 1999. The overarching aim of the paper is to provide readers with an overview of the formal and content-thematic characteristics of the given period as represented in the addressed journals. Quantitative content analysis of selected issues of the journals was applied as a research tool. The journals were also researched from the chronological perspective that examined the development of formal signs of each of the journals. The paper compares the basic characteristics and specifics of the journals, as well as the similarities and differences between them. Historical context of the journals with an emphasis on their beginnings, culture and art is provided for the readers. It provides the readers with an insight into the authorship of articles, thematic and content structure, structure of their journalistic departments, structure of publicized contributions and the formal outlook of the journals.
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Lifestyle image in the pages magazine Květy (1960-1968)
Nováková, Radka ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
Thesis Lifestyle in magazine Květy (1960 - 1968) deals with the lifestyle in the years 1960 - 1968 in Czechoslovakia from the viewpoint magazíne Květy. The work examines how the magazine, presented lifestyle in the reference period and how they influenced the ideas of readers' lifestyles. Due to the great range of lifestyle related work has focused solely on housing, leisure and fashion. In the field of housing, work has concentrated on available housing, household furniture, decorations and articles of daily use. In the fashion most attention was focused on the clothing, hairstyles then in fashion and beauty treatments. Leisure time has been reduced to activities designed for relaxation, entertainment and distraction, prevailed in the area of recreation, sports activities and activities of various interest groups. Lifestyle in the analysis of the text was analyzed using a combination of qualitative and quantitative methods of content analysis. Quantitative analysis is mainly concerned with the development of a range of lifestyle topics. Qualitative analysis provides information about the content of a particular lifestyle topics. The paper also deals with the theoretical embedding the concept of lifestyle, a lifestyle of Czechoslovakia in the 60s 20th century, the magazine examined the...
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Czech sharing on Expo 1958 in Brusel and its image on contemporary press
Kacerovská, Soňa ; Bednařík, Petr (advisor) ; Sládková, Hana (referee)
v AJ The world exhibition in Brussels in 1958 marked an important event in the history of the Czechoslovakian totalitarian art history. Until today it is still a reminder of the high quality art handicraft, design and multimedia formation. In the atmosphere of the Cold war the EXPO 58 became a symbolical clash of the capitalist and socialist principles of government and a comparison of skills and abilities of their representatives (US and USSR). The attention of the visitors and the media surprisingly concentrated on the Czechoslovakian exposition, which apart from the traditional products presented also some new initiations in artistic and technological branches and contributed to the establishment of the so called Brussels life style. It was the Czechoslovakian success which helped the media to use the mechanisms of propaganda. Using three daily newspaper and two weekly magazines this work is trying to capture how was the Czechoslovakian participation showed to the public and what features of propaganda were used.
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The Media Portrayl of Czech attendance at International Exhibition in Montreal 1967 in contemporary press
Dražilová, Veronika ; Bednařík, Petr (advisor) ; Sládková, Hana (referee)
Master diploma thesis "The Media Portrayal of Czechoslovak attendance at International Exhibition in Montreal 1967 in contemporary press" intends to show media picture of Czechoslovak attendance at Expo 1967, through the use of analysis of selected daily press and social and cultural journals. It sets Czechoslovak attendance into political, cultural, ideological and media context and outline history and development of International Exhibition. Thesis also introduces Montreal exhibition and present information about attendance of Czechoslovakia. On this foundations arise the second part of the thesis, which propounds the media picture of this event in selected contemporary press and using analysis of self-mindedness that refers to rate of statement of facts and objectivity. Selected press and journals were monitored for a period of eight months and by researching there was considered form o reporting, ideological affection and general focus of selected press about this event. Important considered elements were also influence of freeing atmosphere of second half of sixties and fact, that exhibition took place in capitalistic state. Outcome of all these circumstances is media picture of this event, which is shown in conclusion of thesis.
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